1、1.Business etiquette1.Business etiquette 1.1 Introduction in general 1.2 Some guidelines for introduction 1.3 The response to the introduction 1.4 Face-to-Face greeting 1.5 Verbal greetings and non-verbal greetings 1.6 Space adventures 2.Handshaking and exchange business cardsHandshaking and exchang
2、e business cards 2.1 The good time to shake hands 2.2 Hand-shaking codes.2.3 How to exchange business cards 2.4 Treat the card with respect 2.5 The rules of the card game Main Points3.Dressing3.Dressing 3.1 Global Dress Codes 3.2 Keeping it simple 3.3 Dressing for women4.Dining etiquette4.Dining eti
3、quette 4.1 Basic dining etiquette tips 4.2 Dining at someones home 4.3 Dining with chopsticks 5.Social customs5.Social customs 5.1 Gift packaging and receiving 5.2 What to bring as gifts 6.Humor in business,superstitions 6.Humor in business,superstitions and taboos and taboos 6.1 Humor in business 6
4、.2 Superstitions understood 6.3 Superstitions held in some cultures 6.4 Taboos understood Etiquette refers to manners and behavior considered acceptable in social and business situations.Proper social behavior includes learning cultural variations in making introductions,exchanging business cards,re
5、cognizing position and status,dining practices,giving gifts,etc.How will you start the conversation?(1)One day two Chinese college students meet on the train,sitting by the window,opposite to each other.Just to get rid of the silence during the long trip,both of them wish to communicate and become a
6、cquainted.How will you two start the conversation?How will you start the conversation?(2)One day two American college students meet on the train,sitting by the window,opposite to each other.Just to get rid of the silence during the long trip,both of them desire to communicate and become acquainted.H
7、ow will you two start the conversation?An introduction is the formal presentation of one person to another,in which people get to know each other and establish relationship each other.The first impression is very important.The proper introduction can be a good beginning for the future communication.
8、Being sensitive to cultural variations when making introductions will ensure that your first encounter with a person from another country will leave a positive impression.First impressions are made only once but are remembered for a long time.The procedure for making introductions varies from cultur
9、e to culture.First names are used almost immediately by people from the United States and Great Britain,but introductions are more formal in some other cultures.Remember that in some cultures such as the Chinese,the surname comes first and given name last.While making introduction,there are some rul
10、es to abide by:1)A man is always introduced to a woman.2.1 Some guidelines for introductionSome guidelines for introduction 2)A young person is always introduced to an older person.3)A less important person is always introduced to a more important person.However,in business introductions,there is on
11、e basic rule:a less important person is introduced to a more important person,whether male or female.Do not use first names in business introductions,unless it is the office customer with a business client until requested to do so.Once you are introduced,youll attract others attention.Now,you should
12、 respond properly.Remember the following tips:1.3 The Response to the Introduction1.3 The Response to the Introduction1)Stand up.If you cannot stand up,you should show your intention to do so,or try your best to stand up.No matter you are lady or gentleman,you should follow this rule.2)Approach and
13、look at the other person with a smile to show respect to the other party.3)Shake hands.Shaking hands is to show your trust and respect,and its also a way to send your greetings.4)Repeat names.Greet the other party by repeating the other partys name.5)Say good-bye when you finish your conversation.Pr
14、actice:1)An introduction between a man a woman.(the man,Richard Smith,the president of California University from USA,the woman,Chen Hong,the director of the Educational Bureau,PRC)2)An introduction between a less important person to a more important one.(the less important,Bill Gates,the president
15、of Microsoft;the more important,Thom Jefferson,the president of the USA)3)An introduction between s young person to an older one.(the young,Li Cheng,a student from School of Foreign Languages and Cultures,Dalian Nationalities University;the older,Zhang Liang,the director of Cultural Exchange Center)
16、1.4 Face-to-Face GreetingsFace-to-Face GreetingsEach culture has its own form of acceptable greeting behavior,usually based on the level of formality found within the society.The rules of social distance etiquette vary by culture.Africans are far less structured in their greetings than Europeans.Exp
17、ect a warm physical greeting,an extended handshake or a hand on the shoulder in most African cultures.In Argentina,greetings are usually effusive(情感情感横溢的横溢的)with plenty of hugging and kissing.French people kiss on both cheeks.The Chinese way of greeting shuns(避开避开)the physical.It is generally a nod
