1、Do you know what the following advertisements are about?“Impossible is Nothing.”sports clothing of world famous brand Adidas that originated in GermanyPre-reading“Please drink Tsing Tao Beer.”beer of a famous Chinese brand originated in Qingdao,ShandongProvince“We take the worlds greatest pictures.”
2、camera of world famous Japanese brand Nikon“The best a man can get”razor of World Brand Gillette that originated in Boston“Understanding comes with Time”American Time Magazine advertisement about quitting smoking Where can you see and hear advertisements?in newspapersin the streetat the stationon bu
3、seson TVin magazineson the Internetover the radio,etc.Brainstorming n.()n.eg.She works in advertising.()3.v.eg.I must advertise for a new secretary.()4.Advertiser n.eg.For example,Amazon is one advertiser.()a)to make known to the public,e.g.in a newspaper or on TV.b)something used for advertising th
4、ingsC)the business of encouraging people to buy goods by means of adsd)the person who makes ads Vocabularybcad Read for main idea Task 1.Match the topics with each paragraph.42 315Read for details Task 2:Answer the following questions1.When doesnt the classic advertisement work?(in Para1and 2)2.Mode
5、rn techniques of design are not enough to be noticed in a modern city.Why?(in para.3)3.What ideas do the top advertisers of today use to make you notice their products?(in para.4)4.What has the government done during the last decade?(in para.5)Read for details Task 2:answer the following questions1.
6、When doesnt the classic advertisement work?(in Para1and 2)The classic advertisement doesnt work when there are products and services in direct competition with each other in the market place.Read for details Task 2:answer the following questions2.Modern techniques of design are not enough to be noti
7、ced in a modern city.Why?(in para.3)Because of the advertising boom,people are used to seeing high standards of visual design.Read for details Task 2:answer the following questions3.What ideas do the top advertisers of today use to make you notice their products?(in para.4)The top advertisers of tod
8、ay believe that using humour as well as new and unusual ideas to surprise people is important in modern advertisements.Read for details Task 2:answer the following questions4.What has the government done using advertisements during the last decade?(in para.5)Over the past decade,the goverment has wo
9、rked hard at using adveritsements to educate the public on fighting AIDS,saving water,helping the poor,giving up smoking,etc.Task 3:complete the table.The classic ad is likely to be just the name of a _ or a general _.Ads need to _ and _ the attention of the public.Some ads consist of _ or the _ of
10、experts,others try to _ ads that people simply enjoy looking pany locationattractholdwordscreatepicturesPeople are used to seeing high standards of _,so modern techniques of design is not enough to be _.Modern ads must _ the highest standards of design with ideas to make them more _.Some ads may use the concept of _ to sell the car.visual designcombineattractivefreedom noticed repeatingnotice their productshumournewunusual selling productsservicescontributionssociety Voice your opinionRole-play Homework
