英语新人教版高中一轮复习课件选修九-Unit-5.ppt

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1、A.it is likely that adolescent boys are the target audience of computer games ads B.adolescent boys always buy more computer games than other people C.young boys like computer games only so they will just buy computer games D.only adolescent boys will buy computer games,for playing computer games is

2、 their favorite 1.The sentence“Adolescent boys are more likely to buy computer games than any other group”(Para.3,Page 42)implies _.A 推理判断题。不能选择阅读文章中直接出现的句子作为答案,答案必须是在原文基础上联系上下文,对句子内容进行推理判断。答案从第三段第二、三句推断得出。选项B内容绝对,且不是推断的内容,选项C、D 内容片面,表达有误。学生必须关注“only,always,never,nothing,none”等表达绝对的词。A.Whether the b

3、udget can be afforded.B.Which target audience the products are intended for.C.Which medium can best display the products.D.How to advertise the products with the right technique.2.Which of the following is NOT the factor in choosing the right medium?D 细节理解题。题目关键词 choosing the right medium,关注文章副标题Use

4、 a suitable media。选项A对应原文第六段第二、四句。选项 B、C对应原文第七段第一句。选项D只是重复题目意思,并没有提到为广告选择合适媒体需考虑的因素。A.conscience to be worthy citizens B.desire to save money C.curiosity to know more about the product D.focus on the rich and famous people 3.The advertisement on the right probably appeals to peoples _.B 推理判断题。题目关键词

5、appeal to,因此关注阅读文章副标题appeal to your target。结合原文第五段第一句和广告中的宣传“buy one get one free”(买一送一),符合商家通过价格优惠手段吸引消费者。4.Governments all over the world spend a large sum of money on such ads as road safety.The governments want to make use of advertisements function of _.A.informing B.educating C.Entertaining D.

6、persuading B 细节理解题。在原文第二段找到答案。5.The purpose of this text is to _.A.inform people of the functions of advertisements B.persuade people to buy the products advertised by some advertisements C.tell people how to make effective advertisements D.warn people not to be cheated by some dishonest advertiseme

7、nts C 推理判断题。解答文章目的(purpose)、主要内容(main idea)或作者态度(attitude)的题目,有共同突破口。学生可通过文体和作者态度排除部分答案。本文作者态度中立(objective),写作目的、主旨都不应有个人主观观点,因此可排除选项B和D。此外,要注意信息的全面,选项A内容不够全面。选项C内容全面,也呼应了文章题目。A.To make advertisements and earn a lot of money.B.To persuade people to buy a certain brand of rice.C.To persuade people be

8、have in the way advertisers want.D.To talk people into seeing a movie at their cinema.1.Advertisers go to a lot of trouble and expense to make adverts and so they want to make sure they achieve their purpose.(Para.1,Page 48)What does their purpose refer to?1.C 细节理解题。2.“This is why many countries hav

9、e a government organization which examines complaints about ads.”(Para.4 Page 49)The word“examine”is closest in meaning to _.A.Stop B.check C.receive D.make 2.B 词义猜测题。A.The famous people cannot be used in advertisements.B.Ads about alcoholic drinks or tobacco are forbidden all over the world.C.Ads t

10、hat are concerned about violence cannot be shown during television programs for children.D.With the laws and advertisers codes of conduct made,people will not be affected by false advertising.3.Which of the following statements is TRUE?3.C 推理判断题。A.we should blame the consumers themselves if they are

11、 cheated by dishonest advertisers B.consumers should be responsible to protect their rights and interests C.schools should educate students about the skills used in the advertisements D.consumers should turn a blind eye to the techniques used by the advertisements 4.It can be inferred from Paragraph

12、 5 that _.4.B 推理判断题。5.We may find this text in a(an)_.A.advertisement B.magazine C.travelling brochure D.encyclopedia 5.D 推理判断题。技巧点拨:中心句通常在段落首句,第3、4、5段中心句在第2句,均是提出问题或表明现状后用for this reason,this is why,this means 等句子引出该段真正主旨内容;此外,要理清文章的思路:第1段总起全文,第2、3、4、5段服务主题和第1段;还要把相同或相近的段落内容(第2、3段,有关制定相应制度,内容相近)简化和

13、整合。Reading 2 Keeping Advertisers Honest(Page 48)写作步骤:1.结构分析;2.提炼、改写中心句;3.整合和修饰 Stage 1:Structure analysis(步骤一:结构分析)Answer the following questions to better understand the structure.Fill in your answers accordingly in the blanks and finish the mind map of the text.(回答以下问题,理解文章结构。在图表相应处填上答案,完成文章思路图)回答

