1、Unit 9Financial Advisor8/9/20221商务英语综合教程（四）谭万文编著 PPT制作：Tan WanwenUnit 92022-8-9商务英语综合教程（四）谭万文编著 PPT制作：Tan Wanwen2ContentsLead-in ActivitiesIntensive ReadingExercises GrammarSupplementary ReadingBusiness TermsLead-in Activities（听力）:原文Task 1Task 28/9/2022商务英语综合教程（四）谭万文编著 PPT制作：Tan Wanwen3（听力）原文-1 In r
2、ecent times there has been much(1)_ and debate about the(2)_ of financial advisors by s t a t e a n d (3)_ _ _ _ _ _ _ _ _ _ _ governments.But you should be on the(4)_ side as there still has not been a(5)_ to the issue.Because of this,the key to choosing the(6)_ financial8/9/2022商务英语综合教程（四）谭万文编著 PP
3、T制作：Tan Wanwen4（听力）原文-2 advisor for you is to do your homework.If you plan(7)_ letting an advisor handle your(8)_ make sure it is someone you can trust and who has a(9)_ track record with other investors.Many people find financial advisors by word of(10)_ using friends商务英语综合教程（四）谭万文编著 PPT制作：Tan Wanw
4、en5（听力）原文-3 and family for information on how their advisor has treated them.This can be a good way to look for one but you still m u s t d o y o u r h o m e w o r k in(11)_ the right financial advisor.Anyone can call themselves a financial advisor,even someone with little or no(12)_ training at all
5、.Even financial advisors that are 8/9/2022商务英语综合教程（四）谭万文编著 PPT制作：Tan Wanwen6（听力）原文-4(13)_by a state or federal government may only be licensed to do specific things like(14)_ and sell insurance policies.So be sure to find the financial advisor who will be suited to the type of financial activity you
6、 will be(15)_ in.Lead-in Activities（听力）:商务英语综合教程（四）谭万文编著 PPT制作：Tan Wanwen7Task 1 Blank-filling(Keys)8/9/2022商务英语综合教程（四）谭万文编著 PPT制作：Tan Wanwen81.controversy2.regulation3.federal4.cautious5.resolution6.correct7.on8.investments9.proven10.mouth11.picking12.specialized13.licensed14.recommend15.engagingTa
7、sk 2 True or False-1 1.A C L U m u s t a l s o m e e t experience requirements and pass an exam on designated subjects.(T)8/9/2022商务英语综合教程（四）谭万文编著 PPT制作：Tan Wanwen9Task 2 True or False-2 2.Certified Financial Planners have also sworn to abide by the specified codes of ethics.(T)8/9/2022商务英语综合教程（四）谭万
8、文编著 PPT制作：Tan Wanwen10Task 2 True or False-3 3.In order to become a ChFC there are experience requirements and an e x a m m u s t b e p a s s e d o n designated subjects.(T)8/9/2022商务英语综合教程（四）谭万文编著 PPT制作：Tan Wanwen11Task 2 True or False-4 4.A CFA does not have to possess any specialized financial tr
9、aining but they often do.(F)8/9/2022商务英语综合教程（四）谭万文编著 PPT制作：Tan Wanwen12Task 2 True or False-5 5.RIA is awarded to financial analysts with experience who have passed exams in the subjects of economics,portfolio management,security analysis,financial accounting,and standards of conduct.(F)Unit 98/9/20
10、22商务英语综合教程（四）谭万文编著 PPT制作：Tan Wanwen13Intensive ReadingPre-reading QuestionsDetailed Study of the Text8/9/2022商务英语综合教程（四）谭万文编著 PPT制作：Tan Wanwen14Pre-reading Questions(1)How much do you know about financial management?(2)Do you have experience of buying financial products?What do you think should be s
11、eriously considered before buying financial products?(3)What do you think are the benefits of hiring a financial advisor for an investor?商务英语综合教程（四）谭万文编著 PPT制作：Tan Wanwen15Detailed Study of the TextParagraph 1Paragraph 3Paragraph 4Paragraph 7Paragraph 9Paragraph11Paragraph 13 Paragraph 16Paragraph 1
12、8Paragraph 208/9/2022商务英语综合教程（四）谭万文编著 PPT制作：Tan Wanwen16Paragraph 1 Hiring a Financial Advisor If you are one of the many self directed investors who get that sinking feeling when your brokerage statement comes in the mail,it might be time to consider hiring a financial advisor.It has been years sin
13、ce the“”bubble burst,8/9/2022商务英语综合教程（四）谭万文编著 PPT制作：Tan Wanwen17Paragraph 1(Continued-1)the housing market imploded and the global recession started.While the markets have been able to come back and hit multi-year highs,the economy continues to struggle and experts remain divided on whether or not t
