1、Project 1Developing an ad campaign 学习目标：学习目标：Can you understand the meaning of the following advertisements?Insecticide Natural Mp3 Sound for real Oldtimer 连锁高速公路饭馆 Eat as possible as you canCanal-sports All sports now on your phone Do you think these advertisements are creative?Do you think they ca
2、n attract the audiences attention?In your opinion,what do you think can attract the audiences attention in an ad?How do you build an ad campaign?P68 :new words determine target analysis personallyreact 吸引，引起兴趣，呼吁吸引，引起兴趣，呼吁 把把.表达清楚表达清楚 弄清楚，弄懂，计算出弄清楚，弄懂，计算出Main idea of each paragraphPara.1Para.2Para.3
3、Para.4the definition of an ad campaign/what an ad campaign meansthe target audience and how to determine the target audiencewhat the ad campaign sayshow to reach the target audienceWhat questions should we first consider when we build an ad campaign?1.Who is the audience for your ad campaign?2.What
4、do you want your ad campaign to say?3.How do you reach your audience?1.Campaign here means“竞赛竞赛，竞选，竞选”2.To figure out what you want to tell the audience and what you are trying to get them to do is important.3.The reason of knowing the target audience is to create the right message for the right peo
5、ple.4.You should appeal to the audience so that they will react in a cetrtain way.5.You dont need to condiger how you reach your audience at all.Careful reading T or FPara 4L4.It is important to figure out what you want to tell the audience and what you are trying to get them to do is important.信息源：
6、信息源：L1 Unlike a single advertisement,an ad campaign is a planned programme ofadvertisements using various kinds of ads to reach a certain mecial -often run for free.信息源：信息源：L12 It is important to know your audience so you can create the right message for the right people.F 信息源：信息源：L17 It is importan
7、t to always try to appeal to the audience in order to get them to react in a certain way.FTTTMain idea of each paragraphPara.1Para.2Para.3Para.4the reason why we have chosen anti-smoking as the subject.the target/aim and process of the campaign the medias of making the campaignThe slogan of anti-smo
8、king ad campaign1.Why is anti-smoking chosen as the subject of the ad campaign?Para 1Poisonous chemicals Lung cancer and heart disease Cost money and cause damage to the welfare Bad physical healthwebsiteSmoking causes premature ageing2.How can high-school teenagers be convinced not to start smoking
9、?Educate_Explain_Show_Bad physical effects of smoking and how smoking affects those people around them.all the adantages of not smlking.smoking is not cool and makes people smell terrible,bad breath,skin and fingernails.Para 2billboard advertising 广告牌；告示牌 busadvertising Newspaper advertising Activit
10、ies1.Put large posters 2.Website which provides students with information about smoking 3.Publish an article in the school magazine4.Organize an essay competitionposterwith logo and sloganwebsiteDo you need more proof?sloganIs smoking cool and enjoyable?Read Paragraph 4:Why do they choose this pictu