18、or a slight bow.Dont interpret a soft handshake or lack of eye contact as a sign of weakness or lack of enthusiasm.It simply means that your Chinese colleague is not overly used to physical contact when greeting a stranger.Informal verbal greetings are usually used between close friends,for example,
19、you can say:“Hello,David.”or“Hi,Mary.”or“Long time no see.”or“What brings you here today?”1.5 Verbal greetings and non-verbal greetingsVerbal greetings and non-verbal greetingsFormal verbal greetings are usually used in the business situation.For example,you can say:“Good morning,Mr.Jones.How are yo
20、u?”or“Good afternoon,Dr.Ensminger.”or“Good evening,how was your weekend?”Kissing is a very personal way of saying hello,so you have to be careful about using it in business situations.Dont kiss someone you dont know well.Generally speaking,the longer you have known a person and the more established
21、your social and business relationships,the more appropriate a friendly peck on the cheek is likely to be for both parties.Take into consideration the occasion and the setting.Kisses exchanged in the context of business meetings that are social in nature,such as banquets and conventions,may be accept
22、able.A junior person kissing a senior executive appears to be currying favor.A senior executive kissing a junior person can suggest that youre taking advantage of your higher position to make inappropriate advances toward a subordinate.1.6 Space adventuresSpace adventures In Islamic cultures,special
23、 care should be taken when greeting a member of the opposite sex.A non-Islamic woman doing business in such a culture can determine the method of greeting.For men,the rules are different when greeting an Islamic female.Rule number one is never greet a woman with a kiss.Also,you should never offer yo
24、ur hand to a woman first.2.Handshaking and exchange business cards 2.Handshaking and exchange business cardsShaking hands is an expression of mutual trust and respect,and its a way to send greetings in business situation.Shaking hands politely and properly is very important.Shaking hands at differen
25、t time will leave different impression upon the person you are addressing:2.1 Good time to shake hands2.1 Good time to shake hands1)When you are introduced to others and when you say goodbye to others.2)When the visitor comes into your room or office.3)When you go to meet your client.5)When you go t
26、o attend the receptions or parties and when you take leave.2.2 Hand-shaking codes 2.2 Hand-shaking codes Social hand-shaking codes are relaxed in business situations where it is assumed that people meeting for the first time or after not seeing one another for a while will shake hands as a natural p
27、art of their greeting,no matter what their rank in relationship to one another and no matter what their gender.When you are introduced to someone,either one of you may extend your hand first.Your hand-shake should be relaxed but firm(never limp),and you should look at the other person in the eyes,sm
28、ile,and say“I am very pleased to meet you.or give other cordial greetings.Do not hold on to the other persons hand or pump his or her arm.If someone you are meeting seems to back off,do not force a handshake.If he does not respond to your offer to shake hands,simply drop your hand back to your side,
29、smile,and say Hello.”The hand shakings that changed ChinaMao Zedong&Kim KonsenIn 1950 for the Korean WarMao Zedong&Richard Nixon in 1972 for the diplomatic relation Ill be right there when you need any help.We should be friends for the world.Mao Zedong&Deng Xiaoping in 1974 for the sake of ChinaDeng
30、 Xiaoping&Margaret Hilda Thatcher in 1984 for Hong KongYou have to do something for China.Ill have Hong Kang back in 1997.Your business card is an extension of your business role in your company.If presenting to a multitude of foreign contacts at once,give your card to the leader of the delegation f
31、irst.In most Asian cultures,presenting a card with two hands conveys respect and an appreciation of the importance of the ritual.It is best to hold the card by the two upper corners when making the presentation.2.3 How to exchange business cards2.3 How to exchange business cards Likewise,you should
32、receive a business card with both hands.Once you have it in hand,take time to read itnot merely a glance but a deliberate study.Often this is an ideal time to repeat the persons name,which will help you connect the face to the name.2.42.4 Treat the card with respectTreat the card with respect In Jap
33、an and in many other Asian cultures it is insulting to put the card directly in your pocket,wallet or card case without giving it sufficient study time.In Japan it is best to lay the card in front of you on the table,especially during the first meeting.This is a sign of great respect.One exception t