14、he recession ended.So whats next?For most people,the facts leave them in a constant商务英语综合教程（四）谭万文编著 PPT制作：Tan Wanwen18Paragraph 1(Continued-2)state of confusions and worse,many people find themselves second guessing some of the investment decisions theyve made or are about to make.The worst situatio
15、ns many people find themselves in are a state of“decision making paralysis”and do商务英语综合教程（四）谭万文编著 PPT制作：Tan Wanwen19Paragraph 1(Continued-3)nothing for fear of making the wrong decision.This path will almost always lead to guaranteed failure.So,what can a financial advisor do for you?Detailed Study
16、of the Text商务英语综合教程（四）谭万文编著 PPT制作：Tan Wanwen20Paragraph 2 Benefits of Hiring a Financial Advisor First,the financial advisor will get a copy of your statement and even if you wont look at it,they will.A good financial advisor will be proactive and reach out to you with good or bad news,strategies an
17、d ideas.8/9/2022商务英语综合教程（四）谭万文编著 PPT制作：Tan Wanwen21Paragraph 2(Continued)This work behind the scenes is part of the many reasons why financial advisors cost money and a good one should be considered an investment rather than an expense.They are often the difference between your financial success and
18、 failure.Investing is not a get rich scheme and it takes time,patience and dedication to be successful.Detailed Study of the Text商务英语综合教程（四）谭万文编著 PPT制作：Tan Wanwen22Paragraph 3 Second,one of the roles a financial advisor assumes is to reduce your financial stress and make the load lighter.They will h
19、elp you simplify your financial options and sharpen the focus on your short and long term goals.They are there to help you avoid making costly mistakes8/9/2022商务英语综合教程（四）谭万文编著 PPT制作：Tan Wanwen23Paragraph 3(Continued)by challenging your thinking and holding you accountable.The advisor should make you
20、 smarter and help you focus on the facts rather than the sales pitch.Detailed Study of the Text商务英语综合教程（四）谭万文编著 PPT制作：Tan Wanwen24Paragraph 4 Third,a good financial advisor will provide you with expertise and knowledge you may not have.Gamma,Beta,Standard Deviations,risk weighting and P/E ratios are
21、 all concepts that many people havent looked at since the SATs.However,an advisor will take the time to sit8/9/2022商务英语综合教程（四）谭万文编著 PPT制作：Tan Wanwen25Paragraph 4(Continued)down with you and explain what they mean to you and how they may impact your investment portfolios.These types of discussions wi
22、th advisors help people avoid taking unnecessary risk and focus on their long term goals.Detailed Study of the Text商务英语综合教程（四）谭万文编著 PPT制作：Tan Wanwen26Paragraph 5 Additionally,an advisor will work with both your estate planning attorney and CPA to help reduce taxes,avoid taking unnecessary risks and
23、protect the things youve worked so hard to accumulate.There is a synergy between these professions and each have an8/9/2022商务英语综合教程（四）谭万文编著 PPT制作：Tan Wanwen27Paragraph 5(Continued)impact on your overall financial health and future legacy.By hiring a financial advisor,you will be hiring a personal ad
24、vocate focused on pursuing your best interests.Afterwards you can focus on the rest of your life and make it more enjoyable.Detailed Study of the Text商务英语综合教程（四）谭万文编著 PPT制作：Tan Wanwen28Paragraph 6 Common Mistakes in Picking a Financial Advisor Hiring anybody to do anything is always tricky because y
25、ou find yourself having to predict the future and how that person will perform in it.In addition,theres always a judgment call that has to be made8/9/2022商务英语综合教程（四）谭万文编著 PPT制作：Tan Wanwen29Paragraph 6(Continued-1)while evaluating the integrity and honesty of the person you hire.But selecting a finan
