乐学英语写作教程教学课件unit4.pptx(纯ppt,可能不含音视频素材)

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1、应试应用文写作应试应用文写作适合高职学生在校期间参加的英语考试主要包括高等学校英语应用能力考试(简称PRETCO,包括A级和B级)、国际人才英语考试(包括初级、中级等)、大学英语四级考试、大学英语六级考试等。对英语写作感兴趣或有特长的同学还可参加“外研社杯”全国高职高专英语写作大赛(分为公共英语组和英语专业组)等英语写作类比赛。各类英语考试及竞赛写作部分的主要题型如下图所示:从上表可以看出,在英语考试和竞赛写作中,各类应用文和不同形式的短文基本都有涉及。本章主要分析常考应用文(信函、电子邮件、备忘录、通知等)的写作方法和技巧,包括篇章结构特点、行文规范和具体的语言表达形式等。写好任何一种文体的

2、英语应用文,关键是要掌握该文体的写作方法和技巧,抓住解题的核心。Contents4Unit 20 备忘录(二)Unit 21 通知、海报与启事Unit 15 英文信函格式015Explanation:英语信函主要由七个部分组成:信头(heading)、写信日期(date)、信内地址(inside address)、称呼语(salutation)、正文(body)、结束语(complimentary close)和署名(signature)。写作考试常常只要求包含写信日期、称呼语、正文、结束语和署名这几个要素即可。正文写作的关键是思路和语言。有些题目列出了提纲,要求考生对应提纲进行写作,在这种情

3、况下切忌打乱提纲顺序。如果题目没有明确给出提纲,则需要考生从题目描述中找出要点并进行扩展,写作时务必将所有要点囊括在内。Pre-class ActivitiesUnit 15 英文信函格式016Pre-class ActivitiesUnit 15 英文信函格式017Unit 15 英文信函格式018Unit 15 英文信函格式01Unit 15 英文信函格式01100111Task 1:阅读Letter A 和Letter B 并回答问题。In-class ActivitiesUnit 15 英文信函格式0112Task 1:阅读Letter A 和Letter B 并回答问题。In-cla

4、ss ActivitiesUnit 15 英文信函格式0113Task 1:阅读Letter A 和Letter B 并回答问题。In-class ActivitiesUnit 15 英文信函格式Brian wrote Letter A and Kenneth Beare wrote Letter B.Sue is going to read Letter A and Mr.Jones is going to read Letter B.Letter A is to say sorry and Letter B is to set up an appointment.A letter usua

5、lly consists of date,salutation,body,complimentary close and signature.From the salutation and signature,we can see that Letter A is informal while Letter B is formal.0114In-class ActivitiesUnit 15 英文信函格式Task 2:写信时需要根据人物关系的亲疏采用相应的称呼语与结束语。按照题目中设定的人物关系选择恰当的称呼语和结束语并说明理由。选用A。商务书信应采用正式文体,且称呼部分应使用题目所给的收信人

6、姓名。0115In-class ActivitiesUnit 15 英文信函格式选用A。商务书信应采用正式文体,且称呼部分应使用题目所给的收信人姓名。0116In-class ActivitiesUnit 15 英文信函格式Task 3:按照Task 2 的题目说明,扩展下列各信息点,并写成英语句子。开头:Thank you for your letter of June 19 and your interest in our company.主体:1.Our company is Guangan Medical Equipment Co.,Ltd.2.It was founded in 19

7、80.3.It was headquartered in Shenzhou,China.4.We mainly manufacture medical testing equipment.5.We have 1,000 employees in our company,120 of whom areengaged in product research and development.6.Our products are mainly exported to Southeast Asia and South America.结尾:1.It would be our great honor to

