1、13 Course Introduction-for further business direction education-for business direction job hunting-for socializing with colleagues,customers etc-for future work performance improving-for more bright and colorful future-for everything unpredictable13a.What is Business?b.What is Business English?13Dif
2、ferent opinions:To earn peoples money when they are willing;To make money from money;To make fortune;To exchange commodity,service,funds,bonds etc;Definition of“Business”“Buying&Selling”,“Trade”,“Commercial firm”“An organization that provides goods or services to earn profits”-American scholar Dr.Ri
3、cky W.GriffinDifferent Understanding towards business13Eastern Countries:business=commercial affiairsWestern Countries:business English=language used for work needs 工作语言工作语言Wikipedia 对对“Business English”比较自由的解释比较自由的解释:Business English is English especially related to international trade.Many non-nat
4、ive English speakers study business English with the goal of doing business with English-speaking countries,or with companies located in non-native English-speaking areas but nonetheless using English as shared second language or lingua franca（international language）13 Business English means differe
5、nt things to different peopleFor some,it focuses on vocabulary and topics used in the Worlds of business,trade,finance,and international relations.For others it refers to the communication skills used in the workplace,and focuses on the language and skills needed for typical business communication s
6、uch as presentations,negotiations,meetings,small talk,socializing,correspondence,report writing,and so on.c.Major Business Courses13a.Arrangementb.Requirement“dual-way”evaluation methodAcademic performance&final examination class attendance 15 class performance 15-self-presentation 5 group work 10 f
7、inal exam 7013 Limited Liability Companies13 Chapter 1 Forms of Business OwnershipJoint VenturesPartnershipsSole ProprietorshipCorporationsMergers&AcquisionsFranchisesDefinition&Duty13 Sole ProprietorshipAdvantages&DisadvantagesExamplesQuestions for thinkingMore than 80%of all business are sole prop
8、rietorships,but they only account for less than 16%of all business recipts.Small businesses are very often service industries such as laundromates,beauty shop,repair shop and restaurants.Definition&Duty13 ParntershipsAdvantages&DisadvantagesExamplesQuestions for thinkingAny business may be operated
9、as a partnership,especially in professional fields,like medicine,law,accounting,insurance and stockbrokerage.GP:when the owners of a partnership have unlimited liability,they are called general partners.普通合伙人普通合伙人LP:if one or more parnters have limited liabiltiy,they are called limited partners.有限合伙
10、人有限合伙人Definition&Setting reasons13 Joint VenturesAdvantages&DisadvantagesExamplesQuestions for thinkingCo-operation between businesses in different countries;Transport,tourism and hotels.Definition&Duty13 CorporationsAdvantages&DisadvantagesQuestions for thinkingTypes of CorporationsDefinition 13 LL
11、CsAdvantages&Disadvantages.Definition 13 Mergers&AcquisitionsHorizontal mergerto increase market shareVertical merger-to ensure supply&offer,ensure quality controlConglomerate-to diverstify business operation&investment.Definition 13 FranchisesFranchiser v.s.FranchiseeAdvantageDisadvantage.1.Review theory and vocabulary 13 Homework2.Exercises3.Self-study-case study4.Preview chapter 2.