14、以下问题回答以下问题,理解文章结构。在图理解文章结构。在图表相应处填上答案,完成文章思路图。1.What is the title of the passage?2.Which paragraph serves as the introduction to the whole passage?3.How many subtitles are there in the passage?What are they?4.What is the relation between the title and subtitles?1.Title:Title:Keeping Advertisers Hone

15、st 2.Para.(introduction to the whole passage)Para.1(introduction to the whole passage)3._ subtitles (1)The law(2)Advertising organizations(3)Complaints organization (4)The consumer 4 Stage 2:Topic sentence and key words(步骤二:提炼、改写中心句或关键词)Figure out topic sentence for each paragraph,underline the key

16、words in each topic sentence and rewrite the key words in your own words if possible.(找出每段的中心句,并在中心句中划出关键词,尽量用自己的语言改写关键词)Paragraphs Topic sentences Rewrite the key words if possible 1 Fortunately,most countries have developed ways to control advertising and prevent false or unsuitable advertising.to

17、 keep advertisers honest(与题目与题目 呼应)Paragraphs Topic sentences Rewrite the key words if possible 2 One way to control advertising is to make laws that prevent advertisers doing the wrong thing.Make laws and certain rules Paragraphs Topic sentences Rewrite the key words if possible 3 For this reason,m

18、ost advertisers belong to advertising organizations that not only educate and support their members,but also make rules for everyone in the organization to follow.Make laws and certain rules Paragraphs Topic sentences Rewrite the key words if possible 4 This is why many countries have a government o

19、rganization which examines complaints about ads.(the government)is established to do sth.;be responsible to do sth.5 This means that the consumer is responsible for checking the product before buying.It is the consumers duty to do sth.;Customers shoulder the responsibility for sth.Stage 3:Combine an

20、d Polish(步骤三:整合和修饰)Combine the key words into a summary,using some adverbs,conjunctions,etc.(用副词、连词等整合,完成摘要写作)参考例文参考例文1:Many countries make laws and certain rules to keep advertisers honest.Besides,the government organization is established to examine complaints about ads and consumers responsibilit

21、y to check the products also makes sense.参考例文参考例文2:In order to keep advertisers honest,many countries make laws and certain rules.Furthermore,the government organization shoulders the responsibility to examine complaints.It is also the consumers duty to check the products themselves.写作内容请以约120词谈谈你的观

22、点,内容要点包括:1.商家诚信的广告宣传,能给他们自己以及消费者带来什么好处?2.应该采取什么措施监督商家,保证他们的广告信息是诚信可靠的?技巧点拨:技巧点拨:写作观点可取之于文,用之于文。学生可从课文中提炼、积累、改写观点,运用于相关话题的写作,使观点更有深度。此外,对于此外,对于“如何解决某社会问题如何解决某社会问题(如环境如环境问题、经济问题等)”的写作话题,学生可发散思维,多角度思考,考虑不同的人可承担的责任,承担的责任,(如政府、媒体、当事人、群如政府、媒体、当事人、群众等应承担的责任),使文章有话可说。Honesty can do advertisers a world of go

23、od.As the saying goes,honesty is the best policy in the society.Therefore,honesty helps advertisers earn fame for their products,which in turn attracts more and more customers and contributes to the growth in sales.Moreover,keeping advertisers honest is of great benefit to consumers as well.It can i

24、nform the consumers of the latest information,which brings convenience to their shopping in the daily life.When it comes to the effective measures to keep advertisers honest,everyone in the society should do their part.For instance,the government is responsible to make laws so as to severely punish

25、the advertisers who make false advertisements.Besides,it is the medias duty to prevent the fake adverts being spread.As for consumers,it is suggested that they should equip themselves with a wider knowledge of advertising to protect their rights and interests in case they are cheated.1.inform v.通知;告

26、诉;获悉;告知 例句He didnt inform me of his decision until the last moment.他直到最后一刻才 同意我他的决定。Have you informed him that the meeting is canceled?你有没有通知他会议取消了?inform sb.of/about sth.通知;告知 inform sb.that clause 通知;告知 keep informed of 了解;被告知 inform against/on sb.告发某人;检举某人 be informed of 听说;接到的通知 搭配搭配 informed ad

27、j.消息灵通的消息灵通的;见多识广的 be rightly/wrongly informed 得到正确的/错误的知识/情报 keep.informed 随时向报告情况 拓展拓展 运用 将下列中文句子翻译成英文。护士告诉我们探视时间已经结束。The nurse informed us that visiting hours were over.他通知我会议召开的日期。He informed me about the date of the meeting.2.basis n.基础;基本;根据;基本原则 v.以作基础;基于 例句:But now the dispute will be on an

