1、UNITl Teaching Aiml Reading Il Reading IIl Extended ActivitiesTeaching AimUnit 4 Consumer Satisfaction1.Cognitive Information（认知信息）:Consumer Satisfaction2.Language Focus（内容重点）Key Words:bargain,trick,extort,silly,innocent,novelty,whereupon,rush,breathtaking,impertinence,plead,outrage,sane,trifle,extr
2、avagant,loo,sticky Phrases:to start with,might as well,for the sake of,in ones defense,as though,for ones life time,pile up,fall for,serve sb.right,all the same3.Communicative Skills（交际技能）（交际技能）Expressions:Expressions of“Complaining”4.Lexical Knowledge（词汇学知识）（词汇学知识）:Suffixes:able/ible,al,ant/ent,ary
3、/ory,an/ianReading IUnit 4 Consumer SatisfactionUNIT Background Information Pre-reading Text New Words and Expressions Exercises Post-readingPre-readingUnit 4 Consumer Satisfaction Pre-reading I Pre-reading IIPre-reading IUnit 4 Consumer SatisfactionBrainstorming:What does the word“bargain”mean to y
4、ou?Work with your partner and find the possible definitions of this word and write them down here.bargainan effective sales technique to encourage customers to purchasesomething offered,sold or bought cheapan opportunity not to be missed to buy something at a price lower than usuala trick to make yo
5、u buy something that you dont really need to negotiate over the terms of an agreement or contractto negotiate with the seller for the purpose of bringing the price downPre-reading IUnit 4 Consumer SatisfactionWork with your partner and write out words about places where people go for bargains.discou
6、nt store,garage sale 现场旧货出售chain store 连锁商店five-and-ten-cent store/dime store 廉价商店grocery store 杂货店e-business in the Internet 网上交易supermarket 超级市场auction market 拍卖市场sky market 露天市场flea market 跳蚤市场（旧货和廉价商品市场）night market夜市public produce market 农产品零售市场street market 路摊secondhand market 旧货市场Pre-reading
7、IIUnit 4 Consumer SatisfactionPairwork:Discuss with your partner the following questions.1.Do you often bargain with shop assistants when you buy things?2.Do you often look around the shops for bargains?3.Where or when are you most likely to find a bargain?4.Have you ever bought anything that you di
8、dnt need just because you thought it was a bargain?5.What was the best bargain you have found?Describe it to your classmates.Background InformationUnit 4 Consumer Satisfaction1.Definition of consumer satisfactionConsumer satisfaction is a business term used to capture the idea of measuring how satis
9、fied an enterprises consumers are with the organizations efforts in a marketplace.Every organization has consumers of some kind.The organization provides products（goods and/or services）of some kind to its consumers through the mechanism of a marketplace.The products the organization provides are sub
10、ject to competition whether by similar products or by substitution products.The reason an organization is interested in the satisfaction of its consumers is because consumers purchase the organizations products.The organization is interested in retaining its existing consumers and increasing the num
11、ber of its consumers.Consumer satisfaction is an ambiguousBackground InformationUnit 4 Consumer Satisfactionand abstract concept and the actual manifestation of the state of satisfaction will vary from person to person.The state of satisfaction depends on a number of both psychological and physical
12、variables.The level of satisfaction can also vary depending on other options the consumer may have and other products against which the consumer can compare the organizations products.Because satisfaction is basically a psychological state,it is difficult to measure quantitatively.In other words,the
13、re are no units of satisfaction that have been defined.The usual measures of consumer satisfaction involve a survey instrument with a set of statements using a scale.The consumer is asked to evaluate each statement and then select from a scale how much the consumer agrees or disagrees with the state
14、ment.Background InformationUnit 4 Consumer Satisfaction2.Factors influencing consumer satisfactionConsumer satisfaction is sometimes defined as a consumers evaluation of the actual performance of a purchase（product or service）in terms of pre-formulated objectives and expectations.Consumer satisfacti
15、on comes when a purchase is evaluated in the course of its use and the consumer concludes that it meets or exceeds his or her initial expectations.The interaction between expectation of a product and the eventual performance of the productBackground InformationUnit 4 Consumer Satisfactiontherefore l
16、eads to either consumer satisfaction or consumer dissatisfaction.Apart from the fact that individual characteristics of consumers（such as age,level of education,financial status）and personality differences have an influence on the experience of consumer satisfaction and the intensity of the experien
17、ce subsequent to a purchase,consumer satisfaction as such is complex and difficult to predict.It was speculated that consumer satisfaction is influenced by：the product features,taking due account of previous experience,brand-name perceptions and symbolic elements;the context of the purchase,which in
