1、Questionnaire DesignThe steps requiredDefining the Objectives of the survey Determining the Sampling Group Writing the Questionnaire Administering the Questionnaire Interpretation of the Results7 Os购买者Occupants购买的产品与服务Objects购买目的Objectives购买的组织 Organization购买行为Operation购买时机Occasions购买地点Outlets谁买？Who
2、买什么？What为什么买？Why购买影响者Who怎样买？How何时买？When何地买？WhereLayout of the QuestionnaireTitleInstructionThe questionsDemographic questionsThank-you noteTypes of survey questionsDemographic questionsMultiple choice questionsYes-no questionsList questionsScale questions List-rank questionsOpen-ended questionsDemog
3、raphic questions What is your current monthly income?Less than 1000 1000 1900 2000 2900 3000 3900 4000 and moreMultiple choice questionsWhats your role on line?a.The same as what I am in realityb.The perfect man,which I am not reallyc.Sometimes real,sometimes notd.A completely different personalityY
4、es/No questionsHow many time do you eat out last 6 months?1.Do you eat out?Yes go to 2No skip question 22.If yes,how many times do you eat out every week?a.1 time b.2-3 times c.4-5 times d.6-7 timesList questionsWhat kind of books are you interested inpurchasing?(pick all that apply)a.Economics b.Li
5、terature c.Sportsd.Language e.Computer f.Historyg.Entertainment h.Sociology i.Artj.Science k.Geography l.PoliticsScale questionsFor each of the statement below,circlethe number that best indicates youranswer to that question.“How important to you are all-natureingredients in the foods you buy?”Very
6、important very unimportantN/A 1 2 3 4 5List-rank questionsAs you see it,tattoo for students is:Risky 1 2 3 4 5 SafeCool 1 2 3 4 5 Un-coolCute 1 2 3 4 5 Not trendyHow often do you have snacks in the evening?A.Once a dayB.Once two daysC.Once half a monthD.Once a monthOpen-ended questionsDo you have sn
7、acks in the evening?How often is it?What do you think of college student getting a tattoo?Whats your roles on line?Avoid Unachievable QuestionsHow many times have you been to book stores in the last 12 months?How many cups of coffee have you had in the last year?Avoid leading questionsIt a good habi
8、t to buy books,isnt it?Dont you think is a good way of relaxing,enjoying a cup of coffee while watching cartoons?It is inconvenient to do shopping in Xiamen Island when we live in Jimei district,isnt it?Provide an option covering every possible responseHow many times do you eat out in a typical mont
9、h?a.1-5 timesb.5-9 timesc.10-13 timesd.14 or more timesYour Impression of Freshmen Dear students,We are English majors at Chengyi College.We are at the moment doing a research on English teaching at our college.Our target subjects of this project are the third year and forth year undergraduates.The
10、questionnaire has been designed to find out whether the English education curricula here meet the needs of both students and the job market.Your opinion will be very important and helpful for setting up new English-class programs.Your cooperation in completing this survey form will help us find out“
11、the truth from facts”.Please choose the answers you think are fit for your.Thank your for your time.As you see it,the English proficiency of Chengyi freshmen in the recent three year has more or less beenA.On the rise B.plateauing C.Falling D.I dont know Your reasons for making your choice to questi
12、on 1.Are:How important is a command of English for you?Very important very unimportantN/A 1 2 3 4 5Which among the following is the most valuable to your English reading?What is the proportion of courses provided in English as against all the courses you have taken?A.0-20%B.20%-30%C.30%-40%D.more th
13、an 40%What is the ratio of courses instructed in English(at least partially)to the total number of courses you have taken?How many hours of English do you have a week last semester?4 hours or less6 hours 8 hours 10 hoursmoreFirst yearSecond yearThird YearFourth year What do you think of the number o
14、f English class sessions as it is now?A.Too many B.all right C.too fewToo many too few1 2 3 4 5 Eye ContactMove your eyes slowly from person to person,and pause two or three seconds with each listener;Look at people straight or look at the bridge of their noses or chins;Look for the friendlier faces and smile at them one by one,then move on to the more skeptical members and smile at them one by one also;Imagine the audience in bathrobes in case you are nervous
