1-1Objectives1-2Objectives1-3Case Study1-4What is Marketing?1-5What is Marketing?1-6What is Marketing?1-7What is Marketing?1-8Marketing Management1-9Marketing Management1-10Marketing ManagementMarketing Management1-11CRM1-12CRM1-13CRM1-14CRM1-15CRM1-16Marketing Challenges1-17Marketing Challenges1-18Marketing Challenges1-19Marketing Challenges1-20Marketing Challenges