1、1學術期刊投稿策略與技巧學術期刊投稿策略與技巧吳萬益 教授Prof.Wu,Wann-Yihu 學歷：美國奧克拉荷馬大學行銷博士u 現職：國立成功大學特聘教授兼管理學院院長u 經歷：中國鋼鐵公司工程師、課長、組長、高級專員（19741987）國立成功大學副教授（19921995）國立成功大學教授（1996迄今）國立成功大學國企所所長（19972001）國立成功大學企管系系主任（19982001）國立成功大學管理學院院長（2001 迄今）u 研究領域與專長：行銷管理 策略管理 國際企業管理 企業研究方法2學術期刊投稿策略與技巧學術期刊投稿策略與技巧國立成功大學吳萬益3目錄目錄l學術期刊之分類l科學
2、研究方法l理論基礎l方法論l學術期刊投稿策略l經驗談lAPMR 簡介4學術期刊之分類學術期刊之分類 Il何謂SSCI學術期刊lSSCI是Social Sciences Citation Index(社會科學引用文獻索引)的縮寫。l為美國科學資訊所(Institute for Scientific Information,ISI)所設。l至今收錄54學科類別，共有1900餘種期刊。5學術期刊之分類學術期刊之分類 IIl何謂TSSCI學術期刊lTSSCI(Taiwan Social Sciences Citation Index)為台灣社會科學引文索引的英文縮寫。lTSSCI收錄之期刊的學門類別
3、人類學門 社會學門 教育學門 心理學門 法律學門 政治學門 經濟學門 管理學門 區域研究 綜合6學術期刊之分類學術期刊之分類 IIIlTSSCI 管理學門各期刊文章收錄之範圍lAsia Pacific Management Review 亞太管理評論l工業工程學刊l中山管理評論l交大管理學報l財務金融學刊l中國大陸研究會計評論l資訊管理學報l電子商務學報l管理評論l管理與系統7科學研究方法科學研究方法現有的理論(Current theory)新理論(New theory)歸納、分類(Inductive grouping)顯著的觀察事實(Observable facts)深刻的瞭解(Unders
4、tanding insight)連接定律(Bridge Laws)測試(Testing)異常、不規則(Anomaly)產生假設(Hypothesis)歸納法演繹法反朔 (retroduction)通則、法則Laws,generations8lMany of us are living in different paradigmslParadigm shiftlNew paradigms and new theories are developed to replace the old onesParadigmp Paradigm is a content,which includes theo
5、ries,laws,concepts,symbolic generalizations,and exemplars.p A paradigm contains a methodology,which represents the procedures and techniques by which further knowledge within the paradigm is to be generated.p A paradigm contains a epistemology,which represent a set of criteria for evaluating knowled
6、ge claims.9控制(control)報導(reporting)敘述(description)預測(prediction)解釋(explanation)最高最高(highest)理解的程度理解的程度(degree of understanding)最低最低(lowest)Davis&Cosenza(1993),Business Research for Decision Making,3rd edition,p.39.10理論基礎理論基礎lA theory is a systematically related set of statements,including some law l
7、ike generalizations,that is empirically testable(Hunt,2002,p.195)lThe major purpose of science is to develop laws and theories to explore,predict,understand,and control phenomena(Hunt,2002,p.20)11Theory BuildingResearchIssueResearchModelTheoryBuildingExploratoryStudyTheory TestingTheoreticalBackgrou
8、ndResearchModelEmpiricalTestingResearchIssue12When the evidence corroborating certain laws isOverwhelming and when the laws are held to be of extreme central significance or importance to a discipline,the laws are calledLawlike generalizations for which there is substantial corroborative empirical s
9、upport are calledGeneralized conditionals that(a)have empiricalContent,(b)exhibit nomic necessity,and(c)aresystematically integrated into a body of scientificknowledge are calledStatements that specify a relationship of the basicform“All A are B”or“If X occurs,then we wouldexpect Y to occur”are call
10、edPrinciplesLawsLawlikegeneralizationGeneralizedconditionalsLaws and Lawlike Statements(Hunt,2002)13TheoryBridge laws or guidinghypothesesResearch hypothesesTestAnalysis of resultsNegative(tend to disconfirm or undermine)Positive(tend to confirm or corroborate)The Empirical Testing Process(Hunt,2002
11、)14What are not theorylReferences are not theorylData are not theorylVariables and Constructs are not theorylDiagrams are not theorylHypotheses are not theory15ExploratoryResearchDescriptiveResearchCausalResearch方法論方法論16方法論方法論lMethod orientationlQuality StudylCase studylSurveylExperimentlData analys
12、islTraditional method:regression,multivariate methodlStructural Equation ModelinglImportant for construct validationlANOVA17The Influences of Risk Attitude and Innate Innovativeness on Consumers Online Shopping Behaviors18學術期刊投稿策略學術期刊投稿策略 IlIs the paper ready for publication?lGrammars and writing st
13、yleslUp-to-date literature reviewlFormatlCreativity/InnovationlContribution19學術期刊投稿策略學術期刊投稿策略 IIlMake more effort to improve the quality of the paperlSend paper to conferencelPresent and discuss paper in different seminarslSend someone to reviewlShot for right Journal for publicationlEditorslFocus o
14、f Journal20學術期刊投稿策略學術期刊投稿策略 IIIlDefend or give up your positionlNetworkinglA learning process of submission21如何投稿學術期刊如何投稿學術期刊 Il論文的品質l論文的主題：一篇文章題目大小應適中。l文獻的檢閱：l文獻檢閱非文章的摘要。l要對過去的文獻做有系統的整理與評估。l理論：理論架構是否完整，論證是否嚴謹。l研究方法：量化與質化lOriginality 原創性l格式問題22如何投稿學術期刊如何投稿學術期刊 IIl論文的長度l文章長度約一萬五到兩萬字最恰當。l瞭解每份期刊的特色l撰稿範
