1、2021秋商务英语2单元测试练习与答案Unit1 单元测试练习与答案选择题-As you know, Im not quite familiar with how to shop online-Its a piece of cake! Ill show you how to do it.First of all, you should find a good e-commerce site.Consumerscant digest too much information on a web page, resultinginlow rates of return.-Great! Maybe f
2、rom now on, I should try to buy goods online.-Why not? Go ahead. Just give it a try.Iknow personal selling is also a very effective tool for buildingupbuyers confidence.-I think we can use two or more kinds of media together in an advertisingcampaign.-Thats quite right. We can attract morepeople.InC
3、hina, Taobao is one ofthe most populare-commerce sites.Inmy opinion, the first thingto be discussedis what tools we should use.Itcan be aimedatindividuals with select surfing behavior.-Morning, Daniel. Today Id like to discuss the promotional events of ourproducts with you.-Ok. I think we should dra
4、w up a thorough plan,first.-Uh, I think online shopping is very time-consuming.-I somewhat agree with you, but not completely.翻译题Actually,I have been thinking about online shopping for a long time.事实上，我一直考虑网上购物已有很长时间了。Increasingly,online marketing is no longer just an option. It is a necessity.网络营销越
5、来越不再只是一个选择。它是一种必然。Onlineshops give us the opportunity to shop 24/7.网上商店为我们提供了一周7天、一天24小时的全天购物机会。Therush to buy from online shops has demonstrated a growing consumer acceptance ofonline marketing,消费者的网购热潮说明越来越多的消费者接受网络营销。Onlinemarketing saves time and can be delivered anytime, anywhere.在线营销节约时间，可以随时随
6、地传输信息。阅读题Developmentof Online MarketingWiththe introduction of the Internet, there came many changes to the way a companymight carry out a marketing strategy. About ten years ago, we shopped only atlocal stores in the market place using cash. Now a new world has been opened upto people around the gl
7、obe through the World Wide Web. We are able to browsethe fanciest shops in the world from home, virtually that is. The technology ofsecure transactions on the Web has greatly improved and the rush to buy fromonline shops has demonstrated a growing consumer acceptance of onlinemarketing. Increasingly
8、, online marketing is no longer just an option. It is anecessity.Onlinemarketing is an electronically-based industry. In short, it refers to theconducting of business through the Internet. It is a way of buying and sellinggoods and services, and negotiating trade through digital communications.Onlin
9、emarketing allows businesses to reach a wider market while cutting costs, savingtime and eliminating tons of paperwork. Most online retailers ask the customersto pay with a credit card. Regular buyers are issued electronic or digitalsignatures which are protected by passwords, enabling them to trans
10、act businesssecurely via Internet.Onlinemarketing is still in its early stages, as problems such as how to deal withcredit card fraud on the Internet still have to be dealt with. But its futurelooks rosy. With the development of computer technology, e-commerce willinevitably become a must in our eve
11、ryday lives. There is no doubt e-commercehas come of age.The Internetchanged the way a company might carry out amarketing strategy over the past 10 years.Whatdoes virtually mean in Paragraph One?By means of acomputer.Whichof the following advantages of online marketing is not mentioned?Increasing tr
12、ust between traders and buyers.Whatproblems are still outstanding in online shopping?Credit card fraud on the Internet.Whichis the authors attitude towards online shopping?undoubtedly the era of e-commerce has arrived.Unit2 单元测试练习与答案选择题Asit is known that the aim of every business is to makeasmuchpro
13、fit as possible.-But why is it so much higher in this market?-There are many rich people in this area.-I wonder if you are able to offer market exclusivity for all of China?-Thank you for your interest in representingour product.-It seems that the sales volume has not reached our objective.-Its true
14、. Im sorry about that.-Ok, what are your initial thoughts on our computers in China? Is there amarket?-I am very optimistic about the marketopportunities in China.Sometimesittakes upover half the total time spent on a researchproblem.Thisis one of the main waysthata business learns what customers wa
15、nt.Weare full of confidenceinthe Chinese market.-Weare now looking for agents to conver southern China.-Excellent.Im very familiar with the market there.Whendatahas been collected, it has to be analyzed to decide what it allmeans.翻译题Havingbeen a player in the computer industry in China for the last
16、decade, ourcompany has witnessed firsthand the industrys phenomenal growth.在过去的十年中，我们公司作为参与者，亲眼见证了中国计算机行业令人瞩目的发展。Butpricing is based on the needs of target customers and it differs from place toplace and over time.但定价是基于目标客户需求的，并且价格也因地域和时间而有所不同Inorder to succeed in business, the following two princi
