1、第第九九章章 会展行业管理会展行业管理一、一、国际会展业管理的主要模式国际会展业管理的主要模式1 1、政府主导型、政府主导型 egeg：德国、新加坡：德国、新加坡2 2、市场主导型、市场主导型 egeg：英国、法国：英国、法国3 3、政府市场结合型、政府市场结合型 egeg：香港、美国：香港、美国二二、政府的主要职能政府的主要职能1 1、制定会展业的相关法律、法规、制定会展业的相关法律、法规2 2、支配使用政府的会展预算、支配使用政府的会展预算3 3、组织国家展览，代表政府出席国际会展界、组织国家展览，代表政府出席国际会展界的各种活动的各种活动4 4、规划、投资和管理会展基础设施、规划、投资和
2、管理会展基础设施三、我国会展业的政府管理模式三、我国会展业的政府管理模式1 1、会展审批制、会展审批制v 展览审批制度效率低，使展览组织者缺乏展览审批制度效率低，使展览组织者缺乏灵活的应变机制灵活的应变机制v 展览审批渠道多，造成重复办展展览审批渠道多，造成重复办展v 妨碍公平竞争，阻碍会展市场的培育妨碍公平竞争，阻碍会展市场的培育v 导致寻租现象的产生导致寻租现象的产生三、我国会展业的政府管理模式三、我国会展业的政府管理模式2 2、政府办展、政府办展v 阻碍会展市场的培育阻碍会展市场的培育 非专业性非专业性 垄断性垄断性 地方主义性地方主义性v 成本高，效益差成本高，效益差v 不利于参展企业
3、的发展不利于参展企业的发展四、行业协会四、行业协会1 1、性质、性质v 非营利性非营利性v 民间性民间性v 自治性自治性 自立自立 自主自主 自愿自愿四、行业协会四、行业协会2 2、运作模式、运作模式v 横向运作模式横向运作模式企业推动型企业推动型v 纵向运作模式纵向运作模式政府推动型政府推动型v 综合运作模式综合运作模式市场推动型市场推动型四、行业协会四、行业协会3 3、职能、职能v 制定规则制定规则v 行业监督行业监督v 行业代表行业代表v 行业统计行业统计v 信息咨询信息咨询v 资质评估资质评估四、行业协会四、行业协会v 多方协调多方协调v 提供培训提供培训四、行业协会四、行业协会4 4
4、、国际知名的会展行业协会、国际知名的会展行业协会1 1）国际会议协会）国际会议协会ICCAICCAInternational Congress & Convention AssociationInternational Congress & Convention Associationv 创建于创建于19631963年，总部荷兰阿姆斯特丹年，总部荷兰阿姆斯特丹v 成员包括成员包括PCOPCO、旅行社、会议酒店、会展中、旅行社、会议酒店、会展中心、航空公司、会议设施供应商等心、航空公司、会议设施供应商等9 9类成员类成员v 使命：创建一个全球化的会议产业共同体使命：创建一个全球化的会议产业共同体
5、四、行业协会四、行业协会v About ICCAAbout ICCA ICCA is the global community for the ICCA is the global community for the meetings industry, enabling its members meetings industry, enabling its members to generate and maintain significant to generate and maintain significant competitive petitive advantage.四、行业协会
6、四、行业协会 ICCA was founded in 1963 by a group of travel ICCA was founded in 1963 by a group of travel agents. Their first and foremost aim was to agents. Their first and foremost aim was to evaluate practical ways to get the travel industry evaluate practical ways to get the travel industry involved in
7、 the rapidly expanding market of involved in the rapidly expanding market of international meetings and to exchange actual international meetings and to exchange actual information related to their operations in this information related to their operations in this market. This initiative soon proved
8、 to have been market. This initiative soon proved to have been taken at the right moment: the meeting industry taken at the right moment: the meeting industry expanded even more rapidly than foreseen. As a expanded even more rapidly than foreseen. As a result of which candidates from all over the wo
9、rld result of which candidates from all over the world applied for ICCA membership. Not only congress applied for ICCA membership. Not only congress travel agents but representatives from all the travel agents but representatives from all the various sectors of the meetings industry.various sectors
10、of the meetings industry.四、行业协会四、行业协会 ICCA now is one of the most prominent ICCA now is one of the most prominent organizations in the world of international organizations in the world of international meetings. It is the only association that meetings. It is the only association that comprises a me
11、mbership representing the main comprises a membership representing the main specialists in handling, transporting and specialists in handling, transporting and accommodating international events.accommodating international events.四、行业协会四、行业协会v Why ICCA membership?Why ICCA membership? Cost-effective
12、way to win international Cost-effective way to win international association meetings business.association meetings business. Link up and do business on a truly senior Link up and do business on a truly senior and global networking platform and global networking platform representing all sectors of
13、the meetings representing all sectors of the meetings industry.industry. Attend a strong, custom-designed Attend a strong, custom-designed education education programmeprogramme for senior industry for senior industry practitioners.practitioners.四、行业协会四、行业协会 Promote your organization to the Promote
14、your organization to the international meetings industry. international meetings industry. Get access to valuable resources.Get access to valuable resources. Belong to a trade association that Belong to a trade association that delivers creative solutions for each delivers creative solutions for eac
15、h members unique meetings-related members unique meetings-related objectives.objectives.http:/http:/ /四、行业协会四、行业协会2 2）国际协会联盟）国际协会联盟UIAUIAUnion of International AssociationsUnion of International Associationsv 创建于创建于19071907年，总部比利时布鲁塞尔，是一年，总部比利时布鲁塞尔，是一个非政府、非营利性组织个非政府、非营利性组织v 使命：收集、研究和传播国际组织的会议信使命：收集、
