1、Class hours:32 Teaching speed:one unit every three weeks Teaching approach:task-basedTeaching focus:writing+translating+business practiceClassroom activities:problem-solving,decision-making,information exchange,role-play and etc.TeachingArrangementUnit 1Business Letter WritingForm&Structure of BLAdd
2、ressing the Envelope Writing Principles HomeworkStructure of Business LetterLets examine these given samples and analyze its elements!础唰鹏确帽阴阳岛.除 PSC 翩 翩 P I e U e 制 量 回 国 帽 咀 皿 皿 wi也町.帽 铠 飞翩翩鹏n.喇1tJII!J，.，._.SiDcenly yows.peppor 副曲b恤MDetiD，M，田M伊TLetterheadDateSerial NumberInside AddressAttention Lin
3、eSalutationSubject Line or HeadingBodyComplimentary CloseSignatureIdentification Mark1.Enclosure Notation2.Postscript3.Carbon Copy NotationElements of Business Letter1.Letterhead*信头2.Date*发信日期3.Serial Number;Reference Number编号4.Inside Address*封内收信人地址5.Attention Line指定收信人姓名6.Salutation*称呼7.Subject Li
4、ne or Heading事由8.Opening Sentence开头语9.Body*正文10.Closing Sentence结尾语11.Complimentary Close*客套结束语12.ignature*签名13.Identification Mark主办人代号14.Enclosure Notation附件注明15.Postscript附笔16.arbon Copy Notation复本注明Forms of Business LetterLets examine these given samples and analyze its forms of business letter!
5、Practical FormsFull block form 齐头式Every part of the letter starts from the left margin.Modified block form改良式All parts of the letter starts from the left margin except the date,complimentary close and signature,which are typed from the middle little towards the right.How to write eachpart of the BL1
6、.LetterheadExample:SystemsA/SCorporation156 Maglonia Avenue,Xuzhou,China Tel:5666466Fax:68888634Web Site: E-mail:Printed words at the top of letter paper including company name and address,tel.number,fax number,web site,E-mail address and so on.Located at the top center or right upper corner or left
7、 upper corner.2.Reference and DateReference NumberExample:a.Our Ref:890 JS/ns Your Ref:PJ/sbb.In reply,refer to file No.556-1c.Your Ref.No.CK-3128Our Ref.No.PM-28262.Reference and DateDateWhy we need to write date in the business letter?Where is the location of the date?How to write the date correct
8、ly?2.Reference and DateAre the following date wrong or right?05/07/200407 October/2007September15,13Mar.07,200809 August,12How to write the date？3rd April,1999 or 3 April,1999(BE)May 24th,1999 or May 24,1999(AE)When we write the date we must pay attention that:The date should be always typed in full
9、 and not abbreviated.1.The month and the year should not be abbreviated2.The marks of ordinal number follow the day could be omittedand the day could be just used the Arabian numbers3.The British form follows the order of day,moth and year whilethe Americans form follows the order of month,day and y
10、ear.3.Inside AddressPurpose:1.Avoiding errors2.Helping recipients keep on file.a.Name of person addressed（收信人姓名）b.Title of person addressed（收信人职位和头衔）c.Name of organization（单位名称）d.Street number and name（街道名字，门牌号码）e.City,State,and postal code（城市，州和邮编）f.Country of destination(if necessary)（所达国家的名称）4.In
11、side AddressMr.Robert KeatsDirector of Personnel Windsor Knitting Mills Inc.295 Mary AvenueSpartanburg,South Carolina 29301 The United States of America5.Attention Linea.Attention:Mr.Thomas Greenb.Attention of Mr.Thomas Greenc.Attention of Marketing Managerd.Plymouth Rock Manufacturing Company412 At
12、lantic AvenueBoston,Massachusetts 02110Attention:J.P.Scovill,Chief Engineer Ladies and Gentlemen:6.SalutationDear AndyDear Miss SmithDear Mrs.BlackDear Ms.WilliamsDear A.K ClancyDear Messrs./Mses./Mss Black and SmithLadies and Gentlemen7.Subject Line or HeadingMs.Olivia Moreno,Claims Supervisor Paci
