1、国开电大专科商务英语2机考题库第三大题阅读理解这择题 Bob:weve undertaken so many changes over the past few months.Id like to know how things are shaping up.john:There have certainly been some challenges,but Id say were on track to hit our targets for the years end.Bob:Where do you think our greatest advantage lies in our com
2、petition?john:Were taking advantage of the economies of scale.Weve been able to reduce our price point,which gives us the advantage over the competition in pricing.Bob:Ournewsupplychainhasreallybeenpushedbythemanagement.Were also thinking about expanding this strategy to other segments of the market
3、.john:Its been tough on our competition,they just cant keep up.Not only that,but our uniqueness(独一无二性) is finally being perceived by a wider audience.Bob:Our breadth really cant be beat.Marketings also been doing excellent job on getting that message out.john:Our sportswear line combines durability(
4、耐久性),uniqueness and comfort-at an incredibly affordable price.Cant beat that!Bob:Were also taking advantage of social media,such as the Facebook,Twitter and other social networking tools to get the message out.Its a new territory(领域),but we need to continue to hone that message.john:S ocial media is
5、 an entirely new game.Marketings brought in some consulting specialists to help us take advantage of these new technologies.26.How is the company doing currently?A.Rather badly.B.Rather well.C.Moderately well.答案B27.Where does the greatest advantage lie in their competition?A.New marketing schemes.B.
6、Wide range of activities.C.Economies of scale.答案C28.What quality of the company is being perceived by a wider audience?A.The companys quality.B.The companys growth.C.The companys uniqueness.答案C29.What tool is the marketing department using to get their message out?A.Social media.B.SportswearC.Market
7、ing chain.答案A30.What steps has the marketing department taken to improve their understanding of social media? A.It has created a new job for social media.B.It has consulted some consultants.C.It has ignored social media.答案BBusiness EthicsNowadays,more and more attention is being paid to“Business Eth
8、ics” .But what does it mean?What is the importance of ethics in business?Business ethics is not about personality,though a good personality is valuable.Ethics is the primary element and prerequisite for a successful business.No matter what you do,you should think of business as a matter of integrity
9、.Nowadays,the slip in ethics and the absence of social responsibility,especially integrity,have led to a crisis in business,seriously influencing social development.Events resulting from a loss of trust are being seen now and then and they affect society in many unfortunate ways.Most people know the
10、 importance of business ethics,but still some people dont honor them. We often hear media reports on problems in business,such as adding harmful materials to products.These behaviors cause much damage to consumers,who spend money but do not get quality goods,especially when these commodities do grea
11、t harm to their health.It is difficult for people to forget the case in which some children consumed unsafe milk powder produced by a few immoral businesses,and their health suffered serious damage as a result.People cant bear this kind of behavior and the businesses responsible must be closed down
12、and the related personnel be punished.26.Whats the primary component for a prosperous business?A.Good management.B.Reliable credit status.C.Business ethics.答案C27.What is the influence of losing integrity?A.It hinders social development.B.It worsens the companys reputation.C.It reduces peoples trust
13、between each other.答案A28.What is peoples attitude towards business ethics?A.All people pay attention to business ethics.B.Lots of people know its importance but some still dont honor it.C.Most people attach importance to it and follow it.答案B29.Which of the following items is NOT mentioned in this pa
14、ssage?A.Nowadays,the absence of ethics,especially integrity has led to a crisis in business world.B.Manufactures immoral behaviors do little harm to consumers.C.Media is very important for people to know more about commodities.答案B30.What is the authors attitude toward immoral behaviors in business?A
15、.Critical.B.Affirmative.C.In different.答案AElectronic BankingElectronic banking,ore-banking,has radically changed the way customers can do banking.Before ebanking,if you wanted to check an account balance,you physically had to go to the bank branch.Now there are many banking methods available.ATM s h