18、cludes the influence of salespeople and social references;individual characteristics that entail persuadability and perceptual distortion.Language and Culture FocusUnit 4 Consumer Satisfaction1.bargain 1）n.something bought cheaply or for less than its usual price.便宜货；廉价货e.g.I might buy a TV,if I can
19、 find a bargain in the sales.The shoes are a bargain at 22.2）n.an agreement.协议；交易相关搭配make/strike a bargain：达成协议e.g.We have made a bargain that hell do the shopping and Ill cook.drive a hard bargain:达成非常有利于自己的协议e.g.He is determined to drive a hard bargain.Language and Culture FocusUnit 4 Consumer Sat
20、isfaction keep ones side of the bargain:履行协议e.g.Management and unions have struck a bargain over wage increases.）vi.to discuss the conditions of a sale,agreement,etc.讲价 钱；讨价还价e.g.The worker bargained for better pay.相关词bargaining n.讨价还价e.g.The 4%pay rise was the result of some hard bargaining.Languag
21、e and Culture FocusUnit 4 Consumer Satisfaction2.trick ）n.something one does in order to deceive someone else.骗局；花招；诡计 e.g.He pretended to be ill,but it was just a trick.相关搭配dirty/mean/rotten trick:下流的/无耻的/卑鄙的诡计 ）n.something one does to surprise someone else or make other people laugh.恶作剧相关搭配play a
22、trick on sb.:捉弄某人 e.g.The girls were always playing tricks on their teachers.Language and Culture FocusUnit 4 Consumer Satisfaction）n.a clever way of doing something that works very well.诀窍；技巧 e.g.The trick is to bend your knees as you catch the ball.A salesman should know all the tricks of the trad
23、e.）vt.to deceive someone in order to get something from them or to make them do something.欺骗；诱骗；哄骗相关搭配trick sb.into doing sth.e.g.Clients were tricked into believing their money was being invested.trick sb.out ofe.g.The company was treated out of 2 million.相关词tricky adj.困难的；复杂的；棘手的e.g.I found myself
24、 in a very tricky situation.Finding the electrical fault is really tricky.Language and Culture FocusUnit 4 Consumer Satisfaction3.extort:vt.to illegally force someone to give one money by threatening them.敲诈；勒索相关搭配extort sth.from/out of sb.勒索；强抢 e.g.Landlords tried to cover their losses by extorting
25、 high rents from tenants.相关词extortion n.敲诈；勒索 e.g.He faces charges of kidnapping and extortion.他面临诱拐和敲诈的指控。Language and Culture FocusUnit 4 Consumer Satisfaction4.innocent ）adj.not having much experience of life,so that one is easily deceived;naive.天真无邪的；涉世不深的 e.g.Hes so innocent that anyone can tak
26、e advantage of him.2）adj.not guilty of a crime.无罪的 e.g.Nobody would believe that I was innocent.He is innocent of murder.相关搭配innocent victims/bystanders/people：无辜的受害者/旁观者/人们相关词innocence n.清白无罪；单纯；天真 e.g.Can you prove your innocence?In our innocence we believed everything we were told.Language and Cu
27、lture FocusUnit 4 Consumer Satisfaction5.I feel certain that.:I feel confident and sure,without any doubts that.e.g.Im absolutely certain that I left the keys in the kitchen.I felt certain that Id passed the test.比较It is certain that:if something is certain,it will definitely happen or is definitely
28、 true.e.g.It now seems certain that there will be an election in May.Its not certain where he lived.It is by no means certain that the deal will be accepted.Language and Culture FocusUnit 4 Consumer Satisfaction6.It will sell well:It will be bought by a lot of people.“Sell”,followed by“well”or“badly
29、”,can be used in the active form with passive meaning“be sold well or badly”.e.g.Anti-age creams always sell well.Do certain products and services sell well?He was producing boots that sold well but did not wear well.The year began with 1,400 own label items and finished with nearly 1,900 all sellin
30、g well.Language and Culture FocusUnit 4 Consumer Satisfaction7.to start with 1）used to talk about the beginning of a situation,esp.when it changes later.起初；开始时 e.g.I felt nervous to start with,but soon began to relax.2）first of all.首先；第一 e.g.Were not going on holiday this year;to start with we haven
31、t got the money and then theres still a lot we need to do on the house.Language and Culture FocusUnit 4 Consumer Satisfaction8.novelty 1）n.the quality of being new,unusual,and interesting.新颖；新 奇性 e.g.I was intrigued by the novelty of his idea.I enjoyed living in Paris at first but the novelty soon w
32、ore off.2）n.something new and unusual which attracts peoples attention and interest.新奇的事物 e.g.Cars were still something of a novelty at the beginning of last century.相关词novel adj.新颖的；新奇的 e.g.Thats a novel idea opening an English restaurant in France.Language and Culture FocusUnit 4 Consumer Satisfac
33、tion9.turn sth.into sth.:to change from one thing into another.（usu.by magic）e.g.In a flash they turn the sofa into a bed.The witch had turned them all into stone.Language and Culture FocusUnit 4 Consumer Satisfaction10.whereupon:conj.used when something immediately after something else,or as a resu
