1、Unit 8E-commerceYou are able to:Be familiar with the basic concepts of E-commerceBe aware of the advantages and disadvantages of E-moneyKnow the process of Internet marketingWrite order lettersKnow some information about famous E-commerce sites Learning ObjectivesContentsRelated Information2Language
2、 Focus1Writing5Reading43Listening and SpeakingLanguage Focus1.dispatch 2.delivery 3.return 4.refund 5.exchange 6.check the status of your refund/return 7.order 配货 退货 退款送货 订货/下订单换货查看退款/退货状态Language Focus8.change your order 9.track your parcel 10.payment 11.print an invoice 12.cancel items or orders 1
3、3.manage payment methods 14.manage your address 跟踪包裹修改订单 付款 管理付款方式 打印发票 管理收货地址取消购物/订单 Alibaba Group Alibaba Group is a family of Internet-based businesses with a mission to make it easy for anyone to buy or sell anywhere in the world.Since its inception,it has developed leading businesses in consume
4、r e-commerce,online payment,business-to-business marketplaces and cloud computing and has expanded into new areas such as mobile apps,mobile operating system and Internet TV.The company is focused on fostering the development of an open,collaborative and prosperous e-commerce ecosystem that benefits
5、 consumers,merchants and the economy as a whole.Related Information Amazon China offers products spanning 32 categories.With more than 20 million items,Amazon China provides books,music,videos,software,consumer electronics,appliances,toys,watches,jewelries,bags,suitcases,apparel,shoes,dry food,offic
6、e supplies,home decoration,baby products,sporting and outdoor products,and health and personal care items.Related InformationeBay Inc.With 128 million active users globally,eBay is one of the worlds largest online marketplaces,where practically anyone can buy and sell practically anything.Founded in
7、 1995,eBay connects a diverse and passionate community of individual buyers and sellers,as well as small businesses.Their collective impact on ecommerce is staggering,and more than 500 million items are listed on eBay.Related InformationWatch Video 1中国电子商务Related Information A population of more tha
8、n 1.3 billion.A middle class 200 million strong and growing.More than 450 million Internet users,including 150 million online shoppers.As Chinas remarkable growth continues,conditions for e-commerce are improving.The Ministry of Commerce said in a report released Tuesday that,in 2011,the transaction
9、 volume of Chinas overall e-commerce business grew by 29.2 percent,reaching a stunning 5.9 trillion yuan.The equivalent of one eighth of the countrys GDP that year.Related Information China will surpass Japan in 2012,and the U.S.by 2013,making it the worlds largest online trading market.But experts
10、are warning consumers to remain vigilant against rampant online fraud,as law enforcement in the sector is still weak.Around 25 percent of internet users have reportedly had money taken from their accounts without their authorization.Almost 39 million have reportedly experienced fraud while shopping
11、online.Related InformationQ1:According to the video,how many online shopper are there in China?A1:150 million.Q2:What is the overall online transaction volume in 2011?A2:5.9 trillion yuan.Q3:When is China suppoed to be the the worlds largest online trading market?A3:In 2013.Q4:According to the video
12、,is there any risk buying online?A4:Yes,about one quarter buyers have had their money stolen.Q5:Why are experts warning online buyers to be cautious?A5:Because law enforcement in this section is still weak.Related InformationWatch Video 2Double-11 Festival in ChinaRelated Information Chinas online r
13、etailers are gearing up for what has become the countrys annual online shopping festival on November 11th.November 11 is a date made up of four ones,and“double eleven”has always been considered a special day for single men and women in China.Five years ago the internet retailer Alibaba began promoti
14、ng it as a shopping festival,and it has now turned to be the countrys busiest day for online retailers,millions of shopping lovers and thousands of couriers.Related Information JD.com is trying to attract more third-party vendors by offering them free delivery service for a month.Alibaba itself has
15、for the first time invited some 30,000 offline stores to participate in the online shopping spree.More than 20,000 vendors on Alibabas sites-Tmall and Taobao–are promising 50 percent discounts on the day.Shanghai based Y,also called Yihaodian,a Chinese e-commerce company that is majority-owned
16、 by WalMart Stores,is setting up a special sale of imported foods.Huang Zhixiong,the vice president of Y,says,“Imported food and other goods are important sectors for us.Were expanding warehousing and preparing staff;we are ready.Weve made special investments for the November promotion.”Related Info
17、rmation Last year Alibaba generated 19.1 billion yuan in sales during the double eleven promotions,double the revenue generated by the US Cyber Monday event.The volume of orders at times overwhelmed the nations courier companies and delayed deliveries.Alibaba set up a 100 billion yuan logistics netw