16、ave become very useful because they allow you to check balances,make deposits,withdraw funds and transfer money.Telephone banking enables you to conduct electronic funds transfer,check balances and pay bills.Mobile banking functions nearly the same as telephone banking,except that information is car
17、ried by Short Message Service.Online banking provides you with many more services.They include changing account details like address and password,arranging bill payments,viewing transactions and transferring money between accounts.It is important to protect your personal information when banking onl
18、ine.You should clear your cookies after each banking session,and make sure that your password is long enough to prevent it from being easily hacked. 26.How did people check how much money they had in their bank account before e-banking?A.They telephoned the bank.B.They wrote to the bank.C.Whey went
19、to a bank to check it.答案C27.There are banking methods mentioned in the passage.A.3.B.4.C.5.答案A28.According to the passage,you can through telephone banking.A.change account detailsB.make depositsC.conduct electronic funds transfer答案C29.Mobile banking provides online banking.A.fewer services thanB.as
20、 many services asC.the same services as答案B30.How can we protect our personal information when we conduct online banking?A.We can clean the computer whenever we use it.B.We only check our own account balances,C.We can set longer password to make it difficult for hackers,答案C Far East:Logist ical Solut
21、ionJune 1,2016Dear Mr.Anderson,We appreciate very much the cooperation you have always extended to us.I provide more information below about our company and the services we offer for your reference.Far East is a specialist logistics service provider.We operate in sectors of commerce and industry whe
22、re flexible solutions are required. Were flexible adaptable and innovative.Everything we do is about your business.We will tailor our services to your exact needs,or provide a unique solution.An example of a recent action was the delivery of sandbags to Row lands Castle this week.Our customer urgent
23、ly required the delivery due to the local flooding.Also,the customer worked nights,so we had to make the delivery fit with her work schedule.To make it more manageable,we divided the sandbags on to two pallets.On arrival,our staff parked in one foot deep water and assisted the customer with placing
24、the sandbags so that they stopped her property from being flooded.Needless to say,our customer was very happy with the quality of service.The fact is that we care about our customers and we are passionate about cur services.Thank you for your attention.Yours sincerely:Lin Hanxue (Ms.)Logistics Offic
25、er26 Lin Hanxue thanks Mr Anderson A.for his kindnessB.to get more helpC.for their joint work答案C27.Far East is a specialist logistics service provider which A.works at nightB.is flexible,adaptable and innovativeC.provides information答案B28.The customer urgently asked them to deliver the sandbags A.be
26、cause they care about the customers businessB.because they can split down the sandbags into two palletsC.to stop her property from being flooded答案C29.They divided the sandbags on to two pallets A.to make the delivery fit with the requirementsB.because they are too heavyC.to make it easy to handle答案C
27、30.The main purpose of the letter is to show that A.Far East cares about their customers and they are passionate about their serviceB.their customers are very happy with the quality of serviceC.an example of their latest actions答案A Business EthicsNowadays, more and more attention is being paid toBus
28、iness Ethics But what does it mean?What is the importance of ethics in business?Business ethics is not about personality,though a good personality is valuable.Ethics is the primary element and prerequisite for a successful business.No matter what you do,you should think of business as a matter of in
29、tegrity.Nowadays,the slip in ethics and the absence of social responsibility,especially integrity,have led to a crisis in business,seriously influencing social development.Events resulting from a loss of trust are being seen now and then and they affect society in many unfortunate ways.Most people k
30、now the importance of business ethics,but still some people dont honor them.We often hear media reports on problems in business,such as adding harmful materials to products.These behaviors cause much damage to consumers,who spend money but do not get quality goods,especially when these commodities d
31、o great harm to their health.It is difficult for people to forget the case in which some children consumed unsafe milk powder produced by a few immoral businesses,and their health suffered serious damage as a result.People cant bear this kind of behavior and the businesses responsible must be closed