8、 have you as an agent of our products.2.Your early reply would be much appreciated.0117In-class ActivitiesUnit 15 英文信函格式Task 4:将Task 3 中的英语句子,组合成一封书信,注意句子之间的衔接和句式变化。0118Post-class ActivityUnit 15 英文信函格式0219Pre-class ActivitiesExplanation:高职英语写作考试经常考查的书信类别有申请信、求职信、投诉信、邀请信、感谢信、祝贺信和道歉信等。要写好书信,必须掌握其格式和正

9、文基本框架,了解先写什么,后写什么。正文通常由开头段、主体段和结尾段三个部分组成。开头段:开门见山表明写信目的;主体段:根据情景或提纲扩展内容,内容应翔实具体;结尾段:表达感谢、希望或祝愿等并期待回信。Unit 16 常见书信写作0215Unit 16 常见书信写作02Unit 16 常见书信写作1602Unit 16 常见书信写作02Unit 16 常见书信写作2302Unit 16 常见书信写作02Unit 16 常见书信写作02Unit 16 常见书信写作0227Task 1:阅读下列信函并回答对应的问题,注意各类信函中所包含的必要信息。In-class ActivitiesUnit 1

10、6 常见书信写作Task 1:阅读下列信函并回答对应的问题,注意各类信函中所包含的必要信息。In-class Activities02Unit 16 常见书信写作Steps are being taken to fix the problem and improve the service of the company.The writer is apologizing for the bad customer service.Task 1:阅读下列信函并回答对应的问题,注意各类信函中所包含的必要信息。In-class Activities02Unit 16 常见书信写作Task 1:阅读下列

11、信函并回答对应的问题,注意各类信函中所包含的必要信息。In-class Activities02Unit 16 常见书信写作She is congratulating on Ms.Harmons promotion.Because she is able and enthusiastic in her work.Task 2:根据所给情景写出书信开头句,并说明写信目的。In-class Activities02Unit 16 常见书信写作Im writing to apologize for being late for the meeting.Im writing to congratula

12、te you,Sara,on your graduation from college.Im writing to invite you,Mr.Smith,to be the guest speaker in the business conference.Im writing to complain about the food in the school canteen.Im writing with the hope to establish a business relationship with you.Task 3:审题并列出题目中所包含的主要内容信息。In-class Activ

13、ities02Unit 16 常见书信写作Task 3:审题并列出题目中所包含的主要内容信息。In-class Activities02Unit 16 常见书信写作开头段:Im writing this letter to ask for some information about your museum.主体段:1.Is your museum open on weekends as well as on weekdays,and what are the opening hours?2.What will be the theme of your exhibition the week

14、after the next and what items will be on display then?3.I would also like to inquire if there is any discount available on entrance ticket for students.4.I would like to know if students are allowed to take photos for the items on display.结尾段:I look forward to your reply.Thank you very much.Task 4:将

15、下列句子按照逻辑顺序组织成一封咨询信的正文,并将对应的序号写在横线上。In-class Activities02Unit 16 常见书信写作8-3-6-2-9-5-7-4-1Post-class Activities02Unit 16 常见书信写作Dear Sir/Madam,I wish to make a complaint about the coffee machine(item#564892)I bought from your website.Yesterday when I received it,I tried it only to find that it did not w

16、ork.I have tried many times following the instructions,but it still cant make a drop of coffee.Under these circumstances,I find this to be completely unacceptable.I would like to return the coffee machine to your store for a full refund.I would appreciate it very much if you could look into this mat

17、ter as soon as possible and get it settled within the week.Yours faithfully,Li MingUnit 17 电子邮件格式0336Pre-class ActivitiesExplanation:电子邮件因其方便快捷的特点在现代商务活动中被广泛使用,也是高职英语写作考试中常考的应用文文体。常见的商务类电子邮件一般包括两大部分:邮件头和正文。邮件头一般包含四部分。From:发件人邮箱地址;To:收件人邮箱地址;Date:发送邮件的日期;Subject:主题,简要说明邮件内容,收件人常据此决定是否详读邮件内容。Unit 17 电