28、unequal basis.但是现在的争论将出在一个不平等的基础上。on.basis(=on the basis of)以为根据;在基础上 provide a.basis for 为提供根据 base.on 以为根据;在基础上=be based on 搭配 运用 将下列中文句子翻译成英文。经济的发展是建立在稳定的社会的基础之上的。拓展 basic adj.基础的;基本的 The development of economy is based on a stable society.3.worthy adj.有价值的;应的;可敬的;值得的 辨析 worth 和worthy 意思虽然相近,但是用法

29、不同。be worth+doing/n.(不接不定式),worth 也有“价值”的意思,后接价值数量词。be worthy+of being done/to be done The book is worth reading.=The book is worthy of being read/to be read.这本书值得读。运用 用适当的词填空。This dictionary is _100 yuan.The Summer Palace is _ of being visited.worthy worth We may not succeed,but it is _ a try.It is

30、 not _waiting for him.He saved their lives and was _ of praise worth worth worth 4.expense n.费用;代价;损失;开支 例句:He conceded that the extra expense was a burden.他承认这些额外的费用是个负担。at the expense of 以以.的代价的代价;归付费 at all expenses 不惜任何代价不惜任何代价 at ones own expense 自费 at great expense 花大价钱花大价钱 spare no expense 不惜

31、代价 搭配搭配 运用运用 将下列中文句子翻译成英文。将下列中文句子翻译成英文。他以生命为代价的赢得了这场战役。拓展拓展 expend vt.花费花费 He won the battle,at the expense of his life.这个暑假,他自费去上海旅游了。He traveled to Shanghai at his own expense.我不惜任何代价都要得到这次上学的机会。I wanted to get the chance to go to school at all expenses.5.response n.回答;响应;反应 v.回答;响应;作出反应 例句:They h

32、ave made generous response to the appeals for funds.他们对募集资金的呼吁作出了慷慨的响应。拓展:respond vi.回答;作出反应 搭配 in response to 响应;反应 make no response 不回答 respond to 对响应;反应 respond with sth./by doing 用回应 He _my suggestion with a smile.She opened the door,_ the knock.运用 用适当的词或短语完成下列句子。in response to responded to 理解 理

33、解下列句子中have no use for 的意思。I can lend my MP4 to you,for I have no further use for it.(意思:_)I have no use for those who are always telling lies.(意思:_)6.have no use for 不需要;不喜欢 不喜欢;厌恶(dislike)不需要或用不着(have no need for)7.go to a lot of trouble to do sth.为做某事花了不少工夫 运用 请根据汉语完成句子。工程师花了不少工夫才完成大厦蓝图的设计。The eng

34、ineers _ to finish the blueprint of the building.went to a lot of trouble 她不辞劳苦地为我找到了那本她不辞劳苦地为我找到了那本书。书。She _ the book.went to a lot of trouble to 8.pay for 偿还;支付 pay n.薪水;工资 v.支付;交纳;给予 pay back 偿还(借款);报答;报复 pay by installments 分期付款 pay down 当场支付;用现金支付 pay off 还清(债务等);报复;赢利 pay up 全部付清 搭 配 那个赌徒卖掉房子后

35、终于还清了债务。The gambler paid off/up his debt after selling his own house.他总是嘲笑我,总有一天我会让他知道我的厉害。Some day Ill pay back for his laughing at me.运用运用 将下列中文句子翻译成英文。将下列中文句子翻译成英文。1.However,it would be no use advertising products on radio if the ad relies on visual effects.但是,如果一项产品的广告要依靠视觉效果,那么它在收音机里播出就毫无意义了。(P

36、43)句型:It is no use doing 做是没有用的 提示:该句型与“It is of no use to do”意思相同。后悔犯错已经没有用了后悔犯错已经没有用了,更重要更重要的是,我们要解决将会出现的问题。_having made a mistake.More importantly,we should try to settle the problem at hand.仿写仿写 根据汉语意思完成英文句子。根据汉语意思完成英文句子。It is no use regretting 杰克太顽固了,从不采纳别人的建议,和他争论是没用的。_with Jack,for he is too

37、stubborn to take others advice.It is no use arguing 2.When it comes to advertising,consumers need to be educated about techniques used by advertisers so they can judge the claims for themselves and not blindly accept everything that is said in advertisements.涉及广告时,消费者需要了解广告商所使用的伎俩。这样他们才能对各种广告主张做出自己的

38、判断,而不致盲目地接受广告中所说的一切。(P49)句型:When it comes to(doing)sth.当谈及到;当提到 提示:该句可用于引出话题、举例等,使前后过渡自然。当谈到如何处罚调皮的学生时,校长总会提出一些有效的措施。长总会提出一些有效的措施。_how to punish the naughty students,the headmaster will always put forward some effective measures.仿写仿写 根据汉语意思完成英文句子。根据汉语意思完成英文句子。When it comes to 谈到跳舞,我最喜欢Michael Jackso

