1、UNIT 9UNIT 92021.112021.11Business English:A Reading CourseBACKGROUND INFORMATIONI.Fireside Chat:炉边谈话II.Story-telling types for leaders1.Who am I?2.Who are we?3.Where are we going?III.作为企业领导人：1.提高管理能力；2.学会讲故事。WARM-UP WARM-UP QUESTIONSQUESTIONS1.During difficult times,a leader is supposed to 1.During
2、 difficult times,a leader is supposed to encourage his or her people to pull through.encourage his or her people to pull through.This requires one to have some charisma.This requires one to have some charisma.What can be What can be the effective methods which can the effective methods which can cal
3、l forth peoplecall forth peoples spontaneous enthusiasm s spontaneous enthusiasm and co-operationand co-operation2.Why can storytelling be used as an effective 2.Why can storytelling be used as an effective method to strengthen organizational bonds in method to strengthen organizational bonds in a c
4、orporation?a corporation?Business English:A Reading CourseREADING SKILLS:READING SKILLS:INTRODUCE THE BASIC INFORMATION ABOUT BUSINESS ENGLISH READING Question:Question:How can we guess word meaning according How can we guess word meaning according to the context?to the context?Definition;Synonym;An
5、tonym;Example;Causal Definition;Synonym;Antonym;Example;Causal relationship;Experience or common sense.relationship;Experience or common sense.Business English:A Reading CourseREADING SKILLS:READING SKILLS:INTRODUCE THE BASIC INFORMATION ABOUT BUSINESS ENGLISH READING 1.Definition 1.Definition 定义定义c
6、lues:“clues:“*is/are is/are*.e.g.e.g.A carrel is a small table with“wallsA carrel is a small table with“walls around around three sides.three sides.The word“diminishThe word“diminish means decrease.means decrease.2.Synonym clues:2.Synonym clues:同义词同义词3.Antonym clues:3.Antonym clues:反义词反义词Business En
7、glish:A Reading CourseREADING SKILLS:READING SKILLS:INTRODUCE THE BASIC INFORMATION ABOUT BUSINESS ENGLISH READING 4.Example4.Example举例举例clues:clues:5.Causal relationship5.Causal relationship因果关系因果关系clues:clues:6.Experience or common sense6.Experience or common sense经历或常识经历或常识clues:clues:7.Explanati
8、on after punctuation markscomma(,),7.Explanation after punctuation markscomma(,),dash(),within parentheses()dash(),within parentheses()：标点符号：标点符号8.Semantic relationships:8.Semantic relationships:语义关系语义关系 7-8 7-8见见 泛读教程泛读教程1-21-2之阅读技巧之阅读技巧.doc.docBusiness English:A Reading CourseQuestions:Questions:1
9、.What made the first Fireside Chat a hit?1.What made the first Fireside Chat a hit?2.Which point was emphasized both in 2.Which point was emphasized both in RooseveltRoosevelts inaugural address and his first s inaugural address and his first Fireside Chat?Fireside Chat?3.For what did Jim Farley,a t