26、cial advisor is even trickier because the stakes are much higher.For example,if you h i r e a p l u m b e r a n d h e doesnt work out,you pay him the agreed amount and move on with商务英语综合教程（四）谭万文编著 PPT制作：Tan Wanwen30Paragraph 6(Continued-2)your life.But if you hire a financial advisor and he doesnt w
27、ork out,then not only do you have to pay the agreed fee but you also have to deal with the fact that your life savings or retirement fund may have been jeopardized.Therefore,selecting the best possible financial商务英语综合教程（四）谭万文编著 PPT制作：Tan Wanwen31Paragraph 6(Continued-3)advisor is much more critical
28、because you are giving that person access to your finances.Detailed Study of the Text商务英语综合教程（四）谭万文编著 PPT制作：Tan Wanwen32Paragraph 7 However,many people further reduce their odds of finding a competent financial advisor by not gathering enough information and by making the following common mistakes.D
29、etailed Study of the Text8/9/2022商务英语综合教程（四）谭万文编著 PPT制作：Tan Wanwen33Paragraph 8 Cutting corners and not putting enough effort into the process People tend to take the process too lightly.There are a number of steps in this process(e.g.identifying your needs,researching different advisors,checking re
30、ferences etc.)and each one of them is time商务英语综合教程（四）谭万文编著 PPT制作：Tan Wanwen34Paragraph 8(Continued)consuming.But in the long run,its time well spent not only because finding the right person can help you achieve your goals but also because finding the wrong person can cost you a lot of money.Detaile
31、d Study of the Text商务英语综合教程（四）谭万文编著 PPT制作：Tan Wanwen35Paragraph 9 R e l y i n g s o l e l y o n recommendations from friends and family to make a decision Everybodys financial situation is unique,so an advisor who worked well for somebody might not work well for you.Detailed Study of the Text8/9/202
32、2商务英语综合教程（四）谭万文编著 PPT制作：Tan Wanwen36Paragraph 10 Not understanding what kind of advisor you are looking for There are numerous types of financial advisors out there(e.g.brokers,fee-only planners,fee-based planners,comprehensive planners,tax advisors,estate 8/9/2022商务英语综合教程（四）谭万文编著 PPT制作：Tan Wanwen37
33、Paragraph 10(Continued)planners etc.)and people tend to assume they are all basically the same.That is not the case.If you just want tax advice,dont go to a broker just because he calls himself a financial advisor.Detailed Study of the Text商务英语综合教程（四）谭万文编著 PPT制作：Tan Wanwen38Paragraph 11 Confusing sa
34、lesmen with financial advisors Salesmen are typically individuals who work for brokerage houses.Often their primary job is to sell stock.They tend to call themselves financial advisors but they are not usually registered as investment8/9/2022商务英语综合教程（四）谭万文编著 PPT制作：Tan Wanwen39 Paragraph 11(Continued
35、)advisors,which means they do not have a fiduciary duty(that is,a legal obligation)to do whats absolutely best for you.Detailed Study of the Text8/9/2022商务英语综合教程（四）谭万文编著 PPT制作：Tan Wanwen40Paragraph 12 N o t u n d e r s t a n d i n g w h a t fee structure you will be paying For example,paying a finan
36、cial advisor a commission every time you purchase or sell a stock is not the same as paying an advisor a fee b a s e d o n a s s e t s u n d e r management.In the former,the商务英语综合教程（四）谭万文编著 PPT制作：Tan Wanwen41 Paragraph 12(Continued)advisor makes money no matter whether your investment goes up or dow
37、n but in the latter,the advisor makes a lot more money when your investment goes up.Therefore,the advisors interests are more aligned with yours.Detailed Study of the Text商务英语综合教程（四）谭万文编著 PPT制作：Tan Wanwen42Paragraph 13 Not researching an advisors background to check past disciplinary actions;Not spe
38、nding enough time judging core competence An advisor can charge the r i g h t f e e s a n d h a v e t h e correct licenses but if he is not good8/9/2022商务英语综合教程（四）谭万文编著 PPT制作：Tan Wanwen43 Paragraph 13(Continued)at his job,there is no point in hiring him.Therefore,people should take the time to gauge
