1、M4U1 Reading1.Learn two main types of advertisements and their similarities and differences.2.Form proper attitudes to advertisements.3.To master the reading strategy for expository writing.Learning Aims1.Just do it.2.Ask for more.What do these slogans advertise for?3.The taste is great.4.Anything i
2、s possible.5.Obey your thirst！What do these ads have in common?They are all Commercial Ads.Enjoy some other picturesWhat similarities do these ads have?They are all PSAs(Public service ads).Fast-reading1 What do ads encourage people to do?2 What does PSA stand for?3 What are PSAs meant to do?To buy
3、a product or service or believe in an idea.Public service advertisement.To educate people about health,safety orany other problem which affects public welfare.1.The taste is great.2.Knowledge changes life.3.Enjoy your music,enjoy your Sony!4.Yes to life,no to drugs.5.Good to the last drop.Which do t
4、hey belong to,CAs or PSAs?CAPSACACAPSAListening Listen to the vedio and finish some exercises.Reading.mp3Para 1Para 2Para 3Para 4Para 5What is an ad?Public service adsUntrue claims about productsBrief introduction of adsThe advice on ads Match the main idea with each paragraph.1 Advertisements are f
5、ound in many places.2 PSAs are only found in newspapers.3 All advertisements tell the complete truth.4 PSAs and commercial ads use some of the same methods.5 Commercial ads can give us valuable information about how to live our lives.6 An ad warning people against smoking is an example of a PSA.not
6、onlyNot allPSAsT or F QuestionsDetailed reading A.Read the first two paragraphs quickly and answer the questions 1.What do advertisements encourage people to do?2.Where are ads most commonly found?3.What are the two main types of ads?To buy a product or service or believe in an idea.Commercial ads a
7、nd PSAs.Newspapers,magazines,the Internet,radio,and television.B.Read paragraph 3-5 carefully and answer the questions below1.What is the aim of the PSAs?2.When did China begin a nationwide public service advertising campaign?3.Why should we follow the advice in PSAs?To teach us and help us lead bet
8、ter lives.In 1996.They are helpful and we can learn a lot.Reading strategy:reading expository writing（说明文）（说明文）introduction of subjectsupporting detailsconclusiona subject Introduction of subject（para1).Supporting details(para2-4)What is an ad?Include 3._ ads and PSAs.Use words and 4._ to 5_ people
9、to buy a product or 6._or believe in an idea.Does an ad tell the complete truth?May not tell you the complete truthTry not to 7 _ for the trickWhat is a PSA?Mean to teach usHelp us 8._ better lives 9._ （para5).we must all use our 10 and not be a slave to them!Title 1._ Ads are an 2._ part of our liv
10、es.picturespersuadecommercialfall leadimportantAdvertisementsserviceConclusionConsolidation IntelligenceDebateDoes advertising play a positive or negative role in our daily life?List your reasons and find supporting examples for your opinion.AdvantagesDisadvantages Provide information about latest p
11、roducts.Mislead customers or cheat them of money.Take too much time or space on TV or newspapers.Increase sales by repeated advertising.Make the public aware of social problems.Make teenagers want things that cost much.What have we learned today?1.Weve learned how to read expository writing.2.Weve learned something about two kinds of ads,commercial ads and PSAs.3.Weve known the advantages and disadvantages of ads now.HomeworkWrite a passage to describe one PSA which impresses you most and make comments on it,using the structure(subject,supporting details,conclusion).
