1、 UNIT 14 Business Ethics and Corporate Social ResponsibilityCONTENTSTEACHING AIMSAfter studying this unit,you are required to:Have a general idea of business ethics and corporate social responsibility.Understand the importance of maintaining corporate responsibility commitment in biz.Getting aware o
2、f the commercial corruptions nowadays in the biz world and the possible ways to avoid them.4.Master the new words and expressions.TEXT A PreviewThere are myriad definitions of corporate social responsibility,with analysts seemingly divided on whether it is the Corporate,the Social or the Responsibil
3、ity that demands the most focus.Along with this confusion of meaning comes a host of bold claims that seemingly position corporate social responsibility as the Holy Grail.Little wonder that businesses of every size are both irresistibly attracted to corporate social responsibility but also somewhat
4、daunted by the prospect of meeting such grand expectations.TEXT A Reading Comprehension Decide whether the following statements are true(T)or false(F)according to the passage.1.The fact that corporate social responsibility both attracts and daunts businesses of every size is quite incredible.()2.Wit
5、h general guidelines emerging from the Global Reporting Initiative,companies are required to follow the strict rules for corporate responsibility programs.（）3.A long-term commitment should be taken into consideration when the corporate responsibility policy is being formulated.()FFTTEXT A Reading Co
6、mprehension4.Unlike charities,businesses are reluctant to expose the commercial advantages that could be delivered by a strong corporate responsibility program.()5.Pitney Bowess successful involvement with the National Literacy Trust also serves as a long-term beneficial strategy for the company.()F
7、TTEXT A NotesB2B:Business-to-Business describes commerce transactions between businesses.Contrasting terms are business-to-consumer(B2C)and business-to-government(B2G).CRM:Customer Relationship Management,it involves using technology to organize,automate,and synchronize business processesprincipally
8、 sales activities,but also those for marketing,customer service,and technical support.The overall goals are to find,attract,and win new clients,nurture and retain those the company already has,entice former clients back into the fold,and reduce the costs of marketing and client service.TEXT A Notes3
9、.SME:Small and Medium Enterprises are companies whose headcount or turnover falls below certain limits.The abbreviation SME occurs commonly in the European Union and in international organizations,such as the World Bank,the United Nations and the WTO.The term small and medium businesses or SMBs is p
10、redominantly used in the USA.4.Holy Grail:a sacred object figuring in literature and certain Christian traditions,most often identified with the dish,plate,or cup used by Jesus at the Last Supper and said topossess miraculous powers.TEXT A Notes5.National Literacy Trust:an independent charity based
11、in London,that transforms lives through literacy.Founded in 1993,the NLT brings together partners in education and the community in innovative ways,working towards a society in which everyone has the reading,writing,speaking and listening skills they need to fulfill their potential.6.ISO 14001:It is
12、 part of a family of 16 international ISO 14000 standards designed to assist companies in reducing their negative impact on the environment，it serves as a framework to assist organizations in developing there own environmental management system.TEXT A New Words and Expressions:1.assimilate vt.吸收；使同化
13、；把比作；使相似 vi.吸收；同化 As a qualified lawyer,he has to assimilate the facts,not just remember them.2.consumable n.消费品；消耗品 adj.可消耗的；可消费的 Being one of the most consumable building materials,the concrete affects greatly on the project quality.3.refurbish vt.刷新；再磨光 Housing Society volunteers refurbish the ho
14、mes for the elderly.TEXT A New Words and Expressions:4.encompass vt.包含；包围，环绕；完成 The atmosphere encompass the earth.5.recruitment n.补充；征募新兵;招聘，聘任，人员招募 This study is not yet open for participant recruitment.6.myopic adj.眼科近视的；目光短浅的Does myopic laser have risk?7.stellar adj.星(状的);和电影明星有关的;主要的;一流的;极好的 Dr
15、eaming in Code is stellar reporting and writing.梦断代码实在是一流的报道和著作。TEXT A New Words and Expressions:8.navel-gazing：光盘算无行动，纸上谈兵Though these are merely short-term gains,they are enough to deflect navel-gazing for the moment.9.flash-in-the-pan：昙花一现的人或物Are we passers-by in the life of each other?Is our lov
16、e bound to be a flash-in-the-pan?How long will you keep such a passer-by in your memory?难道你我真的是生命中的过客，在生命中昙花一现吗？生命中的过客，你还会记得她多久？TEXT A New Words and Expressions10.window-dressing:n.装门面措施；弄虚作假 vt.布置橱窗；装饰门面Window-dressing is an unfair way of attracting customers.11.detractor n.贬低者；诽谤者 A certain partne
17、r,competitor,or detractor is due to be unpredictable and challenging.12.overt adj.明显的；公然的；律蓄意的 I know only his overt reasons for refusing;he may have others.Writing task You are given 30 minutes to write an essay in no less than 150 words based on the following topic:Nowadays,the word“CSR”is undergo
18、ne a furious debate in the business world,advocates hold that corporate social responsibility will benefit corporations in multiple ways while critics argue that it distracts companies from the fundamental economic role of businesses.What do you think?Is CSR a positive good or a necessary evil?TEXT
19、A Assignment Finish the writing task Finish the rest of exercises of Text A Preview Text B Text B The Corruption Eruption -Saying“no”to corruption makes commercial as well as ethical senseQuestionsWhat are the appropriate ways to reduce the prevalent commercial corruption according to the passage?Li
20、st at least 3 points.Do you know any commercial bribery scandals in China?And how did these cases be handled with by the government?If you were the CEO of a small but thriving local enterprise,what are the strategies you would like to use so that you company could enter the world market and become a