16、研究和传播国际组织的会议信息息http:/http:/www.uia.bewww.uia.be/ /四、行业协会四、行业协会v About UIAAbout UIA The Union of International Associations The Union of International Associations (UIA) is a research institute and (UIA) is a research institute and documentation centre, based in Brussels. It documentation centre, bas
17、ed in Brussels. It was founded one hundred years ago, in 1907.was founded one hundred years ago, in 1907. Non-profit, apolitical, independent, and Non-profit, apolitical, independent, and non-governmental in nature, the UIA has non-governmental in nature, the UIA has been a pioneer in the research,
18、monitoring been a pioneer in the research, monitoring and provision of information on and provision of information on international organizations, international international organizations, international associations and their global challenges associations and their global challenges since 1907.sin
19、ce 1907.四、行业协会四、行业协会3 3）国际专业会议组织者协会）国际专业会议组织者协会IAPCOIAPCOThe International Association of Professional The International Association of Professional Congress OrganizersCongress Organizersv 创建于创建于19681968年，总部英国伦敦年，总部英国伦敦四、行业协会四、行业协会v What is IAPCOWhat is IAPCO An IAPCO is a Professional Congress An I
20、APCO is a Professional Congress Organizer or Meeting Planner who Organizer or Meeting Planner who administers and brings to fruition the administers and brings to fruition the organization of a congress, meeting, event organization of a congress, meeting, event or convention in a professional manner
21、. or convention in a professional manner. Such a professional manner will include Such a professional manner will include timeliness, efficiency, financial timeliness, efficiency, financial responsibility and good management. responsibility and good management. 四、行业协会四、行业协会v IAPCOsIAPCOs Aims Aims：
22、IAPCO is committed to raising standards of IAPCO is committed to raising standards of service among its members and other sectors of service among its members and other sectors of the meetings industry by means of continuing the meetings industry by means of continuing education and interaction with
23、 other education and interaction with other professionals.professionals. 四、行业协会四、行业协会 To further the recognition of the profession To further the recognition of the profession of the congress organizerof the congress organizer. . To further and maintain a high professional To further and maintain a
24、high professional standard in the organization and standard in the organization and administration of congresses, conferences and administration of congresses, conferences and other international and national meetings or other international and national meetings or special events.special events. To
25、undertake and promote the study of To undertake and promote the study of theoretical and practical aspects of theoretical and practical aspects of international congresses.international congresses.四、行业协会四、行业协会 To undertake research work concerning all To undertake research work concerning all proble
26、ms confronting professional organizers problems confronting professional organizers of international meetings and to seek and of international meetings and to seek and promote relevant solutions.promote relevant solutions. To establish and maintain effective relations To establish and maintain effec
27、tive relations with other organizations concerned in any way with other organizations concerned in any way with international meetings.with international meetings. To develop a To develop a programmeprogramme of educational courses of educational courses through through IAPCOsIAPCOs Training Academy
28、. Training Academy. To offer a forum for To offer a forum for PCOsPCOs. .四、行业协会四、行业协会 To encourage meetings To encourage meetings convenorsconvenors to seek the to seek the assistance of reputable assistance of reputable PCOsPCOs. . To provide members with opportunities to To provide members with op
29、portunities to exchange ideas and experiences.exchange ideas and experiences.http:/http:/www.iapco.orgwww.iapco.org/ /四、行业协会四、行业协会4 4）会议专业工作者国际联盟）会议专业工作者国际联盟MPIMPI Meeting Professional International Meeting Professional Internationalv 创建于创建于19721972年，总部美国达拉斯年，总部美国达拉斯四、行业协会四、行业协会v About MPIAbout MPI
30、MPI, the meeting and event industrys MPI, the meeting and event industrys largest and most vibrant global community, largest and most vibrant global community, helps our members thrive by providing helps our members thrive by providing human connections to knowledge and ideas, human connections to k