17、ples of marketing shouldbe kept in mind.企业若想取得成功，必须牢记以下两条原则Attractingcustomers to a business makes the difference between succeeding and failing.能否吸引顾客，是成功还是失败的区别。Ifcustomers are satisfied, there is a chance that they will be retained for along time and possibly permanently.如果满足了客户，就有机会长期保留他们，成为永久顾客
18、阅读题Principlesof MarketingMarketingis the part of your business where money is made. In order to succeed inbusiness, the following two principles of marketing should be kept in mind.First,customers are the mainstay of any business. Attracting customers to a businessmakes the difference between succee
19、ding and failing. Therefore, the businessneeds to direct all activities towards satisfying the customers needs. Ifcustomers are satisfied, there is a chance that they will be retained for along time and possibly permanently. Undoubtedly they are likely to talk toother potential customers.Anotherprin
20、ciple for a business is that profitable sales volume is more important thatmaximum sales volume. The profitable sales volume is the volume of sales thatactually will earn a business the most profit. And the maximum sales volumesimply refers to the biggest sum of retail sales. Since the aim of mostbu
21、sinesses is to make as much profit as possible, businesses value profits morethan the volume of sales. A large volume of sales may result in a low profitmargin, therefore, it is important for marketers to focus on their profitablesales volume.FIn order to succeed inbusiness, three principles of mark
22、eting should be kept in mind.TIf customers aresatisfied, they will be likely to encourage more people to buy the products orservices.TThe profitable salesvolume is the volume of sales that will bring a business profit.TThe maximum sales volumerefers to the biggest sum of retail sales.FProfitable sal
23、es volume isas important as the maximum sales volume.Unit3 单元测试练习与答案选择题-How soon will you finish our TV commercial?-It will take at least three weeks.-What is your intention after resigning yourcurrent job?-Im planning to go to Canada for further study.-How often does your department hold a meeting?
24、-Once a week.-Which edition would you like youradvertisement to appear in?-We would like to get in with the fall publication, if possible.Itwill take at least two weeks just to get the storyboardwritten up.Ouradvertising rates arebased onsize and location.Rememberwe want to create a forward-looking
25、imageas well asincrease the awareness of our brand.TheDigital Image Processing of this copier is a prime reason you cancounton it.TheSmart Color Laser Copier is comparabletoprofessional editing.-This is Focus Advertising Agency. How may I help you?-I need some information on the advertisingrates of
26、your magazines.翻译题Ouradvertising agency will just have to come up with a theme for the advertisementby tomorrow.明天之前我们广告公司将会拿出广告的主题。Productadvertising aims at increasing sales by marketing a product known to a wideraudience.产品广告旨在通过广泛宣传其产品来提高销售。Agood advertising program tells potential customers the
27、 benefits derived fromthe use of products.一个好的广告方案告诉潜在的客户从产品使用中能有哪些受益。Youcan use either your own designers or a team of designers in our agency.您可以采用您自己的设计师或我们公司的设计团队。Opinionadvertising presents the impression of doing a public service by addressing theimportance of a company.舆论广告通过强调公司在公共服务中的重要性来展示
28、公司形象。阅读题Productadvertising is an important part of marketing. It aims at increasing sales bymaking a product or service known to a wider audience, and by emphasizing itspositive qualities. A company can advertise in various ways, depending on howmuch it wishes to spend. There are different media for
29、 advertising includingtelevision, radio, newspapers, magazines, the Internet and direct mail. Thedesign and organization of advertising campaigns is usually the job of anadvertising agency. A good advertising program tells potential customers whythey need the product, how it is used and the benefits
30、 derived from its use. Asuccessful program also tells the consumer how the product is better thansimilar offerings by competitors.Corporateadvertising is not directly concerned with increasing the sales of a particularproduct or service, but more with the brand image and reputation a companywants to
31、 present to the general public or within an industry. Corporateadvertising comes in three different types: image advertising, opinionadvertising and investment advertising. image advertising attempts to promotethe importance of a company. Opinion advertising presents the impression ofdoing a public
32、service by addressing the importance of a company. Investmentadvertising is designed to attract potential investors.TGenerally, an advertising agencyis responsible for designing and organizing a products advertisement.FIt is not necessary toconsider the budget of an advertisement in choosing a media