10、op political 3.For what did Jim Farley,a top political advisor,think that the first Fireside Chat advisor,think that the first Fireside Chat may have been the greatest speech by an may have been the greatest speech by an American president?American president?Business English:A Reading CourseTEXT ATE
11、XT A：VOICE OF COURAGEVOICE OF COURAGETEXT ATEXT A：VOICE OF COURAGEVOICE OF COURAGENotes on the Text:Notes on the Text:1.Fireside Chat:1.Fireside Chat:炉边谈话炉边谈话是美国总统罗斯福利用群众传播手段进展政治性是美国总统罗斯福利用群众传播手段进展政治性公关活动的事例之一。公关活动的事例之一。2020世纪世纪3030年代，美国经济年代，美国经济处于大萧条时期。罗斯福的前任总统胡佛，处于大萧条时期。罗斯福的前任总统胡佛，4 4年年任期内正碰上全球性经济
12、危机，美国经济在短短任期内正碰上全球性经济危机，美国经济在短短几个月内几乎崩溃，至几个月内几乎崩溃，至19321932年冬天，全国至少有年冬天，全国至少有13001300万人失业，万人失业，34003400万人没有任何收入。人们依万人没有任何收入。人们依靠私人施舍、市和州政府少得可怜的公共救济，靠私人施舍、市和州政府少得可怜的公共救济，以及自己微缺乏道的积蓄度日。为了求得美国人以及自己微缺乏道的积蓄度日。为了求得美国人民对政府的支持，缓解萧条，美国总统富兰克民对政府的支持，缓解萧条，美国总统富兰克林林 罗斯福利用炉边谈话节目通过收音机向美国人罗斯福利用炉边谈话节目通过收音机向美国人民进展宣传。
13、他的谈话不仅鼓舞了美国人民，坚民进展宣传。他的谈话不仅鼓舞了美国人民，坚决了人民的信心，而且也宣传了他的货币及社会决了人民的信心，而且也宣传了他的货币及社会改革的根本主张，从而赢得了人们的理解和尊敬。改革的根本主张，从而赢得了人们的理解和尊敬。对美国政府度过困难，缓和危机起到了较大作用。对美国政府度过困难，缓和危机起到了较大作用。Business English:A Reading CourseTEXT ATEXT A：VOICE OF COURAGEVOICE OF COURAGENotes on the Text:Notes on the Text:1.Fireside Chat:1.Fi
14、reside Chat:炉边谈话炉边谈话著名的著名的“炉边谈话至少进展了二十一次。炉边谈话至少进展了二十一次。19331933年年3 3月月1212日，拯救金融：第一次日，拯救金融：第一次“炉边炉边谈话罗斯福新政的开场。谈话罗斯福新政的开场。19331933年年5 5月月7 7日，复兴工业：第二次日，复兴工业：第二次“炉边谈炉边谈话。话。19331933年年7 7月月2424日，为了彻底解决童工和劳日，为了彻底解决童工和劳动时间问题，罗斯福发布了第三次动时间问题，罗斯福发布了第三次“炉边谈炉边谈话。话。19331933年年1010月月2222日晚，罗斯福向全国做了第日晚，罗斯福向全国做了第四次
15、四次“炉边谈话，他回忆了炉边谈话，他回忆了3 3月份以来月份以来“足足以自豪的事实和行动，并高度概括了以自豪的事实和行动，并高度概括了“第第一次新政所致力于实现的目标。一次新政所致力于实现的目标。Business English:A Reading CourseTEXT ATEXT A：VOICE OF COURAGEVOICE OF COURAGENotes on the Text:Notes on the Text:2.basso profundo:(2.basso profundo:(意大利语意大利语)深沉男低音歌手深沉男低音歌手3.FDR walked people through t
16、he basics of 3.FDR walked people through the basics of banking without being patronizing.banking without being patronizing.罗斯福耐心细致地给人们讲解了银行业的根本罗斯福耐心细致地给人们讲解了银行业的根本原理，丝毫没有居高临下的口吻。原理，丝毫没有居高临下的口吻。walk:walk:原意是原意是“陪同走路或步行护送，这里用陪同走路或步行护送，这里用来比喻耐心细致。来比喻耐心细致。Business English:A Reading CourseTEXT ATEXT A：VO
17、ICE OF COURAGEVOICE OF COURAGENotes on the Text:Notes on the Text:4.In the middle of the speech,Roosevelt said 4.In the middle of the speech,Roosevelt said simply,“I can assure you that it is safer to keep simply,“I can assure you that it is safer to keep your money in a reopened bank than under the
18、 your money in a reopened bank than under the mattress.mattress.在演讲的中段，罗斯福简单地说：在演讲的中段，罗斯福简单地说：“我向你们保证，我向你们保证，把钱存在重开的银行里比你们把钱藏在床垫底下更把钱存在重开的银行里比你们把钱藏在床垫底下更平安。平安。Business English:A Reading CourseTEXT ATEXT A：VOICE OF COURAGEVOICE OF COURAGENotes on the Text:Notes on the Text:5.Preparations for a bill t
19、o spend the end of 5.Preparations for a bill to spend the end of Prohibition began that night.Prohibition began that night.当天晚上，罗斯福又开场准备议案以加速完毕禁酒当天晚上，罗斯福又开场准备议案以加速完毕禁酒令。令。ProhibitionProhibition：用作大写时，意思是：用作大写时，意思是：“禁酒，指禁酒，指美国美国19201920年至年至19331933年期间的禁酒。年期间的禁酒。Business English:A Reading CourseTEXT B