31、nowledge and ideas, relationships and marketplaces. MPI relationships and marketplaces. MPI membership is comprised of more than membership is comprised of more than 23,000 members worldwide.23,000 members worldwide.四、行业协会四、行业协会v MPIsMPIs Mission Mission To build a rich global meeting industry To bu
32、ild a rich global meeting industry munity. To make our members successful by building To make our members successful by building human connections through:human connections through: - Knowledge/Ideas - Knowledge/Ideas - Relationships - Relationships - Marketplaces - Marketplaceshttp:/http:/www.mpiwe
33、b.orgwww.mpiweb.org/ /四、行业协会四、行业协会5 5）全球展览业协会）全球展览业协会UFIUFIThe Global Association of the Exhibition The Global Association of the Exhibition IndustryIndustryv 创建于创建于19251925年，总部法国巴黎年，总部法国巴黎四、行业协会四、行业协会v About UFIAbout UFI UFI, The Global Association of the UFI, The Global Association of the Exhibiti
34、on Industry is the association of Exhibition Industry is the association of trade show organizers, fairground owners, trade show organizers, fairground owners, national and international associations national and international associations of the exhibition industry, and its of the exhibition indust
35、ry, and its partners. As of 2011, it has more than partners. As of 2011, it has more than 550 members from 84 countries. 550 members from 84 countries. http:/http:/www.ufi.orgwww.ufi.org/ /四、行业协会四、行业协会6 6）国际展览与项目协会）国际展览与项目协会IAEEIAEEInternational Association of International Association of Exhibitons
36、Exhibitons & & EventsEventsv 创建于创建于19281928年，总部美国达拉斯年，总部美国达拉斯http:/http:/ /四、行业协会四、行业协会v About IAEEAbout IAEE Organized in 1928 as the National Organized in 1928 as the National Association of Exposition Managers to Association of Exposition Managers to represent the interests of trade show and repr
37、esent the interests of trade show and exposition managers, the International exposition managers, the International Association of Exhibitions and Events is Association of Exhibitions and Events is today the leading association for the global today the leading association for the global exhibition i
38、ndustry. Today IAEE represents exhibition industry. Today IAEE represents over 8,500 individuals who conduct and over 8,500 individuals who conduct and support exhibitions around the world.support exhibitions around the world.四、行业协会四、行业协会v 使命：使命： 促进全球交易会和博览会行业的发展；促进全球交易会和博览会行业的发展； 定期为行业人员提供教育机会，提高其定
39、期为行业人员提供教育机会，提高其从业技能；从业技能； 发布展览业相关信息和统计数据；发布展览业相关信息和统计数据； 为展览业人员提供见面机会，交流信息为展览业人员提供见面机会，交流信息和想法。和想法。四、行业协会四、行业协会v “ “注册会展经理注册会展经理”（CEMCEM）Certified in Certified in Exhibition ManagementExhibition Management The CEM Learning Program is the cutting-The CEM Learning Program is the cutting-edge educatio
40、nal opportunity designed for edge educational opportunity designed for exhibition industry professionals to succeed. exhibition industry professionals to succeed. The CEM curricula, a dependable source of The CEM curricula, a dependable source of specific knowledge for all individuals, specific know
41、ledge for all individuals, emphasize direct application to daily emphasize direct application to daily challenges. Because of the emphasis on challenges. Because of the emphasis on practical knowledge, the CEM Learning practical knowledge, the CEM Learning Program is first, an educational program, P
42、rogram is first, an educational program, and second, a certification program.and second, a certification program. 四、行业协会四、行业协会7 7）世界场馆管理委员会）世界场馆管理委员会WCVMWCVMThe World Council for Venue ManagementThe World Council for Venue Managementv 创建于创建于19971997年年四、行业协会四、行业协会8 8）国际节日和节事联合会）国际节日和节事联合会IFEAIFEAThe
43、World Council for Venue ManagementThe World Council for Venue Managementv 创建于创建于19561956年年v CFEE CFEECerifiedCerified Festival & Event Executive Festival & Event Executivehttp:/http:/ /四、行业协会四、行业协会9 9）国际奖励旅游协会）国际奖励旅游协会SITESITEThe Society of Incentive & Travel ExecutivesThe Society of Incentive & Tra
44、vel Executivesv 创建于创建于19731973年，总部美国芝加哥年，总部美国芝加哥http:/http:/sitechicago.orgsitechicago.org/ /四、行业协会四、行业协会v About SITEAbout SITE SITE is a global network of meeting, travel SITE is a global network of meeting, travel and event professionals.and event professionals. SITESITE has over 2,100 members in
45、87 countries has over 2,100 members in 87 countries and was built on strong ethics and and was built on strong ethics and professional relationships since 1973professional relationships since 1973. SITESITEss vision, promise and strategic plan vision, promise and strategic plan are built on three core pillars:are built on three core pillars: Global ConnectionsGlobal Connections Motivational ExperiencesMotivational Experiences Business ResultsBusiness Results
