1、6-1Objectives6-2Objectives6-3Case Study6-4Definitions6-5Model of Consumer Behavior6-6Characteristics Affecting Consumer Behavior6-7Characteristics Affecting Consumer Behavior6-8Characteristics Affecting Consumer Behavior6-9Characteristics Affecting Consumer Behavior6-10Characteristics Affecting Cons
2、umer Behavior6-11Characteristics Affecting Consumer Behavior6-12Characteristics Affecting Consumer Behavior6-13Characteristics Affecting Consumer Behavior6-14Characteristics Affecting Consumer Behavior6-15Characteristics Affecting Consumer Behavior6-16Types of Buying-Decision Behavior6-17The Buyer D
3、ecision Process6-18The Buyer Decision Process6-19The Buyer Decision Process6-20The Buyer Decision Process6-21The Buyer Decision Process6-22The Buyer Decision Process6-23Buyer Decision Process for New Products6-24Buyer Decision Process for New Products6-25Buyer Decision Process for New Products6-26Buyer Decision Process for New Products6-27Buyer Decision Process for New Products6-28Buyer Decision Process for New Products