21、 multinational?TEXT B PreviewIt is 15 years since Moiss Nam coined the memorable phrase“corruption eruption”.But there is no sign of the eruption dying down.Indeed,there is so much molten lava and sulphurous ash around that some of the worlds biggest companies have been covered in it.The ethical cas
22、e against corruption is too obvious to need spelling out.But many companies still believe that,in this respect at least,there is a regrettable tension between the dictates of ethics and the logic of business.TEXT B Reading Comprehension Decide whether the following statements are true(T)or false(F)a
23、ccording to the passage.1.It is the fact that some of the worlds biggest companies,such as Siemens and Daimler,are covered in the molten lava and sulphurous ash of the commercial corruption.()2.Regardless of the obvious ethical case,many companies believe that the tremendous rewards bribery can brin
24、g are worth the risk of being caught.()3.Few laws or regulations have been made against the corruption in places that are deeply indulged in bribery.()TTFTEXT B Reading Comprehension 4.Corruption is so much like a vicious circle,the deeper business people are engaged in it,the guiltier they may feel
25、.（）5.Since the U.S.took the initiative to fight against corruption,many countries have cooperated with each other and made up a few cross-border prosecutions.()6.The gargantuan fines and a spell in prison are way too much for the bribe-takers and bribe-givers.()TTFTEXT B Notesgrease n.油脂,贿赂vt.涂脂于,贿赂
26、习惯用语。文中greasiest-palmed place 以及efficient grease均代指bribery2.CSR mantra：企业社会责任的颂歌3.NGO:A non-governmental organization is a legally constituted organization created by natural or legal persons that operates independently from any government and a term usually used by governments to refer to entities
27、that have no government status.TEXT B Notes4.Transparency International:a non-governmental organization that monitors and publicizes corporate and political corruption in international development.It publishes an annual Corruption Perceptions Index,a comparative listing of corruption worldwide.The h
28、eadquarters is located in Berlin,Germany but operates through more than 70 national chapters.TEXT B Notes5.OECD:The Organisation for Economic Co-operation and Development is an international economic organisation of 33 countries.It defines itself as a forum of countries committed to democracy and th
29、e market economy,providing a setting to compare policy experiences,seeking answers to common problems,identifying good practices,and co-ordinating domestic and international policies of its members.TEXT B Notes6.Watergate Scandal：The Watergate scandal was a 1970s United States political scandal resu
30、lting from the break-in to the Democratic National Committee headquarters at the Watergate office complex in Washington,D.C.Effects of the scandal ultimately led to the resignation of the President of the United States Richard Nixon on August 9,1974,the firstand so far,onlyresignation of any U.S Pre
31、sident.It also resulted in the indictment,trial,conviction and incarceration of several Nixon administration officials.TEXT B New Words and Expression1.sulphurous adj.含硫磺的；地狱般的To the south and to the west,you must confront the sulphurous dystopia(地狱般的)of industrial New Jersey.2.gargantuan adj.庞大的，巨大
32、的 The preference is evident in the gargantuan New World Department Store in Shanghais commercial heart.3.bureaucracy n.官僚主义；官僚机构；官僚政治 One has to encourage science,not to try to harness it with bureaucracy.TEXT B New Words and Expression4.ambivalent adj.矛盾的；好恶相克的 High levels of alcohol consumption ca
33、n lead to physical illness and psychological and social distress.Alcohol has therefore always had an ambivalent position in society.5.bolster n.支持；长枕 vt.支持；支撑 More timbers are needed to bolster the roof of the mine(矿).6.pander to 迎合；取悦 I have never been tempted to pander to everyone.TEXT B New Words
34、 and Expression7.unscrupulous adj.肆无忌惮的；寡廉鲜耻的；不讲道德的 He is an unscrupulous businessman.8.pay-off n.应有的报偿或惩罚,故事的高潮,行得通,付清工资并解雇某人,贿赂,偿清The happiness pay-off was huge.The prospect of a pay-off gives officials an incentive to haggle over regulations.9.rectitude n.公正；诚实；清廉 Confucius taught that moral rect
35、itude is far more important than eloquence.TEXT B New Words and Expression10.prosecution n.起诉，检举；进行；经营 Sri Lankas leaders and the rebels must be warned that they could face prosecution for war crimes.11.miscreant adj.异端的；邪道的；极恶的 n.异端；恶棍；罪大恶极之人 In recent corruption cases miscreant bosses have been sp
36、ared prison on the basis of their importance to the economy,provided they donate some of their ill-gotten gains to charity.TEXT B New Words and Expression12.shakedown n.调整，整顿；临时床铺；勒索；彻底搜查 adj.试航的 You will see a police department shakedown in the city.13.whistle-blower n.美口揭发者，告密者Every organization n
37、eeds a whistle-blower,someone who can stand up and say,Hey,you cant do that!14.blatant adj.喧嚣的；公然的；炫耀的；俗丽的 Thats the bottom line and blatant truth.那个是底线同时也是最有力的事实。TEXT B New Words and Expression15.airy-fairy adj.空想的；象童话中仙子般的 He tried to give us advice,but all he came up with were airy-fairy ideas.16
38、.fit the bill 符合要求Im looking for someone with several years of related experience and you seem to fit the bill.TEXT B Assignment Finish the exercises of Text B.Preview supplementing reading.Supplementing Reading Reaching For A Longer SpoonReaching For A Longer Spoon-The disaster in the Gulf of Mexic
39、o is straining ties between companies and activistsSupplementing ReadingRead the passage and answer the following questions:Could you describe the environmental catastrophe unfolded in the Gulf of Mexico?1.Collaboration between business and NGOs,if well designed,can certainly yield significant mutual benefit.What are the obstacles that block the mutually beneficial relations between NGOs and companies to remainThank you!