18、ork this May that aims to make 24-hour domestic deliveries possible.Couriers across China are gearing up for the upcoming online shopping frenzy.According to Alibaba,more than 100 cargo jets have been leased by major courier companies.Last year major logistics player Shentong shipped more than 8 mil
19、lion items during“double eleven.”Shentong has more than 150,000 staff,and expects things to be even busier this year.Related Information Yang Jinghai,Director Of Human Resources of Shentong Express,says,“We have hired 30 percent more staff for double eleven,and we have workers bonuses ready.”Lu Shao
20、dong,also from Shentong Express,has worked in the logistics industry for more than a decade and says that two weeks from now even the boss will be working on sorting and deliveries.He says,“We are training new staff to prepare for double eleven.Our shipping volume will be up ten times.”According to
21、Bain consultancy,on double eleven Chinas e-commerce sites receive more visits than the entire population of Brazil.Bain forecasts that China will overtake the US as the worlds top e-commerce market this year.Related Information Exercise 1Directions:Now you will hear a short passage.Listen carefully
22、and choose the best answer from the three choices.1.A was founded in _.A.1998 B.1996 C.19692.The Seattle-based company began selling _.A.CDs online B.books online C.videos onlinePart I Listening and SpeakingTask 1 Listening Practice3.You can find all the books of your favorite author by _.A.sending
23、an email B.signing up online C.clicking the mouse4.In Internet shopping,payment is made _.A.with a check B.in cash C.by credit cardPart I Listening and Speaking Exercise 2Directions:Now you will hear a conversation.You are required to put in the missing information.Clark：Do you know what is shopping
24、 online?Ketty：Yes.I bought a lot of things from the _.Clark：Really?Could you tell me some _ of it?Ketty：Of course.Firstly,it is convenient.You can buy anything you want and they will _ to your home or any place you want.Clark：Woe,that is great.Ketty：Yes.Whats more,it is much cheaper than the goods i
25、n big shopping centers.Part I Listening and SpeakingInternetadvantagesbe deliveredClark：Ah,that is quite a _ for shopping.What are the disadvantages?Ketty：Well,the biggest problem is that you cant see the real goods;you can only look at the pictures ad some introduction of it.Besides,you cannot try
26、them on if you want to buy some clothes or shoes,so sometimes the goods you buy may not fit you so well.Clark：I see.What can I do if they dont fit?Ketty：You can return them if you _ with the goods.Clark：In this case,shopping online is really convenient.Thanks for the introduction!Ketty：My pleasure.P
27、art I Listening and Speakingsmart wayare not satisfiedExercise 3Directions:Now you will hear a conversation.You are required to put in the missing information.Danny：Aunt Cindy,do you shop online often?Cindy：Yes.Its very _and the price is even lower.Danny：Last week,I tried to buy some books online,bu
28、t I didnt know how to pay for them.Cindy：You should open an _ at the online bank first.After that you can buy anything online.Danny：Are there many things online?Cindy：Sure.You can find everything _.For example,this is a second-hand cellphone store.convenient Part I Listening and Speakingaccount all
29、over the world Danny：What?Can you even buy cellphones online?Cindy：Actually,you can do more than that:you can even sell your old cellphone here.Danny：Really?How to do that?Cindy：Take some pictures of your old cellphone,then upload them onto line with a _ about it and leave your telephone number.If s
30、omeone is interested in it,they will contact you.Danny：Thats amazing!I will try it some day.Cindy：Shopping online is getting more and more popular.Its a real revolution about peoples _.brief introduction Part I Listening and Speakingconsuming habits Exercise 4Directions:Now you will hear a short pas
31、sage.Listen carefully and decide whether the following statements are true or false._1.Dangdang Inc.only sells books._ 2.Dangdang Inc.Has been in e-commerce for less than 10 years._ 3.You can buy electronic products with high quality on its website._4.Compared with other e-commerce companies,Dangdan
32、g Inc.is not very large._ 5.If you buy from Dangdang Inc.,the goods can be delivered to your address.Part I Listening and SpeakingF F F T T Exercise 1Directions:Suppose youre a buyer.Youre going to buy something online.Follow the sample to make a conversation with your partner to discuss the purchas
33、e procedure.A:Do you do a lot of shopping online?B:Not really.I like surfing the Internet and see whats available,but I usually prefer to actually see and touch what Im buying before I pay for it.Sometimes,Ill look at something in a shop,but later buy it online if its cheaper.You dont like buying th
