1、 实体店 网上商城 电子商务 电商 实体零售商 网购火爆bricks-and-mortar shops/physical shops/high street storesonline shop/shopping malle-commerce/e-businesse-tailorsbricks-and-mortar/physical retailorsonline shopping boom第1页/共21页 物流与仓储 logistics and inventory logistics and warehousing eg.淘宝和天猫是连接买卖双方的平台，自身并不承担物流或仓储成本。Becaus
2、e its Tmall and Taobao platforms connect buyers and sellers,the firm does not carry the cost of logistics or inventory.过不了多久，新建的工厂，更为完备的仓储和物流就会使得斯里兰卡具备同工业化国家竞争者相抗衡的能力。New manufacturing,warehousing and logistics facilities could in time allow the island to offer capabilities comparable with competito
3、rs in the industrialized world.第2页/共21页 快递公司 快递员 送货Purchases on Taobao,an online Goliath that is a division of Chinas Alibaba,are thought to account for a staggering 50%of all packages shipped in China.The cost of shipping parcels is now a mere one-sixth of what firms in America have to pay.express
4、company/parcel delivery companyparcel people /courier(free)shipping；shipment 第3页/共21页 零售额 网购者 双十一光棍节 retail salesonline shoppers/e-shoppersSingles Sunday/Singles Day 第4页/共21页单身、光棍 剩女介绍光棍节 Invented a few years ago by a group of students and seized upon by by digital marketers,this festival for lonely
5、 hearts falls annually on the 11th day of the 11th month(since 1 is the loneliest number).November 11 has been dubbed Singles day in China for its four ones when written out.singleton“left over”women,3S lady(Single,Seventies,Stuck);be on the shelf(口)第5页/共21页互联网普及率 网民数量网民写评论顾客评论 Internet penetration
6、rateinternet populationnetizeninternet userspost product reviews onlinecustomer reviews第6页/共21页 Taobao an eBay-like site that is the countrys leader in e-commerce Taobao,a Chinese eBay-like marketplace 腾讯 Tencent,a cash-rich online giant known for its instant-messaging software 当当 a firm that resemb
7、les Amazon 凡客 Vancl，an online clothing retailer 苏宁国美 Suning/Gome,an electronics retailer第7页/共21页 企业对消费者的电子商务模式 B2C 消费者对消费者的电子商务模式 C2C 网上交易额 digital transactions 营销策略 marketing strategy 占据更大市场份额 occupy a larger portion of the online retail market win market share 第三方支付平台 third party payment platform第
8、8页/共21页 美国官员称淘宝为“臭名昭著”的假货市场，但是淘宝认为这样的指责非常不公平 American officials have branded Taobao a“notorious”counterfeit market,a charge Taobao deems unfair.第9页/共21页 最近正在上演的电商价格战或许可以暂时促进销量，但同时也引发消费者担忧，恐会因此导致市场混乱。An ongoing price war between Chinese online retailers may have temporarily spiked sales,but it has al
9、so triggered concerns among consumers over potential market disruptions.Supply chain disruptions第10页/共21页 秒杀限时抢购 加入购物车 打折 有货售罄 大幅减价flash sale/lightening deals add to cartdeals and bargainsin stock/sold outcut price ferociously第11页/共21页 买到便宜货/得到最实惠的价格 团购 现金券抵金券 打折券 优惠券grab a bargainget the best deals
10、group-buyingrebate coupondiscount couponcoupon第12页/共21页 差评 网上纠纷 评分 要求退款 聊天记录negative feedback/commentonline disputeRating n.rate v.ask for a refundchat log/archive/chat record On ,buyers can rate the products and services provided by retailers.Naturally,I did not give the granny purse a top-notch co
11、mment.在淘宝网上，买家可以评价卖家所提供的商品和服务，自然地，我不会给这个土气的小包一个一流的评价。top-notch athlete第13页/共21页淘宝上的网络钟点工提供3000多种服务，包括跟人谈心以及提供修图和网页设计等技术帮助。服务价格从1元到600元不等。Virtual troubleshooters on Chinese online marketplace Taobao now offer more than 3,000 services,ranging from friendly chats to technical assistance,such as modifyi
12、ng pictures and Web design.Prices vary from 1 yuan to 600 yuan.网络钟点工 virtual troubleshooters第14页/共21页 中国有成百万的小企业主而金融系统相对落后。为了增加他的网站流量，马云在2004年设立了一个在线支付系统，支付宝。这个支付系统很大程度上得益于中国禁止外国支付系统进入的政策保护。直到最近政令撤销，它的最大的美国竞争对手，Paypal才得以进入。支付宝声称它拥有4.7亿覆盖全球的用户，而超过50万中国商户接受支付宝付款。在中国的某些城市可以用支付宝直接支付水电费。China has million
13、s of small entrepreneurs but a primitive financial system.To boost traffic through his websites,Mr Ma set up an online payments system,Alipay,in 2004.Its growth was greatly helped by the ban that China imposed,until recently,on its American rival,PayPal.Alipay says it now has 470m users worldwide an
14、d that more than 500,000 Chinese merchants accept it.In some Chinese cities people can use it to pay their utility bills.Alipay 支付宝第15页/共21页 信用卡盗用 credit card abuses steal ones credit card 消费者担心网购遇上诈骗公司，或者信用卡遭到盗用，或者自己购买的产品在送货过程中被调包成假货。Consumers worried that online firms were fraudsters,or that their
15、 credit cards would be abused,or that purchases would get swapped for counterfeits during shipment.第16页/共21页 他预测，今年阿里巴巴各平台的数字交易额将突破10000亿元人民币（约合1590亿美元），超过亚马逊和 eBay 的交易额总和。He predicts that digital transactions on his firms platforms will top 1 trillion yuan($159 billion)this yearmore than Amazons an
16、d eBays combined.但这些公司的“烧钱”行为还能支撑多久？不得而知。But it is unclear how much longer such firms can burn through capital.第17页/共21页大约有一半（47%）的消费者表示，如果他们在付款的时候发现需要运费，他们就会放弃这次网购。Nearly half of consumers(47%)said theyd abandon an online purchase if they discovered at checkout that shipping wasnt included for free
17、.中国最大的电子商务网站淘宝旗下的淘宝商城现有30 000家网店。The biggest e-commerce website here,Taobao,has a section called Taobao Mall that now hosts 30,000 online stores.第18页/共21页大约60%的参与零售商提供了没有最低消费要求的免邮服务。About 60%of participating retailers were offering free shipping with no minimum purchase requirements whatsoever.第19页/
18、共21页ReferencesChinas retailers on Thanksgiving:thank you very much!BY FTChina internet retail Singles day BY Financial TimesThe great leap online By the EconomistPity the parcel people By the EconomistAlibabaChinas King of E-commerce By the Economist China dailylanguage tipsHoliday Spending:Just How Important Is Free Shipping to Online Shoppers?Time第20页/共21页谢谢您的观看！第21页/共21页