39、n.When it comes to _,Michael Jackson is my favorite.dancing 3.As we are flooded with advertisements in our modern world,many schools believe it is their duty to educate students about advertising.当今社会上广告泛滥成灾,许多学校认为它们有责任对学生进行有关广告的教育。(P49)句型:It is ones duty to do sth.做是某人的责任 耐心地教育学生,是学校的责任。是学校的责任。_ to

40、 educate students with patience.与环境和谐共处,是每个人都应有的责任。_ to live in harmony with our environment.仿写仿写 根据汉语意思完成英文句子。It is everybodys duty It is schools duty 1.课本原句:(Para.1,Page 42)Even some of the casual garments we wear have brand names attached to them which turn us into walking advertisements.甚至在我们穿的有

41、些休闲服上也印着品牌的名字,这就把我们变成了“移动广告”。结构分析:过去分词短语attached to them 是作后置 _语,修饰brand names,brand names与attached 是被动关系;which引导一个定语从句,which 指代、修饰先行词 _。brand names 定 2.课本原句:(Para.3,Page 42)Their money would be wasted if the message didnt reach its target audience,in other words the people the advertisement intends

42、 to persuade.如果信息不能传达给它的目标群体,也就是广告意图说服的人群的话,那么他们的钱就白花了。结构分析:句中if引导一个条件状语从句。“the people the advertisement intends to persuade”是 _的同位语,起到补充、说明的作用,其中是the advertisement intends to persuade 是省略了关系代词的定语从句,修饰the people。词组in other words 的意思是 _,对句子的理解有很大的提示,表明前后是解释、补充说明的关系。换言之;换句话说 target audience 1.advertis

43、e vt.为为做广告做广告;登广告登广告 _ n.登广告者;广告客户登广告者;广告客户 _ n.广告 advertisement advertiser 2.inform vt.通知;告知;告诉 _ n.信息;情报 3.evolve vt.进化;发展 _ n.进化;发展;演化 evolution information 4.expose vt.暴露;揭露;显露暴露;揭露;显露 _ n.暴露;揭露;曝光 _ adj.暴露的暴露的;无遮掩的 exposed exposure 5.identify vt.确认;鉴别出确认;鉴别出 _ n.鉴别;验明 6.suit v.适合 _ adj.合适的;适宜的

44、_ adj.不合适的 unsuitable identification suitable 7.consider vt.考虑;认为 _ conj.&prep.考虑到 _ adj.相当多/大的 _ n.考虑 _ adj.考虑周到的;体贴的 considerate considering considerable consideration 8.promote vt.提升;促进;增进 _ n.提升;促进 _ n.发起人;赞助人;支持者 promoter promotion 1.These films are _(suit)for adults only.2._(expose)of the body

45、 to strong sunlight can be harmful.Exposure suitable 3.There are good chances of _(promote)in this firm.4.I suggest that he put an _(advertise)in the local paper.5.The _(inform)industry is an infant industry in our country.information promotion advertisement 6.May I see the your _(identify)card?7.It

46、 is _(consider)of you to call on your relatives from time to time.considerate identification 1._ 想起;想出;思考;考虑想起;想出;思考;考虑 2._把把变成 3._移交;让与移交;让与 4._有意义有意义,有道理,讲得通讲得通 make sense think of turn.into.hand over 5._ 依靠;依赖;指望依靠;依赖;指望 6._ keep sth.in mind 7._ fit in/into 8._ in response to 作为对的反应;响应 rely on 记住

47、 装进;容纳;与相适应/相协调 1._the saying goes,_(honest)is the best policy in the society.2.It can inform the consumers _ the latest information,_brings convenience to their shopping in the daily life.which As honesty of 3._ it comes to the effective measures _(keep)advertisers honest,everyone in the society sh

48、ould do their part.4.Besides,_is the medias duty to prevent the fake adverts _(spread).being spread When to keep it 5.We hope to trade with you _ the basis of equality and mutual benefit.6.This is a phenomenon worth _(think)about.thinking on 7.Once health is lost,it is no use _(have)a lot of money.8

49、.Some are willing to rely _their parents,_they believe in their parents and regard them as good teachers _in life and study.both having on because 9.China responded _cutting off Japans access to crucial raw materials.10.Science has made traveling much _convenient than before,_in turn,traveling bring

50、s us lots of benefits.and by more A.remind readers of found photographs B.advise reader to start a new kind of business C.ask readers to find photographs behind sofa D.show readers the value of found photographs 1.The first paragraph of the passage is used to _.D 细节理解题。根据.was sold for$1 248 000 可知,第

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