34、ings online,do you?A:Yes.Im a little worried about security.You never know whos trying to find out your codes and passwords.Arent you worry about that?Part I Listening and SpeakingTask 2 Oral PracticeB:Not really.I know that it happens,but if you buy from reputable companies with secure websites,it
35、should be OK.A:Really?Can you recommend some reliable sellers or security measures?B:Well,its always recommended that you keep your credit cards and payment codes for yourself,and if possible,change your codes and passwords regularly.Always check for security when you are using a public computer.A:G
36、ood idea!Have you ever had any unpleasant experience about shopping online?B:Oh,yes,but only once.When the book I bought arrived,I found the book old and shabby,and several pages were even missing.Part I Listening and SpeakingA:What did you do then?B:I contacted the seller and made a complaint.Lucki
37、ly,he admitted his mistake and exchanged one for me.A:Is it complicated to exchange an unwanted item?B:Not really.You just have to send it back,state your reasons and wait for the new one to arrive.Of course,it may take a few days.Part I Listening and SpeakingExercise 2Directions:The following is th
38、e process of returning unwanted goods purchased online.Discuss with your partner or in group to describe the whole process in English.Part I Listening and SpeakingText AText BPart II ReadingBefore reading:1.Do you know what e-business is?Text A The word e-business is a combination of electronics and
39、 business,namely,it means doing business through electronic channels.In daily life,most people think e-business just refers to buying and selling goods or services through the Internet.2.Compared with traditional business,what the advantages of e-business?Text AKey words for the advantages of e-busi
40、ness:convenient;fast;reliable;time-saving;diversity of choices;lower pricesIntroduction to E-business E-business is the application of Internet technologies to business processes.However it is more than information technology tools or straight e-commerce.It also implies that the organization,especia
41、lly its managers,are willing and receptive to radical changes that such new business techniques and tools bring.Its benefits come not just from the efficiencies and automation of a companys internal processes but from its ability to spread the efficiency gains to the business systems of its supplier
42、s and customers.Text A An e-enterprise(participating in e-business)is defined as an enterprise prepared to conduct commerce in this new economy.This means it has created and embraced a business strategy informed by changing economics,new opportunities,and new threats.It has laid down the necessary t
43、echnology infrastructure to support new business processes.Thus prepared,the enterprise is able to conduct e-commerce:the commercial exchange value(money,goods,services,or information)between an enterprise and an external entity over a universal electronic medium.Text A It is important to understand
44、 that e-commerce and e-business are more than just electronics and commerce/business added together.They represent an entirely new way of doing business.They are therefore far more about strategy and management than they are about technology.In order to appreciate the importance of e-business,it is
45、important to see it from the perspective of the transactional aspects of e-business,those that represent the business between different players.Text A Therefore,e-business is taken as the extension of business on to the Internet;the re-engineering of business processes for digitizing of the transact
46、ions;the restructuring of the frameworks,both private and public to carry out the transactions seamlessly;and the development of the capacity in society and enterprise for this.Text A Large enterprises are taking a more considered approach to the implementation of e-Business,since they no longer fea
47、r the loss of business to dot-com competitors;internationally,the highly publicized collapse of many of dot-coms has reduced the competitive threat from e-business.Increasingly,e-business is being regarded as a process that can make existing companies and governments more efficient in how they manag
48、e suppliers,customers and internal business processes.Text A New Words and ExpressionsNew Wordsapplication aplke()n n.适用，应用，运用；申请，请求imply mpl v.暗示；意味；隐含；说明，表明receptive rsptv adj.善于接受的；能容纳的；有接受力的；感受的，感官的radical radk()l adj.根本的，基本的；激进的；彻底的automation tme()n n.自动化（技术），自动操作 embrace mbres v.包括；包含；接受；信奉inf
49、rastructure nfrstrkt n.基础设施；基础建设 represent rprznt v.表现，象征；代表，代理；扮演perspective pspktv n.观点，看法；远景，景色；洞察力extension kstn()n n.伸展，扩大；延长，延期 New Words and Expressionsdigitize ddtz v.将资料数字化 framework fremwk n.构架；框架；（体系的）结构；机构，组织 seamless simls adj.无缝的；无漏洞的 (seamlessly:adv.)approach prt n.方法；途径；接近 implementa
50、tion mplmnte()n n.成就；贯彻；安装启用dot-com 网络公司（仅在互联网上开展业务）collapse klaps n.垮台；（身体的）衰弱competitive kmpttv adj.竞争的，比赛的；（价格等）有竞争力的；（人）好竞争的；Phrases and Expressionsbe defined as 被称为lay down 规定be regarded as 被视为New Words and ExpressionsDetailed Studies of the Textapplication:n.a.应用，运用（to sth.）；e.g.A new inventio
