1、Brief IntroductionDa Lian City is located in Eurasia east bank,East Liaoning Peninsula holds Chinese northeast.China most in the south,east be close to the Huanghai Sea,the west face the Bohai Sea,be separated by marine facies with Shan Dong Peninsula taking a look at in the south,the north leans on
2、 vast Northeast China Plain.Be northeast China,North China,east China and the world everywhere sea door,be important harbour,trade,industry,tour city.Brief IntroductionExtolled as the“Romantic Capital”and“Northern Pearl of China”,Dalian was given the honor of being named a“Model Environmental City”b
3、y the UN on Jun 5,2001.It was the first city in China to receive this honor and only the second in Asia.Dalian is located in the southernmost part of the Liaodong Peninsula in northeast China,with the Yellow Sea to the east and the Bohai Sea to the west.It is one of the most important industrial cit
4、ies and a main seaport of China.Brief IntroductionDalian is also a modern tourism city.It is famous for fashion,football and its annual beer festival.Every year,Dalian International Fashion Festival attracts thousands of dazzling celebrities,designers;pop stars and clothing merchants from both home
5、and abroad.They come together to present a fashion-feast for the world Brief IntroductionUnlike the Chinas ancient cities(i.e.Beijing,Xian,Hangzhou,and Nanjing etc.),which possess numerous historical relics and ruins,temple and museums,and focus tourism on their long history and rich culture,Dalian
6、offers a totally different experience for visitors.It is a famous summer resort with beautiful scenery and pleasant environment.The Southern Coast,the Bangchuidao Scenic Area,Lushun Port and the Bingyu Valley bring visitors by thousands in the warmer months.Dalian provides the visitor a chance to re
7、lax by the sea and enjoy the clean air,while still also offering plenty of shopping,bars,and restaurants to keep busy SWOT AnalysisStrengths1.Good conditions of geographic location and weatherLocation:Longitute:1205812331;Latitute:38434010 North extended into the mainland of Liaoning,Jilin and Heilo
8、ngjiang Province;West connected to Beijing and Tianjin cross the Bohai Sea;South face to the Shandong Province cross over Huaihai Sea;East neighbored to Korea,Japan and Far-Eastern of Russia and with long coasting line of Donghai Sea.Dalian Located on the warm temperate zone of the Northern Hemisphe
9、re,continental monsoonal climate with oceanity with four distinctive seasons.Annually avearge temperature 10.5.Annual rainfall 550950mm.Annual total sunlight 25002800 hours.SWOT Analysis2.Sufficient sight resourcesLong and beautiful beachAttractive mountain and islandsThermal spring and skiing parkT
10、heme park and vacation villageJapanese and Russian stytle architecture.Multitudinous city squaresInternal conference centerSWOT Analysis3.Various and wonderful festivalFireworks Evening celebrationFlower of Chinese scholartree FestivalDalian cherry blossom FestivalChina International Beer FestivalDa
11、lian Sand Culture FestivalDalian International Fasion FestivalDalian International pedestrianism GameDalian International Marathon Invitational Tournament SWOT Analysis4.Convenient TrasportationAviation:Dalian Zhoushuizi International Airport.Total 121 flight courses,27 domestic and oversea air comp
12、any operated in Dalian Airport.Railway:Ha-Da high-speed railway with 350km/hour speed;Shen-da railway.The tourist can take railway to everywhere of China through the national railway net.Ocean shipping:Dalian seaport established business with 157 nations and regions.Road:5 long distance passenger st
13、ations can transfer passengers into national road net conveniently.City Transportaion:railroad bus,shuttle bus,Rapid light rail,subway(under construction),taxi.SWOT Analysis5.Favorable environmentUN-Habitat Environmental Award UN-Top 500 Environmental cityNational Hygienic CityNational Gardon CityCh
14、inese exemplar award for living environment SWOT AnalysisWeaknesses1.Seasonal confinedImpacted by the characteristic of sea-city,the hot time is from May to OctomberDuring the hot time,the input of service,capital,working staff and cleaning system is increased largely.But the off-season,the output i
15、s too few to keep the normal running of the facilites.In summer the transportation ability is lower than necessary,but in winter some transportation utilities ars useless to occupy the capital due to the seasonal effect.SWOT Analysis2.Lack development of north areaFocus on beach area and downtown de
16、velopmentLess develop the larger area of north citiesSeverial good natural views and traditional historical culture need develop in north areaThe fast transportation need be improved between North and South areaThe input of Village natural and historic culture and sight is unnecessarySWOT Analysis3.
17、Human researce and managementTravel management specialist is not sufficientThe activities of region is controlled by local government cause the bad competition the service company including travel agency,restaurant,transportation company,hotel and others is not well combined and governed.So many com
18、plains from the tourist are suspended.The social or unofficial assotiation should obtain more power.SWOT AnalysisOpportunity1.National China is becoming more and more popular as travel destinationTourism industry is key support objective of ChinaMany support policies and laws issued by nationChina j
19、oin in WTO organizaiton and held Olympic Gams,World Expo,the Asian Games and International UNIVERSIADE and various international conferences and forums make it well recognized by the people allover the worldNational policy to build a Green-Ecological-living environmental city and country.SWOT Analys
20、is2.LocalTo achieve the goal of shipping center of Northeast Asia by China national instructionTo develop the travel economic of sea,yacht,steamship,ocean halobios as per national strategyEnlarge vertial and horizontal travel service and facilities imput.Enlarge the input of HR,enironment protection
21、,sight adjust and development,north area development and protection.Expedite the construction of infrastructures of transportation,build new airport,high-speed railway and subway.SWOT AnalysisThreats1.The competition of tourism destinationRegional competition of turists sourceSimlar type of coach ci
22、ty competitive such as Qingdao,Yantai,Tianjin and south provinencesNew attractions development competitionHR competitionService and environment protectionSWOT Analysis2.East and southeast Asian travel competitionEast neighborhood,Japan and South Korea has beautiful sights and fantastic culture.North
23、,Russias Winter is very attractive,sufficient music and art resource.Southeast Ascia is one of most famous travel destination,espacially Thailand,Malaysia,Singapore and mysterious Burma and Vietnam.SWOT Analysis3.Soft environment improvementCivilization constructionEconomic development coordinated a
24、nd balancedRegional,area and city network developmentInfrastructure,attraction utilities and HR improvementTourism acceptance ability and service ability improvementConclusionConclusion1.Break seasonal confinition,increase atrraction,improve infrastructure and develop the integrated city competitive
25、 force are necessary to Dalian as a tourism destination.2.Enlarge input of HR,service orgination,environment protection and city civilization is very important.3.More communication with neighborhood locally and internationly and try to achieve an international famous travel destination.4.Note:All the pictures come from Internet just for the explaination of this paper,not used for any business or business related activities.