33、 for advertising.FAccording to the text,there are three types of media used in advertising.TProduct advertising isdifferent from corporate advertising.FThis passage is mainlyabout the history of advertising.Unit4 单元测试练习与答案选择题-What does taxable income refer to?-In most cases, it is the total income r
34、eceived.-Generally speaking, value added tax is mainly charged on the taxable services.-Well,what do you mean by that?The higherour income is,themoretax we should pay.Denial,do you know how to registerwiththe taxation bureau now?-Is there any time requirement for registration?-Certainly. We should r
35、egister,within 30 days after we receive our business license.Mobilebanking functions nearlythe same astelephone banking.-Need we fill in the application form?-Yes, you must.Tax,whichcan be used in public services, is veryimportant to our country.Youshould make sure that your password is long enough
36、to prevent itfrombeing easily hacked.-You want to know about the value added tax, dont you?-Yes, could you give me a brief overview of it?翻译题Thetax rates are divided into 7 brackets.税率可分为7个等级Aswe all know, tax makes up a great part of our countrys revenue.众所周知，我国财政收入很大一部分来自税收Itis important to protec
37、t your personal information when banking online.进行网上银行操作时，保护好你个人信息很重要Inshort, paying tax is our responsibility to the society.总之，纳税是我们的对社会的责任Ifyou prefer, however, you can still file your taxes the old-fashioned waywithout spending a dime.然而，如果你愿意，你仍然可以用老旧方式来报税，而且也不用花一分钱阅读题Theabove chart shows indiv
38、idual income tax in China. The tax free threshold is3,500 RMB per month. The tax rates are divided into 7 brackets. The lowest rateis 3% for income between 3,501 and 5,000. while the highest rate is 45% forincome over 80,000. Therefore, the higher our income is, the more tax we shouldpay.Tax,which c
39、an be used in public services such as education, road construction,public health and so on, is very important to our country. As we all know, taxmakes up a great part of our countrys revenue, and the development of ourcountry depends on it.Fromwhat has been discussed above, we can see that it is eve
40、ryones legal duty topay tax because taxes contribute to the country and create benefits foreveryone. Those who try to evade taxation are sure to be punished. In short,paying tax is our responsibility to society.FThe purpose of the passageis to help people know the tips how to pay less tax.FAccording
41、 to the chart, ifa persons monthly is 3,600yuan, he/she doesnt need to pay tax.THow much income tax aperson pays each month depends on how much his/her income is.FThe underlined word evadein the last paragraph means increase.TPersonal income taxes areincluded in a governments revenue.Unit5 单元测试练习与答案
42、选择题-How is everything going?-It is not bad. I have worked in this bank for two years and I love my currentjob.-Do you mean that deposits and withdrawals are posted to my account immediately?-Yes, we process cash transactions as soon asthey take place.-Hi, Wang Li, is that you? Long time no see.-Yes,
43、 its been ages. Its nice to see youhere.-How about your friend, Li Yan? Does she work in the same department with you?-She is an assistant auditor and works in theauditing department.Ihave justchangedsome dollars into RMB.Manyof the larger banks maydeal infinancial instruments.Onlinecomputer systems
44、 help us provide aspeedyservice to our customers.TheOperations Department is the one which takes caremostofthe day-to-daybusiness of the bank.Whatacoincidence! I didnt expect to meet you here.-Your bank is huge! It must have many departments.-Its true. Our bank consists of many departments.翻译题Youcan
45、 handle more than one account at the same time, dealing with money at will.你可以同时操作不止一个账户，任意处理你的款项。Itshows that money has been lent or borrowed, invested or passed from one accountto another.它表明钱已借出或借入、已投资或从一个账户转到另一个账户。Themoney transfers from your account to another within a second when you click OKo
46、n the computer screen.当你在电脑上点击确认时，你的账户的钱马上就会转到另一个账户。Youno longer need to spend much time lining up at a bank to do your transactions.你再也不需要花很多时间在银行排队进行交易Theseservices include accepting deposits, making loans, paying or charging interest,transferring and investing money.这些服务包括接受存款、发放贷款、支付或收取利息、转让和投资资
47、金完形填空Theroles and functions of banks have changedover the years. Today the services that a bankoffers depend on the type of bank and the country. Many of the larger banks maydeal in financial instruments such as share certificates, certificates ofdeposit. and bills of exchange. A financial instrumen
48、t is alegaldocument. It showsthatmoney has been lent or borrowed, investedor passed from one account to another.Somebanks also offer banking and insurance to their customers. However, one of thebasic functions of a bank is to provide services related to the storing andmanagement of money. Theseservicesinclude accepting dep