39、 whether the advisor knows what he is doing and has a sufficient level of expertise.One way of judging this is looking at the past performance of the advisor,especially in bear markets(everybody can make money in bull markets).Detailed Study of the Text商务英语综合教程（四）谭万文编著 PPT制作：Tan Wanwen44Paragraph 14
40、 N o t e v a l u a t i n g i n v e s t m e n t philosophies and risk tendencies of an advisor People need to make sure that there is a good fit between their and the advisors investment style and tolerance for risk;otherwise,the relationship can turn out to be frustrating(and expensive).Detailed Stu
41、dy of the Text8/9/2022商务英语综合教程（四）谭万文编著 PPT制作：Tan Wanwen45Paragraph 15 Putting too much emphasis on an advisors personality Dont hire an advisor just because he is personable.Some financial advisors are especially good at coming across as friendly because that is part of the sales process,but thats n
42、ot the most important consideration.Detailed Study of the Text8/9/2022商务英语综合教程（四）谭万文编著 PPT制作：Tan Wanwen46Paragraph 16 How to Find the Right Financial Advisor Financial advisors are everywhere!They are on television,advertised on the radio and in magazines.They even knock on your door with pamphlets
43、about how great they are while trying to get an appointment8/9/2022商务英语综合教程（四）谭万文编著 PPT制作：Tan Wanwen47Paragraph 16(Continued-1)with you.They will hand you a business card with enough acronyms after their name to make a military acronym generator jealous.Financial advisors are even in the bank branch
44、 of your local supermarket between the latest and greatest display of chips and the商务英语综合教程（四）谭万文编著 PPT制作：Tan Wanwen48Paragraph 16(Continued-2)dollar discount aisle.The point is you dont have to go very far to find people who would like to manage your money.But the real question is how to find one t
45、hat is right for you?Do you ask the richest person you know for the number of his broker?Do you ask your brother-in-law,the商务英语综合教程（四）谭万文编著 PPT制作：Tan Wanwen49Paragraph 16(Continued-3)lawyer?Do you ask your CPA,your insurance agent,or your banker?The short answer is,yes to all!Detailed Study of the T
46、ext商务英语综合教程（四）谭万文编著 PPT制作：Tan Wanwen50Paragraph 17 Finding the right financial advisor is more like putting together a 5,000 piece puzzle than fitting a glass slipper.Take the time to roll up your sleeves and get on paper a realistic view of where you are now and a list of milestones you would like
47、to achieve over your lifetime.The8/9/2022商务英语综合教程（四）谭万文编著 PPT制作：Tan Wanwen51Paragraph 17(Continued-1)purpose of this exercise is to develop the framework of needs and wants.It helps narrow what type of financial advisor you need as well as shape the interview questions.The important thing to remembe
48、r is it is not what they are called but what they do with your商务英语综合教程（四）谭万文编著 PPT制作：Tan Wanwen52Paragraph 17(Continued-2)money.Interview a minimum of three potential advisors and always ask for a referral.Any advisor who is not willing to provide a referral isnt worth your time.If you have worked w
49、ith a financial advisor in the past,take some time to reflect and determine the strengths and商务英语综合教程（四）谭万文编著 PPT制作：Tan Wanwen53Paragraph 17(Continued-3)weaknesses of the former advisor.What did they do well?What would you have liked to have seen more of?And what didnt they do well?This type of prep
50、aration will help you quickly gauge advisors that may be difficult to work with or do not meet your needs.It is also a商务英语综合教程（四）谭万文编著 PPT制作：Tan Wanwen54Paragraph 17(Continued-4)signal to the potential investment advisor that you are serious about your financial future.Detailed Study of the Text商务英语