13、fic Marine Insurance Company 643 Powell StreetSan Francisco,California 94108Dear Ms.Moreno,Subject/Re:Claim No.MA-457972I have just received your report concerning8.The Opening SentenceExample:Dear Sirs,Thank you for your letter of August 10 and your sample of the mens poplin shirt,together with you
14、r Quotation Sheet No.24388 for processing our overcoats.We all agree that9.BODYIf there is sth on the next page:Ms.Nancy WinterPage 3July 5,1999Ms.Allen BrookPage 2April 3,200710.The Closing Sentencea.We await your immediate reply.b.In view of the above,we would suggest in your interest that you acc
15、ept our price of US$500 per metric ton without any delay.c.Looking forward to your detailedreply at your early convenience.11.Complimentary Closea.(Dear John)-Love,/Cheers,/Best wishes,/Your devotedfriend,(casual)b.(Dear Mr./Mrs./Miss/Ms Smith)-Sincerely yours,(general style)c.(Dear Sir or Madam)-Ve
16、ry truly yours,/Faithfully yours,(formal)d.Respectfully yours,/Very respectfully,(most formal)12.SignatureFor/P.P.Green Manufacturing Co.p.p.=Per procurationem表示代表单位或某负责人 签名，而非代表个人。12.Signature1.per procurationem2.per procuration3.per proc.4.per pro.5.p.pro.6.p.p7.for13.Identification Mark内部代号Narrat
17、or:John Smith Typist:Renee BrookJS:RB(narrator orwriter/typist)JS/RB JS*RBJS/rb14.Enclosure NotationEnclosure Enc.Encl.AttachmentEnclosure:checkEncls:2 Invoices3 Pictures15.Carbon Copy NotationCC The Universal Trading Co.,Ltd.Copy to Mr.WrightC.C.Robert Keats,PresidentIf you dont want the main recei
18、ver to know thatyou have copied the letter to others：bc(blind copy)uc(undisclosed copy)bc Mr.Gorge16.PostscriptP.S.(Handwritten)Theyre serving that delicious roastchicken,Tom.The sample will be mailed to you tomorrow.Layout of Business LetterLetterhead Reference Number DateInside Address Attention L
19、ine Salutation Subject Line Opening Sentence Main Body Closing SentenceComplimentary CloseSignature Identification Mark Enclosure Notation Carbon Copy Notation PostscriptAddressing EnvelopeReturn address:the upper left corner.The receivers address:half way down theenvelopePostmark&stamp:up right-han
20、d corner Post notations:bottom left-hand corner S en d er s address Receivers address confidential urgent registeredstampHomeworkAddressingan envelope-receiver:Mary Schlesinger-Admission assistant-University of Pennsylvania-Language and Literacy in Education-Address:Pennsylvania(PA)Street(Walnut)Num
21、ber(3700)Zip:19104-6216Writing Principlescourtesy:be sincere and polite consideration:you-attitude;positive approach completeness:include all necessary information clarity:avoid ambiguity conciseness:be brief concreteness:to be specific correctness:avoid language errors&be accurateExercisesLearn to
22、Sing in EnglishRelax yourself by listening to the song;Try to catch the main idea;Note down some key words;Exchange with your partner the missing informationDont cry,JoniSay youll wait for meIll grow up some day,youll seeSaving all my kisses just for youShine with love forever truelived next doorIve
23、 known her,I guess ten years or moreWrote me a noteWent over to the houseTeardrops fell like raintold Joni what I had to sayYoull forget me by and byLeft out,got me a job,settle downWords keep on my memoryDont cry,Joni*Jimmy,please say youll wait for me.Ill grow up some day,youll see.Saving all my k
