1、advertisingAdvertising Media1.1.Press Advertising Press Advertising 2.Television and radio Advertising2.Television and radio Advertising3.Outdoor and Transport Advertising 3.Outdoor and Transport Advertising 4.Window and Point-of-Sale 4.Window and Point-of-Sale Display Display 5.Exhibition and Trade
2、 Fairs 5.Exhibition and Trade Fairs 6.Direct Mail Advertising6.Direct Mail Advertising7.Cinema7.Cinema function 1.Information 2.Persuasion 3.Maintenance of Demand 4.Creating Mass Markets 5.Quality Wit&Wisdom fromLeo Burnett有有趣却毫无销售力的广告，只是在原地踏步；趣却毫无销售力的广告，只是在原地踏步；但是有销售力却无趣的广告，却令人憎恶。但是有销售力却无趣的广告，却令人憎恶
3、。Fun Fun without sell gets nowhere but sellwithout fun tends to become obnoxious.我们希望消费者说：我们希望消费者说：“这真是个好产品这真是个好产品”而不是说：而不是说：“这真是个好广告这真是个好广告”。We want consumers to say,Thats-a hell of productinstead of Thats a hell of an ad.对对生活抱持全面性的好奇，生活抱持全面性的好奇，仍是伟大创意人员成功的秘诀。仍是伟大创意人员成功的秘诀。Curiosity about life in a
4、ll of its aspects,Curiosity about life in all of its aspects,I think,is still the secret of I think,is still the secret of greatgreat creative people creative people.企企划广告时，就该想到如何销售。划广告时，就该想到如何销售。Plan the sale when you plan the ad.广广告如此这般告诉人们：告如此这般告诉人们：“如此产品，如此产品，给你如此的好处，到此处你就能找到它给你如此的好处，到此处你就能找到它”。
5、Advertising says to people,Heres what we have got.Heres what it will do for you.Herehow to get it.Environment&SWOTAnalysisRoles for differentdisciplinesTasks forMarketingCommunicationMarketingdecisions/DirectionsBriefingMarketing AimRole of AdvertisingBrand DefinitionTarget Marketing Competition Where are we going Button Support Where are we now Thats all.Thank you for listening!黄晶黄晶 01210804 ID:20080090
