1、Unit1 Extended reading,Project,Assessment&Further study 课时过关基础小测重点单词重点单词必记写作词汇必记写作词汇1.n.途径,渠道;电视台;频道;方法;水渠 2.adj.高峰时期的,最高度的 n.顶峰,高峰;山峰;尖端vi.达到高峰,达到最高值3.vt.使增长,使兴旺n.增长,提高;帮助,激励 4.vt.买,购买n.购买,采购;购买的东西,购买项目 5.vt.赞助;主办;为慈善活动捐款;资助n.赞助商;为慈善活动捐款的人 6.n.折扣vt.打折出售 channelpeakboostpurchasesponsordiscount识记阅读词汇
2、识记阅读词汇1.psychology n.2.teapot n.3.placement n.4.rating n.5.tailor vt.n.心理,心理特征;心理学茶壶放置;安置收视率;等级,级别专门制作,定做裁缝6.housing n.7.estate n.8.slogan n.9.brand n.10.ambassador n.住房,住宅住宅区;(通常指农村的)大片私有土地;个人财产,(尤指)遗产标语,口号品牌;类型;烙印 大使,代表串记拓展词汇串记拓展词汇1.advertising n.广告活动,广告业 n.广告,启事;广告活动,广告宣传 vi.&vt.做广告,登广告;公布,征聘;展现,
3、宣传 n.广告商 2.persuasion n.说服,劝说;信仰 adj.有说服力的 vt.说服;使信服 3.memorable adj.难忘的,值得纪念的 n.记忆力;记忆,回忆 v.记住,熟记 adj.纪念的n.纪念牌;纪念品 advertisementadvertiseadvertiserpersuasivepersuadememorymemorizememorial4.absorb vt.理解,掌握;吸收;吸引全部注意力 adj.被吸收的;一心一意的 n.吸收,专注 5.amuse vt.(提供)消遣;逗笑 n.娱乐,消遣 adj.有趣的 adv.愉快地,好玩地,开心地 adj.有趣的
4、,引人发笑的 absorbedabsorptionamusementamusedamusedlyamusing重点短语重点短语1.参考,查阅,指的是 2.换句话说3.手拉手;联合4.除之外5.对有吸引力;呼吁6.被传达,被理解,把讲清楚7.(使)增添乐趣;使更艳丽8.住宅区,住宅群refer toin other wordshand in handin addition toappeal toget acrossbrighten uphousing estate课文语篇填空Advertisements,which often use words and pictures to persuade
5、 people 1._(buy)a product or service,can be found 2._ we go.A 3._(success)advertisement will not only make people aware of a product or service,but also create a desire to buy,behind 4._ advertisers have developed ways of persuading people into purchasing their products or services.One of the most c
6、ommon techniques is to create memorable 5._(slogan),to buywhereversuccessfulwhichsloganssome of which appeal to our emotions.Another technique employed by advertisers is to link their company or product to 6._ brand ambassador.In addition,some advertisements are not so obvious,in which product 7._(p
7、lace)is typically used.We take in these marketing messages 8._(appear)in films with huge box-office success and TV shows with high ratings without thinking about them too much.Now,9._ the more digital and more personalized advertising,we are very likely to receive special discounts and promotions ta
8、rgeted 10._(specifical)at us.aplacementappearingwithspecifically.单词拼写1.It is a pity that he doesnt have enough money to(资助)the project.2.I suggest you apply for membership.Members can get a 15%(折扣).3.The money is to help create jobs and(使增长)the economy.sponsordiscountboost4.I told you not to(购买)that
9、 car,and now look and see what has happened.5.The newsletter is a useful(途径,渠道)of communication between teacher and students.6.CBSs(收视率)again showed huge improvement over the previous year.purchasechannelratings.用所给词的适当形式填空1.The function of an (advertise)is that it can persuade customers to buy the
10、kinds of goods.2.It didnt take much(persuade)to get her to tell us where he was.3.Brand folded it in his handkerchief and(placement)it in the inside pocket of his jacket.4.He had a long(memorable)for people who had disappointed him.advertisementpersuasionplacedmemory5.The building is open to the pub
11、lic and(housing)a museum of motorcycles and cars.6.I didnt find the joke at all(amuse).7.His work suffered because of his total(absorb)in sport.8.Victory in the last game gave them a (psychology)advantage over their opponents(对手).housesamusingabsorptionpsychological.完成句子1.步行和骑自行车就算,校内体育活动也算。(so+助动词+
12、主语)Walking and riding your bike count,_ _ _ _ _.2.我任何时候在公园里看到这位老人,他都在专注地读报。(any time引导时间状语从句)_ _ _ _ _ _ _in the park,he is absorbed in reading newspapers.3.可重复使用的袋子越结实,它的使用寿命就越长,塑料袋的使用量减少的也就越多。(the+比较级.,the+比较级.)_ _a reusable bag is,_ _its life and _ _plastic-bag use it cancels out.and so do school sportsAny time I see the old manThe strongerthe longerthe more