32、 down and the related personnel be punished.26.Whats the primary component for a prosperous business?A.Good management.B.Reliable credit status.C.Business ethics.答案C27.What is the influence of losing integrity?A.It hinders social development.B.It worsens the companys reputation.C.It reduces peoples
33、trust between each other.答案A28.What is peoples attitude towards business ethics?A.All people pay attention to business ethics.B.Lots of people know its importance but some still dont honor it.C.Most people attach importance to it and follow it.答案B29.Which of the following items is NOT mentioned in t
34、his passage?A.Nowadays,the absence of ethics,especially integrity has led to a crisis in business world.B.Manufactures immoral behaviors do little harm to consumers.C.Media is very important for people to know more about commodities.答案B30.What is the authors attitude toward immoral behaviors in busi
35、ness?A.Critical.B.Affirmative.C.In different.答案APersonal Income Tax Ra tePersonal Income Tax Rate(monthly)(Valid from Sept.1,2011)bracketgradingtax rate(%)(TR)simple coefficient(SC)1less than 1.5003021,500-4,5001010534,500-9.0002055549,000-35,000251005535,000-55,000302755655,000-80,0003555057Over 80
36、,0004513505Note:Tax=(income-3500)*TR-SCThe above table shows individual income tax in China.The tax free threshold is 3,500 RMB per month.The taxrates are divided into 7 brackets.The lowest rate is 3%for income between 3,501 and 5,000,while the highest rate is 45%for income over 83,500.Therefore,the
37、 higher our income is,the more tax we should pay.Tax,which can be used in public services such as education,road construction,public health and soon,is very important to our country.As we all know,tax makes up a great part of our countrys revenue,and the development of our country depends on it.From
38、 what has been discussed above,we can see that it is everyones legal duty to pay tax because taxes contribute to the country and create benefits for everyone.Those who try to evade taxation are sure to be punished.In short,paying taxis our responsibility to society.26.If your income is3450RMBa month
39、,the tax rate for you is A.zeroB. 10%C.3%答案C27.Tax rate for income over 85000 isA.differentB.the sameC.increasing答案B28. Countries depend on tax for their revenue.A.greatlyB.slightlyC.somewhat答案A29.Taxes contribute to and the country.A.personal incomeB.public servicesC.peoples responsibilities答案B30.I
40、t can be inferred from the text that the author A.supports the idea of paying necessary taxB.doesnt want to pay his tax next yearC.sometimes evades taxation答案AProduct AdvertisingProduct advertising is an important part of marketing.It aims at in er easing sales by making a product or service known t
41、o a wider audience,and by emphasizing its positive qualities.A company can advertise in various ways,depending on how much it wishes to spend.There are different media for advertising including television,radio,newspapers,magazines,the Internet and direct mail.The design and organization of advertis
42、ing campaigns is usually the job of an advertising agency.A good advertising program tells potential customers why they need the product,how it is used and the benefits derived from its use.A successful program also tells the consumer how the product is better than similar offerings by competitors.C
43、orporate advertising is not directly concerned with increasing the sales of a particular product or service,but more with the brand image and reputation a company wants to present to the general public or within an industry.Corporate advertising comes in three different types:image advertising,opini
44、on advertising and investment advertising.Image advertising attempts to promote the importance of a company.Opinion advertising presents the impression of doing a public service by addressing the importance of a company.Investment advertising is designed to attract potential investors.26.Generally s
45、peaking,whats an advertising agency responsible for?A.Telling customers what they need to buy.B.Emphasizing positive qualities of products.C.Designing and organizing advertisements for customers.答案C27.Companies can choose how to advertise their products according to A.their product qualityB.their ad
46、vertising budgetC.customerslikes and dislikes答案B28.A good advertising program can tell people A.how they can benefit from using the productB.where the product is producedC.how the product is different答案A29 is more interested in increasing the sales of products.A.Product advertisingB.Successful advertisingC.Corporate advertising答案A30.Corporate advertising aims to buildup the companys gener
