1、关于景观方案汇报的几点思考HOW TO MAKE A WONDERFUL REPORT OF A PLAN精品PPT 目录content一:什么是汇报THE CONCEPT OF REPORT二:汇报的基本构成 THE MAIN ELEMENTS OF REPORT三:雕虫小技THE MAIN ELEMENTS OF REPORT四:小结THE SUMMARY HOW TO MAKE A WONDERFUL REPORT OF A PLANgad精品PPT一:什么是汇报THE CONCEPT OF REPORT HOW TO MAKE A WONDERFUL REPORT OF A PLANg
2、ad精品PPTWhat is the?汇报是向上级机关报告工作、反映情况、提出意见或者建议,答复上级机关的询问时使用的公文。-辞海 综合材料向上级报告,也指综合材料向群众报告。-新华词典HOW TO MAKE A WONDERFUL REPORT OF A PLANgad精品PPTKey words:Design 设计 :设计前期的准备与解析 :方案的形成过程 :就是那15分钟HOW TO MAKE A WONDERFUL REPORT OF A PLANgad精品PPTHOW TO MAKE A WONDERFUL REPORT OF A PLANgad方案汇报到底汇报的是什么?精品PPTH
3、OW TO MAKE A WONDERFUL REPORT OF A PLANgadwhen does it start?精品PPTHOW TO MAKE A WONDERFUL REPORT OF A PLANgad二:汇报的基本构成 THE MAIN ELEMENTS OF REPORT 精品PPTHOW TO MAKE A WONDERFUL REPORT OF A PLANgad方案汇报的基本构成 务 实务 虚精品PPTHOW TO MAKE A WONDERFUL REPORT OF A PLANgad务 实-即设计本身(交流学习,一家之言)一套成熟有效的设计方法才是方案汇报成功的基
4、石精品PPTHOW TO MAKE A WONDERFUL REPORT OF A PLANgad设计是什么?设计是一道的逻辑推断题设计是一道在感性和理性两条线驱动下的逻辑推断题专业逻辑和设计者个人审美修养的结合体精品PPTHOW TO MAKE A WONDERFUL REPORT OF A PLANgad 项目概况(基本理性条件)都将影响方案精品PPTHOW TO MAKE A WONDERFUL REPORT OF A PLANgad精品PPTHOW TO MAKE A WONDERFUL REPORT OF A PLANgad 新华公园区政府新华街精品PPTHOW TO MAKE A
5、WONDERFUL REPORT OF A PLANgad精品PPTHOW TO MAKE A WONDERFUL REPORT OF A PLANgad好的设计师能够找到独特的条件会让委托方感受到设计师的开阔思维和专注态度 项目的独特性精品PPTHOW TO MAKE A WONDERFUL REPORT OF A PLANgad 案例参考 (项目对标)案例小结(清晰有效的因子)设计原则(针对项目提出)精品PPTHOW TO MAKE A WONDERFUL REPORT OF A PLANgad 案例参考 (项目对标)国内外 最牛的有相关性的类似项目国外标杆国内标杆相邻项目精品PPTHOW
6、 TO MAKE A WONDERFUL REPORT OF A PLANgad 案例小结 (对标小结)通过分析总结值得沿用和效仿的设计手法和设计表达!设计原则(针对项目提出)根据项目解析和案例参考 提出项目设计导向性原则精品PPTHOW TO MAKE A WONDERFUL REPORT OF A PLANgad 明确主题,确立愿景 让甲方基本知道你要给他什么 精品PPTHOW TO MAKE A WONDERFUL REPORT OF A PLANgad让甲方基本知道你要给他什么 精品PPTHOW TO MAKE A WONDERFUL REPORT OF A PLANgad水立方 鸟巢
7、-“人民的体育场”天圆地方精品PPTHOW TO MAKE A WONDERFUL REPORT OF A PLANgad 最重要的最核心的逻辑完成了设计师通过分析、归纳、总结得出设计师自己独有合理的设计愿景。优秀的设计师一定是项目设计的主导,而非听从甲方。真正赢得委托方的信任,还是你扎实的设计实力后面方案详述还是不断出现小的逻辑精品PPTHOW TO MAKE A WONDERFUL REPORT OF A PLANgad三:雕虫小技THE MAIN ELEMENTS OF REPORT 务 虚 但 必 须精品PPTHOW TO MAKE A WONDERFUL REPORT OF A PL
8、ANgad1:那一刻您是一名产品推销员 他为何能激情四射,因为倾注了他毕生的爱精品PPTHOW TO MAKE A WONDERFUL REPORT OF A PLANgad2:15分钟理论15分钟内搞不定就别叨叨了精品PPTHOW TO MAKE A WONDERFUL REPORT OF A PLANgad3:图文并茂方案的切入点 两个最关键的视觉界面草原雄鹰坚毅的翅膀 守护着这一方水土 呵护着这一族民众,着正契合了我们政府的职能精品PPTHOW TO MAKE A WONDERFUL REPORT OF A PLANgad精品PPTHOW TO MAKE A WONDERFUL REPO
9、RT OF A PLANgad4:少废话,每句话都是有用的这张是总平面下面是项目分析用词要准确,多乐观词少负能量次一段和一条挑战和困难精品PPTHOW TO MAKE A WONDERFUL REPORT OF A PLANgad5:一张一弛,精彩部分多讲点亮点部分可挥毫泼墨精品PPTHOW TO MAKE A WONDERFUL REPORT OF A PLANgad6:口语化,娓娓道来切记!口语化李光耀看世界与中国精品PPTHOW TO MAKE A WONDERFUL REPORT OF A PLANgad什么是好口才:用心来讲 精品PPTHOW TO MAKE A WONDERFUL REPORT OF A PLANgad7:设计留白或提出选项,让甲方有参与感精品PPTHOW TO MAKE A WONDERFUL REPORT OF A PLANgad四:小结THE SUMMARY 精品PPTHOW TO MAKE A WONDERFUL REPORT OF A PLANgad汇报的是讲述设计过程调研项目现状、解析最牛案例列出项目独特性与设计切入点设计愿景精品PPTHOW TO MAKE A WONDERFUL REPORT OF A PLANgad谢 谢精品PPT