1、Chapter 6Intercultural Business Etiquette and ProtocolLearning Objective Understand the importance of appropriate etiquette and protocol in intercultural business communication Identify cultural differences in naming systems,business card exchange and other initiating business contacts Understand ho
2、w cultural differences in social entertainment may affect intercultural business communication Understand how gift-giving practices vary from culture to cultureLearning Objective Learn the role that clothing plays in interacting with persons from other countries Learn the importance of knowing about
3、 the variable rules of business engagement Become aware of the cultural impact on the comprehension of humor in international businessWhat special etiquette and protocol should we pay attention to during a western dinner?Protocol Defined The customs and regulations dealing with diplomatic formality,
4、precedence and etiquette.Etiquette Defined Conventional requirements as to proper social behaviorProtocol Defined Customs and regulations dealing with diplomatic etiquette and courtesies expected in official dealings with persons in various culturesEtiquette Defined Manners and behavior considered a
5、cceptable in social and business situationsDefined by Nan Leaptrott Protocol is what to do in a given situation.Etiquette is how to do it and how to do it gracefully.Example Protocol If you are at a meeting in northern Europe,give the speaker your full attention and strong eye contactEtiquette Sit u
6、p and show interest in what is being said.Do not interrupt the speaker with questions unless he has asked the audience to do so.If people are taking turns in a group,try to take notes after the person has finished with his remarks.Initial Business Relationship1.Initial contacts2.Naming systems3.Busi
7、ness card etiquetteA brief phone callA formal letter A“go-between”Initial ContactsNaming System Be aware that there are differences in global naming systems and the differences can be subtleBusiness Card Etiquette In Europe An expected part In U.S.A Casual informality In Japan A meaningful ritualSoc
8、ial Entertainment1.Dinning Practices2.Drinking Protocol3.Seating Arrangement4.Cocktail Party5.Tipping Dinning Practices Extending the business Extending the business meeting through the meeting through the mealtime but not merely mealtime but not merely eating or drinkingeating or drinkingTimeAt noo
9、nIn the eveningPlaceIn private homesAt restaurants(1).(1).餐巾Napkin(2).(2).魚叉Fish Fork(3).(3).主菜叉Dinner or Main Course Fork(4).(4).沙拉叉Salad Fork(5).(5).汤杯及汤底盘Soup Bowl&Plate(6).(6).主菜盘Dinner Plate(7).(7).主菜刀Dinner Knife(8).(8).鱼刀Fish Knife(9).(9).汤匙Soup Spoon(10).(10).面包及奶油盘Bread&Butter Plate(11).(11
10、).奶油刀Butter Knife(12).(12).点心匙及点心叉Dessert Spoon and Cake Fork(13).(13).水杯Sterling Water Goblet(14).(14).红酒杯Red Wine Goblet(15).(15).白酒杯White Wine Goblet 食用面包食用面包的方法的方法 错误示范错误示范喝汤的方式喝汤的方式暂停喝汤时暂停喝汤时错误示范错误示范每吃完一道菜每吃完一道菜用餐完毕用餐完毕Drinking ProtocolThe Purpose Alcohol remains a great facilitator,the lubrica
11、nt that loosens up the relationship and greases the social skids on the way to successful business deal American culture Shunning of alcohol in business meal Islamic culture Complete shunning of alcohol Chinese culture Liquor is the main drink to show respect and express happiness Korean and Japanes
12、e culture A way to break down the strict social barrierSeating ArrangementFrench MethodBritish MethodFrench methodFrench methodBritish MethodNext most IMP.female GuestHostMost IMP.female GuestNext most IMP.male GuestHostessMost IMP.Male GuestIn ChinaIn ChinaHostHostessMost Imp.GuestNext most IMP.Gue
13、stLeast IMP.GuestNext Least IMP.GuestCocktail PartyThe Goal To meet as many people as possible No body expects to get into deep discussionTipping Gift-giving EtiquetteGift-giving BlunderImportant or not?Highly important Japan Important but not fatal Middle East,Pacific rim countries Somewhat importa
14、nt Latin America,Central and Eastern Europe Not important Australia,Canada,United States,UK,Northern European countries,Southern EuropeBusiness DressCasual or Not?Business SchedulingCultural VariationsCultures vary inOffice hoursLunch periodBusiness daysThe Use of HumorDos and Taboos Avoid any and a
15、ll ethnic jokes Watch to see what types of subjects,situations,or incidents amuse your hosts Laugh off your goof or gaffe Humorous devices such as English malapropisms,puns,or spoonerism are not appropriate.Assignment What is the importance of appropriate etiquette and protocol in intercultural business communication?