20、TEXT B：TELL STORIES TO STRENGTHEN TELL STORIES TO STRENGTHEN ORGANIZATIONAL BONDSORGANIZATIONAL BONDSNotes on the Text:Notes on the Text:1.Tell Stories to Strengthen Organizational 1.Tell Stories to Strengthen Organizational BondsBonds用讲故事的方法来增加组织的凝聚力用讲故事的方法来增加组织的凝聚力。这里这里storystory是指对于一场事件或一系列事件是指对于
21、一场事件或一系列事件的描述和复述，可能为真实的，也可能是虚的描述和复述，可能为真实的，也可能是虚构的。构的。Business English:A Reading CourseTEXT BTEXT B：TELL STORIES TO STRENGTHEN TELL STORIES TO STRENGTHEN ORGANIZATIONAL BONDSORGANIZATIONAL BONDSNotes on the Text:Notes on the Text:2.In the world of corporations and nonprofit 2.In the world of corpora
22、tions and nonprofit organizations,however,this highly effective tool organizations,however,this highly effective tool has taken a backseat to the more efficient has taken a backseat to the more efficient electronic means if communication such as electronic means if communication such as email and te
23、leconferencing.email and teleconferencing.但是在公司和非营利组织领域，这种高效率的工具但是在公司和非营利组织领域，这种高效率的工具却让位给更高效的电子通讯方式，如电子邮件和电却让位给更高效的电子通讯方式，如电子邮件和电信会议。信会议。Business English:A Reading CourseTEXT BTEXT B：TELL STORIES TO STRENGTHEN TELL STORIES TO STRENGTHEN ORGANIZATIONAL BONDSORGANIZATIONAL BONDSNotes on the Text:Note
24、s on the Text:3.I often use the analogy of the space 3.I often use the analogy of the space shuttle commanders role vis-vis a shuttle commanders role vis-vis a variety of payload experts as opposed to variety of payload experts as opposed to the command and control leadership the command and control
25、 leadership model of a ships captain.model of a ships captain.我常常把面对各类酬载专家的航天飞机机长我常常把面对各类酬载专家的航天飞机机长的职责与一艘船的船长发号施令的领导模式的职责与一艘船的船长发号施令的领导模式进展类比。进展类比。Business English:A Reading CourseKEYS TO KEYS TO EXERCISESEXERCISESI.C B D B BI.C B D B BII.C C B A DII.C C B A DIII.III.1.1.去年开场，去年开场，50005000多家每况愈下的银行
26、发生了骇人多家每况愈下的银行发生了骇人的挤兑，已提空了乡村地区银行的资金，现正来的挤兑，已提空了乡村地区银行的资金，现正来势汹汹地威胁美国的城市地区。势汹汹地威胁美国的城市地区。2.2.罗斯福在楼上为他讲稿中的此举做最后的润色。罗斯福在楼上为他讲稿中的此举做最后的润色。3.3.相反，那些计算去银行取钱的人那么被温柔地扣相反，那些计算去银行取钱的人那么被温柔地扣上了不道德的头衔。上了不道德的头衔。Business English:A Reading CourseTEXTTEXT A ATEXT BTEXT BI.F T T T FI.F T T T FII.B A D C D II.B A D
27、C D III.III.1.1.最近在最近在?今日美国今日美国?上登载的一篇文章述说上登载的一篇文章述说了一个关于西南航空公司的有创新精神的机了一个关于西南航空公司的有创新精神的机械师的故事。他乐意做份外事来帮助别人，械师的故事。他乐意做份外事来帮助别人，显示了为顾客效劳的奉献精神。显示了为顾客效劳的奉献精神。2.2.尽管很容易看到成就，其他感人的故事也尽管很容易看到成就，其他感人的故事也可能来自幸运脱险，让人们明白风险也有回可能来自幸运脱险，让人们明白风险也有回报。报。3.3.当从中能学到经历教训时，甚至一次失败当从中能学到经历教训时，甚至一次失败的经历也可以是一个好故事。的经历也可以是一个
28、好故事。Business English:A Reading CourseKEYS TO KEYS TO EXERCISESEXERCISES1.1.Try to remember new words and expressions in Unit 9;2.2.Make a summary for Part IV Supplementary Reading with no more than 50 words;3.3.Finish Part V Test Yourself,five minutes for each passage.4.4.Preview new words and expressions in Unit 10.Business English:A Reading CourseAssignmentAssignment
