1、2000 Prentice HallObjectives2000 Prentice HallMacroenvironmental Forces2000 Prentice HallMacroenvironmental Forces2000 Prentice HallDemographic EnvironmentWorldwide Population GrowthPopulation Age MixEthnic MarketsHousehold PatternsEducational GroupsGeographical Shifts in PopulationShift from Mass M
2、arket to Micromarkets2000 Prentice HallEconomic EnvironmentIncome DistributionSubsistence economiesRaw-material-exporting economiesIndustrializing economiesIndustrial economiesSavings,Debt,&Credit Availability2000 Prentice HallNaturalEnvironment Higher PollutionLevelsIncreased Costsof EnergyShortage
3、 of Raw MaterialsChanging Roleof Government2000 Prentice HallAccelerating Paceof ChangeUnlimited Opportunitiesfor InnovationIncreasedRegulationIssues in the TechnologicalEnvironmentVaryingR&D Budgets2000 Prentice HallPolitical-LegalEnvironmentIncreasedLegislationSpecial-InterestGroups2000 Prentice HallSocial/Cultural EnvironmentViewsThat ExpressValues2000 Prentice HallSocial/Cultural Environment2000 Prentice HallReview