18、子邮件格式0337Pre-class ActivitiesUnit 17 电子邮件格式0338Pre-class ActivitiesUnit 17 电子邮件格式0339Pre-class ActivitiesUnit 17 电子邮件格式0340Pre-class ActivitiesUnit 17 电子邮件格式0341Task 1:阅读下面两封电子邮件并回答问题。In-class ActivitiesUnit 17 电子邮件格式0342Task 1:阅读下面两封电子邮件并回答问题。In-class ActivitiesUnit 17 电子邮件格式0343Task 1:阅读下面两封电子邮件并回

19、答问题。In-class ActivitiesEmail A is written by John Harvey and email B by Joe.Mr.Andrews will read email A and Christine email B.The heading part includes recipients email address,senders email address and subject.We can tell by reading the subject line.Reply,if you please.Unit 17 电子邮件格式0344Task 2:邮件主

20、题必须能清楚地概括邮件内容。请选出下列不适合用作邮件主题的表达并说明理由。In-class Activities理由说明:meeting过于笼统,收件人无法从这个词判断出会议的内容和重要程度等;同样,email about an important matter也不能帮助收件人对会议内容有清晰的了解。Unit 17 电子邮件格式0345Task 3:根据邮件主体中的信息写出邮件主题。In-class ActivitiesInvitation to a Birthday PartyMeeting for Next MonthApplication for the Position of Stor

21、e ManagerUnit 17 电子邮件格式0346Task 3:根据邮件主体中的信息写出邮件主题。In-class ActivitiesAsking for a Letter of RecommendationRequest for an AppointmentUnit 17 电子邮件格式0347Task 4:主管Jane Doe 通知员工开会。请根据邮件格式和内容的要求在下面两份邮件中勾选出你认为比较规范的版本并说明理由。In-class ActivitiesUnit 17 电子邮件格式0348In-class ActivitiesUnit 17 电子邮件格式0349In-class A

22、ctivities理由:1主题明确具体,能传达邮件主要内容。2正文采用书信格式,格式要素完整。3邮件语言简明扼要,信息清楚。4分段并使用项目符号,使内容更清楚易读。5003Post-class ActivityUnit 17 电子邮件格式5103Post-class ActivityUnit 17 电子邮件格式0452Pre-class ActivitiesExplanation:电子邮件的正文结构与书信的正文结构相似,一般包括三大部分。开头段:开门见山简述写邮件的意图;主体段:描述事情背景和进展,明确说明希望对方采取何种行动或给出何种反馈;结尾段:表达祝福或感谢,期待回复。Unit 18 常

23、见电子邮件0453Pre-class ActivitiesUnit 18 常见电子邮件0454Pre-class ActivitiesUnit 18 常见电子邮件0455Pre-class ActivitiesUnit 18 常见电子邮件0456Pre-class ActivitiesUnit 18 常见电子邮件0457Pre-class ActivitiesUnit 18 常见电子邮件0458Pre-class ActivitiesUnit 18 常见电子邮件0459Pre-class ActivitiesUnit 18 常见电子邮件0460Unit 18 常见电子邮件In-class Ac

24、tivitiesTask 1:根据下面的电子邮件回答问题。0461Unit 18 常见电子邮件In-class ActivitiesTask 1:根据下面的电子邮件回答问题。It is written to apply for college admission.No.He doesnt know who exactly will read the email.He hopes to demonstrate that he has a good command of English.The reader is asked to send a list of requirements and t

25、he necessary forms for admission.Formal.0462Unit 18 常见电子邮件In-class ActivitiesTask 2:下列问题可以在电子邮件的哪个部分找到答案?请找出最佳选项并连线。0463Unit 18 常见电子邮件In-class ActivitiesTask 3:将下列句子按照逻辑顺序组织成一封电子邮件的正文,并将对应的序号写在横线上。7-6-4-5-2-3-10464Unit 18 常见电子邮件In-class ActivitiesTask 4:将Task 3 中排好序的句子组成邮件正文,并采用齐头式写在下面。Dear Mr.Smith