34、o this rule is in Korea,where it is considered odd behavior to stare at the card or venerate(崇敬崇敬)it by placing it on the table.There it is OK to have a glance and place it in your pocket for later reference.While you may write on your own card,it is considered rude and disrespectful to write on som
35、eone else s.Treat the card with respect.Ideally,carry a small pocket cardholder or case.In the Islamic world the left hand is considered unclean.Even in many non-Islamic areas of Africa and Asia,the tradition has evolved of using the right hand in preference over the left.So while presenting or rece
36、iving a business card,use the right hand.In Europe and North America,business cards are far less formalized and are used merely to keep track of whos who during a hectic meeting schedule.1)Its not only polite to have your card translated into the local language it is now considered a must.Make it wo
37、rk for you.2)Always present your card with the printed side up or,in the case of bilingual cards,with the local language side showing.3)Wait to be introduced before presenting your business card.4)Present the cards one at a time in the order of the hierarchy of the delegation.5)Have your name and bu
38、siness title on the card.In some cultures it is common to include your academic degrees as well.2.5 The rules of the card game2.5 The rules of the card game 6)Dont inflate job titles.Also make sure to check the translation.7)Well-known or trademarked acronyms(such as IBM)need not be translated nor d
39、o words included in logos.8)Take plenty of cards.It can be highly embarrassing to run out of them and in some cultures it would be an insult.9)Many executives carry two sets of cards.One set is used purely for introductions and has no direct contact information.The other is used for more serious enc
40、ounters and includes detailed contact information.10)Always treat your colleagues cards with respect.3.Dressing3.Dressing With the internationalization of business,the room to be inventive in business dressing has diminished.While international business travelers are not yet wearing the same uniform
41、,there has been a clear tendency toward a more international standard of dressing for both men and women.3.1 Global Dress Codes 3.1 Global Dress Codes People communicate through what they wear,their hairstyle,and the polish of their shoes and even the look of their fingernails.An expensive watch is
42、usually noticed and is considered a subtle symbol of success and prosperity in just about every culture doing international business.3.2 Keeping it simple 3.2 Keeping it simple A well-fitted dark suitusually blue,gray,or blackis appropriate for almost all formal business situations and most social o
43、ccasions.Even at more casual social affairs,being dressed smartly pays dividends.The rule of thumb(经验之谈经验之谈):when in doubt,overdress for the occasion.A light-colored dress shirtthe best color is white-and a tie are standard.Though most such cultures are not fanatical about it,long-sleeve shirts are
44、preferred.Short sleeves are OK for after work casual meetings.3.3 Dressing for women3.3 Dressing for women For women,skirts and dresses are more the norm than pants in most every part of the worldFor women,power dressing may in fact make it harder to break down the stereotype of businesswomen as pre
45、tenders to male power.4.Dining etiquette rules 4.Dining etiquette rulesWhen it comes to dining customs,some basic ding etiquette tips are workable in most countries.The way you behave at a meal will have an impact on the impression business colleagues in front of you.4.1 Basic dining etiquette tips4
46、.1 Basic dining etiquette tips The following list of basic dining etiquette tips is valid for all cultures.The list is a mix of accepted universal custom and common sense.1)Place your napkin on your lap only after everyone has been seated.2)Never begin eating until everyone has been served,unless in
47、vited to do so by the hosts.3)Forearms are OK on the table but elbows are not.4)Keep the same flatware throughout a meal.It is acceptable to wipe them off with a piece of bread.5)Do not point or gesticulate with your knife(or any other implement for that matter)while engaged in conversation at table
48、.It is considered the height of rudeness and bad breeding.6)If you are not sure to eat something,leave it or watch to see how others eat it and imitate them.7)Your serving staff is responsible for replacing table items that have fallen on the floor.Simply ask for a replacement.8)When it comes to for
49、mal toasts,follow the lead of the hosts.In many Asian cultures only counterparts of equal stature may toast each other.9)Always taste your food before adding any seasonings.It is rude to season without tasting and may actually reflect negatively on your character by implying that you are prone to ma
50、king hasty decisions before checking out the facts.4.2 Dining at someones home4.2 Dining at someones home Sometimes,people are invited by their friends to have dinner at their home.So keep the following in mind before you go for your dinner.1)If you arrive before most guests and are seated,rise when
