1、 Welcome to the unitWelcome to the unit Get to know what is mass media. Watch the video and know about the types of mass media. Think about the influence that mass media has on society. All of us who professionally use the mass media are the shapers of society. William Bernbach Watch the video. What
2、 is mass media? The source that the majority of the general public uses to get their news and information from is considered mass media. Mass media means technology that is intended to reach a mass audience. It is the primary means of communication used to reach the vast majority of the general publ
3、ic. What are the different types of media? Media is defined as many different ways to store and send out information to many people. It has many forms and uses as it has many advantages as well. This is why there are many types of media. Each of these types is designed to send messages efficiently b
4、asing on your needs. The most common types of media are newspapers, television, radio, the internet, wire services, and magazines, among others. What are the different types of media? Various types of mass media have developed over time. Watch the video and finish the following exercises. Mass media
5、 Outdoor media _ media Broadcast media _ media Print Digital Discuss the questions in group: 1. What else do you know about the types of mass media mentioned above? 2. What types of mass media do you usually rely on for information and entertainment? But what exactly is outdoor media? It typically c
6、onsists of any advertising seen outside of the home, and is primarily grouped into a few specific categories. Billboards, posters and transit to name a few. Billboards Posters Digital outdoor advertising Public transit vehicles Public transit stations Read the material quickly and find out the influ
7、ence that mass media has on society. The mass media have become an inseparable part of society and the lives of citizens and thats why it is necessary to understand the mass media influence on people. From economy to entertainment and from politics to beauty, everything is now influenced by mass med
8、ia. This influence can be negative or positive. The negative effects of mass media on society can lead people towards poverty, crime, nudity, violence, bad mental and physical health disorders and others as such severe outcomes. There are also situations where positivity is the result of mass media
9、influence. For example, the people helping each other in the situations of natural disasters encourage humanity and empathy in children and adults, so more volunteers come forward to help the needy ones. Also, the quiz-based games, educational news broadcast and similar programs emphasize the positi
10、ve effects of mass media which increase literacy in the audiences. The positive or negative effects of mass media can be really crucial in some cases. This is one of the major reasons citizens face situations of news broadcast and internet service ban during some sensitive situations in the city or state. Being a responsible citizen, make sure you cross verify any news coming across you before spreading that to others as it can create a serious impact on society. Preview the next part Reading.