26、,I am Mark Zhang and I met you at the Canton Fair recently.I am quite interested in the new kind of cell phone which was exhibited by your company at the trade fair.Therefore,I would like to know some specific details about it.Could you please give me some information such as the specification,color

27、,price,functions and so on?I am quite confident of the prospect for the sales of the new cell phone and I also hope we could establish a long-term business relationship.I am looking forward to your reply!Yours sincerely,Mark Zhang0465Unit 18 常见电子邮件Post-class ActivityDear Sir/Madam,This morning we pl

28、aced an order for 10 units of each of the followingwristwatches via your online shipping website:1.Model AW-52.Model VC-73.Model MC-9However,I would like to cancel this order due to customer cancellation.I amvery sorry to cause the inconvenience to you and hope you will accept mysincere apologies.Bu

29、t please give this urgent cancellation your immediateattention.Thank you very much for your understanding.Faithfully yours,Li Ming6605Unit 19 备忘录(一)Pre-class ActivitiesExplanation:6705Unit 19 备忘录(一)6805Unit 19 备忘录(一)6905In-class ActivitiesTask 1:阅读下面的备忘录并回答问题。Unit 19 备忘录(一)7005In-class ActivitiesTas

30、k 1:阅读下面的备忘录并回答问题。Unit 19 备忘录(一)Three,which are the title,the header and the message.The names of the writer and the recipient,date and subject.The format of a memo is different from that of an e-mail in ways as shown in the table.To communicate throughout the company effectively.It can cut down on

31、needless e-mail,improve company-wide communication and allow the staff to save necessary information for later referral.7105In-class ActivitiesTask 2:从下列三个备忘录题头中,选择最规范的一个,并说明理由。Unit 19 备忘录(一)A理由:题头A最规范,包含了收件人和发件人的姓名和职务信息、日期、以及文字简练但信息明确的主题;题头B主题笼统、不足以让读者了解备忘录的具体内容;题头C缺少发件人的职务名称。72 05In-class Activiti

32、esTask 3:根据情景说明,将信息填写在右边备忘录相应的位置。Unit 19 备忘录(一)All staffSusan,SecretaryNext MondayInstallation of the New Software7305In-class ActivitiesTask 4:修改下面备忘录的格式,使其符合规范。Unit 19 备忘录(一)7405Post-class ActivityUnit 19 备忘录(一)7505Post-class ActivityUnit 19 备忘录(一)7606Unit 20 备忘录(二)7706Unit 20 备忘录(二)7806Unit 20 备忘

33、录(二)7906Unit 20 备忘录(二)8006Unit 20 备忘录(二)8106Unit 20 备忘录(二)8206Unit 20 备忘录(二)8306Unit 20 备忘录(二)8406Unit 20 备忘录(二)85 06In-class ActivitiesTask 1:根据下面的备忘录回答问题。Unit 20 备忘录(二)86 06In-class ActivitiesTask 1:根据下面的备忘录回答问题。Unit 20 备忘录(二)Prof.Doe wrote the memo and students in the writing class are expected t

34、o read it.Its about the organization of memos.The topic and the reasons why the memo is being written.The necessary background information,a short summary of the actions,relevant evidence and logical reasons for the solutions the writer proposes.In the final paragraph.87 06In-class ActivitiesTask 2:

35、阅读题目说明,将备忘录中缺失的信息补充完整。Unit 20 备忘录(二)Tom Beck,HR ManagerHead Office staffAppointment of the New Sales ManagerMs.Sally Yang has been appointed as the new Sales Manager at Head Office.give her a friendly welcome 88 06In-class ActivitiesTask 3:将下面句子和语言片段按照逻辑顺序组织成一份备忘录,注意分段,写在下面。Unit 20 备忘录(二)89 06In-cla