15、例(文章格式)l依照期刊的要求交稿l不可違反學術倫理：不可一稿多投；不可抄襲；不可不誠實引用資料l審查過程23經驗談經驗談 Reviewers Comments I24lIt is clear that the author(s)have spent a lot of time preparing this paper but I am afraid to say that I think that the conceptualisation of the research problem needs to be refined and the paper re-written before
16、it could be considered for publication.l1.At times the paper is written in a tortuous and opaque style that makes the arguments unnecessarily difficult to follow.One aspect of this problem is that supporting arguments are only briefly developed and thus the reader still has questions about the logic
17、 of the arguments put forward by the author(s).For example,social capital is discussed as if there is only one way of defining the concept with no reference to the debate about the nature of social capital,how it is defined and what are the links,if any,with the other elements of the conceptual fram
18、ework.l2.The lack of development of the key concepts leads to questions about the conceptual framework and whether information exchange,social capital and frequency of contact are separate constructs.Could information exchange and frequency of contact be aspects of social capital?They may not be,but
19、 as the paper is developed at present,there are still questions about the conceptualisation of relationship quality.This may be one reason why the paper is not easy to read as the author(s)are grappling with arguments that can be further refined.It follows from this that the author(s)should develop
20、their literature review and probably make the hypothesis development section shorter.Also it is unusual to wait until the research design and methodology section before revealing the conceptual framework.You might like to consider introducing this earlier.25lOn page 4,sentence 2 you say Malhotra et
21、al.(2005)stated that,implying that this is in some way true.You would be better to say why it is you are using their work to develop your arguments.lIn the methodology section you need to justify why a 13 per cent response rate is adequate and what you did about non-response.lPlease say more about t
22、he design of the questionnaire and the pilot study.lIn table 2 one item for frequency of contact is any information that might help us was always provided by the seller.It is possible to argue that this item is actually about provision of information,as providing helpful information is not necessari
23、ly a frequent activity.lUnfortunately,because of my concerns about the conceptualisation of the topic I am not convinced that the results develop our understanding of the research question at the moment.lIn summary I suggest that the author(s)need to justify clearly their conceptual framework and if
24、 necessary futher develop their conceptualisation.Alternatively,the author(s)might develop a paper from a sub-set of their conceptual framework.In either case the 13 per cent response rate is a problem and the author(s)should say why this does not compromise the results.26Research Model A Contingenc
25、y Approach to Incorporate Human,Emotional and Social Influence into TAM for KM Programs 27經驗談經驗談 Reviewers Comments IIlIt uses TAM to explore the relationships among human,emotion,and socialfactors as well as positive attitude toward the implementation of the KMprogram.The factors considered in the
26、model are too narrow to test theintention towards using KM program.So,I dont agree that this is aninteresting case.lI would like to see a development or articulation of what exactly they werestudying!.While they state that the phenomena under study was the KMstrategy the term KM seems to mean a vari
27、ety of things to differentacademic authors and certainly means different things to practitioners(KMstrategy means IT for some companies while others focus on the design ofbuildings to support information sharing or organisational story-telling.Given the positivistic approach taken here it is critica