24、isses just for you.Shine with love forever true.Joni was the girl who lived next door.Ive known her,I guess ten years or more.Joni wrote me a note one day.And this is what she said to me.(repeat*).Slowly I read her note once more.Then I went over to the house next door.Her teardrops fell like rain t
25、hat day.When I told Joni what I had to say.Joni,Joni please dont cry.Youll forget me by and by.Youre just fifteen and Im twenty two.And Joni,I just cant wait for you.Soon I left our little home town.Got me a job and try to settle down.But these word keep on my memory.The words that Joni say to me(re
26、peat*)Why Not Try A New Girl?The Prospective Purchaser:Im afraid your make of car does not suit us.My fiancee can not reach the brakes and the steering-wheel at the same time.The Salesman:But,sir,the car is perfect.Why not try a new girl?Case study外贸公司的小王前不久收到一封询问防水扬声器价格的信函，遗憾的是，公司并没有符合对方要求的产品；而且，依小
27、王之 见，现有的技术根本不可能做出符合对方要求的产品。因此小 王认为对方有“捣乱”的嫌疑，遂回信：Your message has been received.Thank you.It is difficult to understand your inquiry of 56mm 80hm waterproof speaker which can handle 102db,because through our vast experience,it is almost impossible in technology.Can you supply us with your sample?If
28、so,it would be a big help to this project.Hope we could work together.通过本章对商务信函格式的学习，这封邮件是否合格？这样的 邮件内容是否符合信函勇于的原则?KeyDear Sir/Madame:We have received your letter and thank you for your inquiry of 56mm 80hm waterproof speaker which can handle 102db.But we regret to inform you our inability in technol
29、ogy to produce such a product at the present time.We will appreciate you if you send us your samples for us to study and it will be a great help for this project.You may be able to obtain the goods elsewhere before we revert to this matter as soon as our supply comes up.Yours faithfully,回到，回复Write a
30、 business letter according to the following information写信方：五龙国际玩具公司写信人姓名：李力事由：Children Toys邮编：225008收信人：AB 4 Kids Inc地址：江苏扬州市扬子江北路8号 职务：出口部经理 日期：2008年3月5日地址：Beursplein 37,3001 DD Rotterdam,Netherlands信的主要内容：写信方从国际贸易上得知收信方欲进口中 国玩具。写信方是中国一家星星玩具制造公司，在国内外都拥 有大量客服，其中包括一些连锁商店及大型超市，如沃尔玛，家乐福等。写信方想要建立贸易关系，并随
31、信附奇了自己公司 的产品目录供对方参阅。该信件要交友收信人公司的进出口部处理。Translation1.贸易条件2.进出口贸易3.展销会4.关税免税5.营销确认书6.配额7.国际收支8.招标Translation1.贸易条件2.进出口贸易3.展销会4.关税免税5.营销确认书6.配额7.国际收支8.招标1.Terms of trade2.Import and export trade3.Trade fair/exhibition4.duty-free5.Confirmation of sales6.Quota7.Balance of payments8.Invitation for bid/ca
32、ll for tenderChoose the best answer to each of thefollowing questions.1.Which of the following is used when you are writing the second time to a customer named John Smith?A.Dear sir;Yours very trulyB.Dear Mr.Smith;Faithfully yoursC.Dear John;Cordially yoursD.Dear Mr.John;Yours very faithfully2.Packi
33、ng charges in the price and we can effect shipment whenever you wish.A.includeB.are includedC.is includedD.included3.Please check the enclosed letter of credit to ensure that it your instructions.A.agreesB.agrees toC.agrees uponD.agrees with4.Please see to that goods should be delivered in 3 equal l
34、ots.A.usB.itC.the L/CD.them6.We regret to inform you that we do not have in stock the goods in the quantity.A.desireB.desiresC.desiringD.desired7.Generally speaking,a growing demandcan increased price.A.resultB.result fromC.result forD.result in8.The commodities you offered are line with the busines
35、s scope of our customers.A.outB.withoutC.out ofD.outside9.The discount of 3%agreed upon was granted only no balance was outstanding for previous accounts.A.depends onB.condition thatC.on condition thatD.on condition10.The case was crushes.It looks the case was not strong enough to stand voyage.A.as ifB.likeC.likelyD.possible