11、re as their logo?They want to shock people into realizing that many smokers die all too soon from illnesses and disease related to smoking.Say no to cigarettes!Language Focuses Useful words and expressions due to 因为，由于因为，由于 poisonous chemicals 有毒的化学物质有毒的化学物质result in lung cancer 导致肺癌导致肺癌 cause damag
12、e to 引起损害引起损害 discourage from 阻止某人某事阻止某人某事be concerned about 关心关心convince使确信，使信服使确信，使信服 give up 放弃放弃provide.with给给.提供提供.inform about告知某人某事告知某人某事 shock into 使某人震惊而做某事使某人震惊而做某事related to 与与.相关相关 urge 敦促，力劝敦促，力劝(一一)背诵佳句培养语感背诵佳句培养语感(教材原句教材原句)Before I consulted you,I had no comprehension that a company m
13、ight try to fool people into buying a product or service.在我请教你之前，我不理解为什么公司试图愚弄人们，让在我请教你之前，我不理解为什么公司试图愚弄人们，让他们购买一种产品或服务。他们购买一种产品或服务。(鲜活例句鲜活例句)Consult the timetable to see when the last train leaves.查一下时间表，看看末班火车什么时候开出。查一下时间表，看看末班火车什么时候开出。(二二)归纳拓展全析考点归纳拓展全析考点consult sb.about sth.向某人咨询某事向某人咨询某事consult
14、with sb.同某人商量同某人商量An increasing number of customers are consulting them about Social Security changes.越来越多的顾客向他们咨询有关社会保障制度的变化越来越多的顾客向他们咨询有关社会保障制度的变化。Ill consult my partners this agreement.我要同我的合伙人商量这一协议。我要同我的合伙人商量这一协议。withabout10You shouldnt have sold the car without_ me.Aoffering Bconsidering Crequ
15、iring Dconsulting 解析：解析：选选 。句意：你不应该不跟我商量就把。句意：你不应该不跟我商量就把车车 卖掉。卖掉。consult“商量；咨询商量；咨询”，符合题意。，符合题意。offer“提提 供供”；consider“考虑考虑”；require“要求要求”。D D(二二)明辨易混失误防范明辨易混失误防范比较比较deal with,do withdeal with该短语中的该短语中的deal为不及物动词，加上介词为不及物动词，加上介词with后才后才能接宾语，能接宾语，deal with在疑问句中常与在疑问句中常与how连用连用do with该短语中的该短语中的do为及物动词
16、，为及物动词，do with在疑问句中常在疑问句中常与与what连用，连用，该短语意为该短语意为“处理，处置；对待处理，处置；对待”用用deal with和和do with填空填空Can you tell me how to such problems?If you dont know what to it,I suggest you turn to Mr Li for advice.We have the company for more than ten years.deal withdo withdealt with The information I found has really
17、helped me educate others in the ways in which companies promote their products.我找到的信息以有助于公司推销产品的形式对我教育其他人我找到的信息以有助于公司推销产品的形式对我教育其他人大有帮助。大有帮助。句子结构分析：句子结构分析：5way(方式，方法方式，方法)后接定语从句时，引导词的使用有两种情况后接定语从句时，引导词的使用有两种情况：(1)如果引导词在如果引导词在从句中从句中作状语，可用作状语，可用that/in which/-引导，引导，(2)如果引导词作如果引导词作从句从句的主语或宾语，用的主语或宾语，用t
18、hat/which引导，引导引导，引导词作宾语时可省略。词作宾语时可省略。The way(that/in which/-)the teacher taught words to the children was not difficult to understand.(作状语作状语)The way(that/which/-)the teacher explained to the children was quite simple.(作宾语，引导词可以省作宾语，引导词可以省)we should solve the problem in a way that/which was peaceful
19、.（做主语，引导词不可省）现在分词或现在分词短语作定语修饰名词，从逻辑关系上讲现在分词或现在分词短语作定语修饰名词，从逻辑关系上讲，被修饰名词与该动词之间存在主动关系；从语法功能上讲，被修饰名词与该动词之间存在主动关系；从语法功能上讲，相当于一个定语从句。，相当于一个定语从句。There are many children on the playground.(play)操场上有很多孩子在玩。操场上有很多孩子在玩。Those of you to join us,please stay for a few minutes.(wish)你们中想参加我们活动的人请留一下。你们中想参加我们活动的人请留
20、一下。playing=who are playingwishing(who wish)This is a product_ to write.(use)This is a product_ me satisfied.used=which is usedmaking=which makes 他的衣服虽然很旧，但看上去干干净净的。他的衣服虽然很旧，但看上去干干净净的。,I wont go to the party.除非被邀请，否则我不会去参加聚会。除非被邀请，否则我不会去参加聚会。,I should like to have two copies of it.可能的话，我希望有两本。可能的话，我希望有两本。助记助记状语从句省略口诀：状语从句省略口诀：时、条、让、方、地；主语同，谓语时、条、让、方、地；主语同，谓语be；二者省去不可惜，从句主语是二者省去不可惜，从句主语是it，省去，省去its也可以。也可以。Unless(I am)invitedIf(it is)possibleSay no to cigarettes!Homework1.project1巩固提高巩固提高2.预习导学案预习导学案grammar 的自主学习的自主学习
