1、Magic glasses何健敏何健敏ProductProduct庄一玲庄一玲PricePrice应文婷应文婷PlacePlace杨杨杨杨.Promotion.PromotionSlogan:Slogan:Choose the most fashionable glasses,looking at meChoose the most fashionable glasses,looking at me With the rapid development of social technologies,as people culture,the continuous improvement of
2、living standards,vision care,the launch of the glasses in people living in the field will play an important role.As we all know,glasses are used to protect your eyes(such as the radiation,prevent UV,antiglare,etc.)AdvantageFashionableCoolSpecial structure special visual MeetPeoplesdemendsPractical v
3、alue InternalExternal主要优势主要优势（S）主要劣势主要劣势（W）1:Good quality2:Special visual3:cool4:Meet peoples demand5:Special structure6:Practical valueThe product is new,itWill not accepted by people in a short time!主要机会主要机会（0）SO size the market,use the market strategy to obtain the market.WO Through different typ
4、es of advertisementsand promotion.1:variety functions2:price is reasonable主要威胁主要威胁（T）ST Some people may not be willing to change the glasses which they use now.WT Our new product is not full perfect.There are so many glasses in the market.First:The glasses change traditional single lens model,can fr
5、ee disassembly different lens,frames by made of special materials,firm,durable,and a pair of glasses can have much use,save the cost of buying multiple pair of glasses,as have the following lens can replace:ordinary different degrees of the lens,the sun glasses,3 D lens,the telescope piece,and their
6、 own some special visual need glasses.Explain(3 D glasses to the top product,but more button adjust themselves the size of the images and the size of the voice)Second:The product has special structure frames,as below:This section for the latest on the Chinese face design products:4：The structure of
7、the different glasses diagram below:Third:This product with the appearance of the different characteristics,can meet different people aesthetic demand,as below:Explain(this underwater activities appropriate to wear)Frames+lens+othersFirst,production costs:The magic glasses pricing strategy1、Reduce t
8、he weight of 30%,and increase comfort,optical frames are not only lightweight material,but also in intensity,did not need to core the gold to increase strength,so the frame than in the past,at least 30%lighter2、Special vacuum forming manufacturing frames,and so can be made thick and three-dimensiona
9、l box part.Great changes in the design of the wrist,not only to get rid of the constraints,and the formation of both free and bold designFramesA pair of spectacles is usually constitute the main part of the mirror rings,nose pads,pile head and temples,in addition to the above components,shackle,stip
10、ule screws,hinges screw.The advantages about plastic and nature rubber:3、Color,about 7000 colors.Even though the molding and coloring engineering,in color and luster have great differences.And as the complex color pigment,oil paint,inlay and silk pigment,said frames Color Revolution;like these pigme
11、nts color delicate,rich colors,with some of the favorite hobby decoration.Polarized sunglasses lensesDriver-specific lensesMyopia lensResin glassesLensVarious lens according to different situations to use,and easy to take.Like Headset,cleaning agents,glasses cloth etcOthersAdditional:glasses cost in
12、 200-300yuan a pair of glasses.In generalOur glesses is suit for students,workers,teachers,and so on.About 420-550 RMB a pair of glassesMarketing strategyTarget marketMarketing centerPattern Contact wholesalersMale Female Young peopleOld peopleTarget marketPattern specialization(multiple segments)1、
13、Meet the needs of different customer2、Risk diversification3、Enable enterprises to better understand market4、Profit maximizationReason:19Marketing centerspecial glasses stores or large glasses supermarket Special storesLarge supermarketContact wholesalersAdvertise in websites or televisionsb、will coo
14、peration with me long-termWe can discounts crazyWholesalers has more profitPromotion strategy A,sales promotion activity In order to make the sales promotion activity has the continuity and rhythm,fully embodies promotion upsurge,activity points six plate.In addition to the traditional promotion for
15、ms,such as buy present,gift bag,lottery,members of integral to be through this for six plate.And now I introduce two forms:1.dazzle monstrous waves-preheating article A.held roadshow activities B.place:empty Spaces C.activity way:carry on singing and dancing performance,etc,with the audience in the process of the interaction between the lucky draw.Through activities open promotion prelude.Magic glasses Promotion executive program plansPromotionNever missSo good!I get it!I win -Boss
