1、Modules and variations New graphics guidelinesDesign proposalsRoland Berger Hamburg,November 20011Contents（目录）目录）PageA.Standard slides（标准幻灯）标准幻灯）3B.Lists(1)Factors,no specific number（性质）7C.Lists(2)Factors,specific number（量化）13D.Matrix Factors,comparisons（对比）24E.Process(1)Factors,steps（步序）35F.Process
2、(2)Factors,impact（冲突）49G.Process(3)Factors,interlinked（链接）67Annex:Nine key changes compared to the old standards732A.Standard slides标准画面标准画面3Methodological competenceKey projectsIndustry competenceProfessional experienceLanguagesEducationConsultant profile:first name,last namexxxx-xxxx xxxxxxxxxxxxx
3、xxxxxxxxxxxxxxPosition:xxxxxxxxxxxxxxxxxxxxxxxx German xxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx-xxxx xxxxxxxxxxxxxxxxxxxxxxxxxxxBorn:xxxx xxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx xxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx xxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxNationality:xxxxxxxxxxxxxxxxxxxxxUpdated:mm/year4O
4、rganizational chart5Organizational chart(including headcount).6B.Lists(1)Factors,no specific number7Lists horizontal(variations)水平（变形）水平（变形）Heading DetailsHeading DetailsHeading DetailsHeading DetailsHeading DetailsHeading DetailsHeading DetailsHeading DetailsHeading DetailsHeading DetailsHeading De
5、tailsHeading Details12348Lists vertical(variations)垂直（变形）垂直（变形）.12349Schedule（日程表）（日程表）123456789101112Month 1Month 2Month 3ActivitiesA.B.C.123456789101112Month 1Month 2Month 3ActivitiesA.B.C.1210Sets of guidelines（方针组合）（方针组合）2345Guidelines 1Guidelines 2Guidelines 3Guidelines 4Guidelines 5Comments 1C
6、omments 2Comments 3Comments 4Comments 511112C.Lists(2)Factors,specific number13Pyramid(3 or 4 levels)金字塔金字塔14Pyramid(5 levels/centered)金字塔金字塔153 factors(interwoven)三个要素三个要素.12316Common ground共同的要点共同的要点174 factors(1)4个因素个因素184 factors(2)四个因素四个因素194 factors(3)4个因素个因素1234Factor 1Factor 2Factor 3Factor
7、4204 factors(3a weighted)有偏重的四个因素有偏重的四个因素234Factor 1Factor 2Factor 3Factor 4214 factors(3b dynamic)动态的四个因素动态的四个因素1234Factor 1Factor 2Factor 3Factor 4Four dynamicfactors226 factors(variation)6个因素个因素23D.Matrix Factors,comparisons比较比较24Matrix/table 矩阵对比矩阵对比(Horizontal/vertical comparison of data variat
8、ions)123425Special types of matrix opportunities/threats（机会和威胁）（机会和威胁）Opportunities Threats Opportunities Threats Opportunities ThreatsOpportunitiesThreats 123426Special types of matrix pros and cons（正面和负面）（正面和负面）12327Special types of matrix controversy（对立、争论）（对立、争论）123428Special types of matrix con
9、flict/tension(1)（冲突）（冲突）29Special types of matrix conflict/tension(2)（冲突）（冲突）30Special types of matrix bottom up/top down(1)上升上升/下降下降BOTTOM UPTOP DOWN.31Special types of matrix bottom up/top down(2)（上升（上升/下降）下降）.BOTTOMUPTOPDOWN1232Special types of matrix equilibrium（平衡）（平衡）33Special types of matrix
10、imbalance（不平衡）（不平衡）34E.Process(1)Factors,steps（步序）（步序）35Processes（流程）（流程）12336Process/phases（流程（流程/阶段）阶段）12345Phase 1Phase 2Phase 3 Phase 1Phase 2Phase 3 Phase 1Phase 2Phase 3 123437Cycles(1)(color presentation)周期/循环38Cycles(2)周期/循环39Spirals(orthogonal)螺旋螺旋1240Hurdles障碍障碍41Resistance/obstacles抵抗抵抗/障
11、碍障碍125734642Filters过滤过滤12453643Change of mindset/direction变化方向变化方向123444Nodes/interfaces节点节点/界面界面14375689245Pressure压力压力1246Increase/decrease增增/减减1234567847Various types of brackets(to be used instead of block arrows)括号括号123456789101148F.Process 2 Factors,impact影响影响49Consequences(1)推断推断.50Consequenc
12、es(1a)推断推断.51Consequences(2)推断推断 52Consequences(3)推断推断.53Consequences(4)推断推断.1254Impact(3 factors)三个因素三个因素QUALITYTIMECOST55Impact(4 and 6 factors)4-6个因素个因素56Impact(4 factors)4个因素个因素Factor 3Factor 2Factor 4Factor 1Generic description of the 4 factors57Impact(5 factors)5个因素个因素Factor 3Factor 2Factor 4F
13、actor 5Generic description of the 5 factorsFactor 158Impact(6 factors)6个因素个因素Factor 2Generic description of the 6 factorsFactor 3Factor 1Factor 5Factor 4Factor 659Impact(7 factors)7个因素个因素Factor 3Generic description of the 7 factorsFactor 2Factor 6Factor 4Factor 5Factor 7Factor 160Impact(8 factors)8个
14、因素个因素Factor 3Generic description of the 8 factorsFactor 2Factor 6Factor 7Factor 4Factor 5Factor 1Factor 8616success factorsImpact and result(1)冲突与结果冲突与结果62Impact and result(2)冲突冲突/结果结果5success factors63Vision愿景愿景Vision64Action/reaction行动和反应行动和反应65Value chain价值链价值链CustomerSupplierDevelopmentProductio
15、nSalesDistributionCompany66G.Process 3 Factors,interlinked链接链接67Action/reaction(1)行动与反应行动与反应68Action/reaction(2)(transparent color presentation)行动与反应行动与反应69Interaction相互作用相互作用12370Jigsaw puzzle拼版拼版71Spiral连锁反应连锁反应72Annex:Nine key changes compared to the old standards标志标志73Do not use block arrowsUse
16、variations instead12341234BackupBACKUPStufe 1Stufe 2Stufe 3New Content design Key changes regarding lean,linear,literalDo not use shading or bordersInstead,use unframed colored shapes in shades of key blue,for emphasis onlyDo not use ovalsInstead,use AutoShapes with corners completely rounded offDo
17、not use stickers with linesInstead,use upper case stickers(13 point),(key blue shade 1),positioned in the header areaDo not put numbers in circlesInstead,put them in squares(key blue shade 1),white lettering,boldIf boxes are used,74There are obvious disadvantages to positioning text behind graphicsD
18、o not position text behind graphicsPosition text to the side of graphics insteadArrow function can be switched on and off/positioned to the side Text is easy to read if not positioned behind graphicsDo not use speech bubblesInstead,use AutoShapes/callouts/third row(you can use the arrow function!)Do
19、 not use big multicolored cartoons/Clip ArtInstead,use pictograms(if not available:convert Clip Art to linear monochrome versions)Do not use miniature charts as navigatorsInstead,use mathematical navigators(key blue shade 1),white lettering,bold,13 point 41234New Content design Key changes regarding lean,linear,literal75