28、lly important thatthis be identified and discussed within the paper.The paper should not beaccepted without a clarification of this point.28經驗談經驗談被退稿原因被退稿原因 Il根據謝安田教授之看法，為何被退稿，理由有以下12點：l(1)沒有理論基礎l(2)概念或變數的操作化與研究者所提的理論或變數並不相符。l(3)對於研究中所提到的概念是什麼意義未能定義清楚。l(4)設計不符合科學性，對於實證之進行未能清楚說明。l(5)文章的整理、結構、及次序不當。29
29、經驗談經驗談被退稿原因被退稿原因 IIl(6)文體及語氣不當。l(7)研究設計不當。l(8)稿件內容與期刊領域不符。l(9)統計分析過度複雜化。l(10)結論不能與實證結果呼應。l(11)對於實證資料斷章取義。l(12)研究貢獻不足：何謂貢獻不足、以及貢獻不足的種類與其瑕疵程度。30ASIA PACIFIC MANANGEMENT REVIEWCollege of ManagementNational Cheng Kung University31IntroductionAsia Pacific Management Review(APMR)(ISSN 1029-3132)is an inte
30、rnational journal to provide a refereed and authoritative source in the field of general management.Papers in the areas of particular interest include,but are not limited to.Publish original,high-quality research that will have a significant impact on management theory and practice.32AimsDevelop,pro
31、mote and coordinate the theory and practice of management;Encourage the dissemination of new management techniques and applications to business related units;Establish channels of communication between government departments,business related units,and academic experts;Provide a forum for academics a
32、nd professionals to share the advanced knowledge and experiences of business management in the Asia Pacific region.33Editorial Board MemberslAgrawal,Narendra M.,Indian Institute of Management,IndialAnshori,Muslich,Airlangga University IndonesialCorbett,Charles,Anderson School of Management,Universit
33、y of California,USAlEchanis,Erlinda S.,University of the Philippines,PhilippineslGupta,Omprakash K.,Prairie View A&M University,U.S.A.lHwang,Hark,Korea Advanced Institute of Science and Technology,Korea lIshii,Hiroaki,Osaka University,JapanlIslam,Nazrul,School of Management,Asian Institute of Techno
34、logy,ThailandlLiang,Liang,University of Science and Technology of China,ChinalLee,Shine-Der,National Cheng Kung University,TaiwanlOthman,Md Nor,University of Malaya,MalaysialShanks,Graeme,Monash University,AustralialWei,Chien-Hung,National Cheng Kung University,TaiwanlYau,Oliver H.M.,City University
35、 of Hong Kong,Hong Kong 34AreasAccounting Management Cross-cultural Management IssuesE-commerce/E-business Global Competitive StrategyInternational Business ManagementLogistics and Distribution/Demand&Supply Chain ManagementE-marketing and Relationship MarketingCustomer Satisfaction&Delight/CRM&eCRM
36、Product Development&Manufacturing SystemsFinancial ManagementQuality ManagementHuman Resource ManagementInformation System Management/Knowledge ManagementProduction&Operations ManagementTelecommunication ManagementEnvironment Management/Sustainable DevelopmentOperations Research&Quantitative Methods
37、 35APMR HistoryAPMR had four issues every year since 1996.With the mass of paper submission,APMR published 6 issues per year since 2004.Until now,APMR has published 11 volumes with more than 420 good articles have been published by APMR.36APMCAsia Pacific Management Conference(APMC)is held every yea
38、r since 1996.Conference locations in the Asia Pacific region,including Malaysia,Taiwan,Japan,Hong Kong,Korea,etc.The chairman of each session will pick up the outstanding and excellent papers submitting to APMC for possible publication.37Submission Policy 1.The files of the manuscripts should be sen
39、t electronically via email attachment.2.Send manuscripts directly to regional editor if the author(s)can find a local editor in the Editorial Board from the same or neighboring country;otherwise,manuscripts should be sent to the Editor-in-Chief at wanyimail.ncku.edu.tw3.Besides,in order to promoting
40、 editorial efficiency,APMR promises that 80%of the submitted papers will be processed within 60 days.38 The host and the ways of contact If you want to get more information about the details of the paper submission,Please contact us via thefollow address.Asia Pacific Management Review,College of Management,National Cheng Kung UniversityNo.1,University Road,Tainan 701,Taiwan E-mail:apmrporj.ncku.edu.tw 39Thanks for you listening Hope we can have your paper for APMR or APMC in the near future.