36、ss ActivitiesTask 3:将下面句子和语言片段按照逻辑顺序组织成一份备忘录,注意分段,写在下面。Unit 20 备忘录(二)90 06In-class ActivitiesTask 3:将下面句子和语言片段按照逻辑顺序组织成一份备忘录,注意分段,写在下面。Unit 20 备忘录(二)MemoTo:All Department HeadsFrom:David Wang,Office of the PresidentDate:July.6,2019Subject:Request for 20XX Budget EstimateWith the year-end approaching

37、,we need to ask each of you to prepare a preliminary budget estimate for the first quarter of 2020 for your department.The budget estimate is to be submitted on or before November 30.If you have any problems in meeting this deadline,please contact me.Yourcooperation will be very much appreciated.Tha

38、nk you.91 06In-class ActivitiesTask 4:下面备忘录的正文没有分段,请将其分段,使其更清楚易读。Unit 20 备忘录(二)92 06In-class ActivitiesTask 4:下面备忘录的正文没有分段,请将其分段,使其更清楚易读。Unit 20 备忘录(二)93 06Post-class ActivitiesUnit 20 备忘录(二)94 06Unit 21 通知、海报与启事Pre-class Activities95 06Unit 21 通知、海报与启事Pre-class Activities96 06Unit 21 通知、海报与启事Pre-cl

39、ass Activities97 06Unit 21 通知、海报与启事Pre-class Activities98 06Unit 21 通知、海报与启事Pre-class Activities99 06Unit 21 通知、海报与启事Pre-class Activities100 06Unit 21 通知、海报与启事Pre-class Activities101 06Unit 21 通知、海报与启事In-class ActivitiesTask 1:阅读下面的通知并回答问题。102 06Unit 21 通知、海报与启事In-class ActivitiesTask 1:阅读下面的通知并回答问题

40、。To inform the public of an English corner.Name,date,time,place,organizer etc.of the activity.Being brief and straightforward.103 06Unit 21 通知、海报与启事In-class ActivitiesTask 2:通知的开头句常用来交代事件的背景、时间和地点。参考方框中的句式,将下面每个句子译成英文。104 06Unit 21 通知、海报与启事In-class ActivitiesTask 2:通知的开头句常用来交代事件的背景、时间和地点。参考方框中的句式,将下

41、面每个句子译成英文。An English Speech Contest sponsored by ABC Company will be held in Classroom 421 of the Teaching Building 4 at 2 p.m.on Tuesday,May 7,2019.We are going to discuss the marketing plan for the next year in the department meeting room at 2 p.m.tomorrow.An international conference on globalizat

42、ion will be held at the Beijing Hilton Hotel on February 3,2019.105 06Unit 21 通知、海报与启事In-class ActivitiesTask 3:下面两篇应用文在格式和内容上缺失必要的信息。增加相应的信息,并写出修改后的短文。106 06Unit 21 通知、海报与启事In-class ActivitiesTask 3:下面两篇应用文在格式和内容上缺失必要的信息。增加相应的信息,并写出修改后的短文。107 06Unit 21 通知、海报与启事In-class ActivitiesTask 4:将下列语言片段按照逻辑顺

43、序组织成一份通知并写在下面。108 06Unit 21 通知、海报与启事In-class ActivitiesTask 4:将下列语言片段按照逻辑顺序组织成一份通知并写在下面。109 06Unit 21 通知、海报与启事Post-class Activity110 06Unit 21 通知、海报与启事Post-class Activity 11106Chapter Review06Unit 21 通知、海报与启事写作体裁、人物关系、写作目的、内容要点和字数要求等。在写作要素上,邮件主体部分与英文信函相似,包括称呼、正文、结束语和署名,但不需要写日期;在格式上,电子邮件比信函多了邮件头(收件人邮箱、发件人邮箱、主题)。电子邮件和备忘录在写作要素和格式上的相似和不同之处如下表所示:事件、时间、地点、参加人员和注意事项等。简明扼要,礼貌得体。112

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