34、lt of something happens.马上；于是 e.g.Molly banned her from the dining room,whereupon Bridget burst into tears.I told her she looked fat,whereupon she threw the entire contents of a saucepan at me and burst into tears.Language and Culture FocusUnit 4 Consumer Satisfaction11.rush to do sth.:to do somethi
35、ng very quickly and without delay.匆匆做（某事）e.g.I rushed to pack my suitcase before she came back.We shouldnt rush to blame them.Language and Culture FocusUnit 4 Consumer Satisfaction12.breathtaking impertinence:Although the one-penny reduction of the price may well be considered to be an insult,it pro
36、duces great excitement to buyers and encourages them to buy it.Language and Culture FocusUnit 4 Consumer Satisfaction13.breathtaking:adj.very impressive,exciting or surprising.使 人兴奋的；激动人心的；惊险的 e.g.The guest house was on the side of the cliff,with breathtaking views of the ocean below.The changes in
37、the city since 1980 have been breathtaking.The drive along the beach and up the mountain is truly breathtaking.Language and Culture FocusUnit 4 Consumer Satisfaction14.impertinence:n.the state of being rude or not respectful.不礼 貌；莽撞无礼 e.g.While they prepare for dinner,Don Quixote scolds Sancho for h
38、is impertinence and orders him to be more discreet in further conversations.His superiors were outraged by his impertinence in suggesting a solution they hadnt considered.相关词impertinent adj.不礼貌的；莽撞无礼的 e.g.The question about her age is very impertinent.Language and Culture FocusUnit 4 Consumer Satisf
39、action15.might（just）as well:used to suggest that someone should do something,because there is no good reason to do anything else.只好；还是为好；也可以 e.g.Its no good waiting for the bus.We might as well walk.I might just as well have stayed at home.He said we might as well go before his sister arrived,becaus
40、e once she came,it would be impossible.Language and Culture FocusUnit 4 Consumer Satisfaction16.for the sake of:in order to help,please,improve someone or something.由于；为了的缘故 e.g.He moved to the seaside for the sake of his health.I only went for Kays sake.This is an interesting topic,but I feel like
41、this is more for the sake of publication.Language and Culture FocusUnit 4 Consumer Satisfaction17.plead ）vi./vt.to state in a court of law whether one is guilty of a crime.（在法庭上）承认（有罪）；申辩相关搭配plead guilty/not guilty/innocent e.g.Henry pleaded not guilty to the charge of murder.A German manufacturer h
42、as agreed to plead guilty and pay a 160 million fine for engaging in an international price-fixing conspiracy that drove up computer prices.2）vi.to ask for in a sincere and emotional way.恳求；央求 e.g.The hostages families pleaded for their safe return.She pleaded with her mother to let her get out.Lang
43、uage and Culture FocusUnit 4 Consumer Satisfaction18.outrage 1）vt.to make someone feel very angry and shocked.使某人震 怒；激起某人的义愤e.g.People were outraged at the idea of releasing the mass murderer.2）n.a feeling of great anger and shock.愤慨；义愤；震怒e.g.The injustice of the situation filled him with a sense of
44、 outrage.3）n.a very cruel,violent and shocking action or event.暴行e.g.These terrorist attacks are outrages against society.相关词outrageous:adj.very shocking and extremely unfair or offensive.骇 人的；蛮横的；极不公正的e.g.outrageous prices I cant believe hes been allowed to spread such outrageous lies!Language and
45、Culture FocusUnit 4 Consumer Satisfaction19.in ones defense:to protect against attacks.为辩护/答辩 e.g.Speaking in defense of the proposal,he pointed out how much cheaper it would be.The man has been fierce in defense of the present system.Language and Culture FocusUnit 4 Consumer Satisfaction20.sane:adj
46、.able to think in a normal and reasonable way.心智 健全的；神智正常的 e.g.This is a risk no sane person will take.antonym:insaneLanguage and Culture FocusUnit 4 Consumer Satisfaction21.trifle 1）n.slightly;rather.少量；有点 e.g.You look a trifle nervous.Its a full life,if a trifle boring.2）n.something unimportant or
47、 not valuable.琐事；无价值的东西 e.g.I dont know why you waste your money on such trifles.相关词trifling adj.不重要的；微不足道的 e.g.a trifling matter a trifling sum相关搭配trifle with：轻视；小看；随便对待 e.g.The boss is not a man to be trifled with.Language and Culture FocusUnit 4 Consumer Satisfaction22.extravagant ）adj.spending a
48、 lot of money on things that are not necessary.浪费的；没必要的 e.g.It was very extravagant of you to spend 500 yuan on a bag.）adj.very impressive because of being very expensive,beautiful,etc.铺张的；豪华的 e.g.They decided to give an extravagant dinner party.Language and Culture FocusUnit 4 Consumer Satisfaction
49、23.as though:as if.似乎；好像 e.g.You look as though youve had a good time.It sounds as though shes been really ill.That news reporter always sounds as though hes drunk.Language and Culture FocusUnit 4 Consumer Satisfaction24.for ones life time:for the time during which one is alive.一生 e.g.I will be prou
50、d of myself for this experience for my life time.They must work hard for their life time to pay off the debt.Language and Culture FocusUnit 4 Consumer Satisfaction25.loo:n.（：informal）a toilet.卫生间;厕所 e.g.All rooms are comfortably furnished and have their own shower and loo.I had to go to the loo.It i
