8-1Objectives8-2Objectives8-3Case Study8-4Definition8-5Market Segmentation8-6Market Segmentation8-7Market Segmentation8-8Market Segmentation8-9Market Segmentation8-10Market Segmentation8-11Market Segmentation8-12Target Marketing8-13Target Marketing8-14Target Marketing8-15Target Marketing8-16Positioning8-17Positioning8-18Positioning8-19Positioning8-20Positioning