1、Have you ever bought anything as a result of seeing, hearing or reading advertisements?Active and share教学目标教学目标在课程结束时，学生能够：1.抓住the advertising game的主旨大意，利用表格（结构图）分析广告发展历程的特征，目的以及缺点，并进行复述；2.识别课文的文本类型，并解析标题the advertising game的含义；3.概括used to $ would 的用法，在语境下应用。the designwords of expertsthe concept of
2、freedomthe unusual ideathe product namehumorous languagepictures or imagesthe name of a companyRead the passage quickly and choose the main idea.a different types of advertisementsb the development of advertisementsc different attitudes towards advertisementsRead and explore What is the text type of
3、 this passage?What helps you identify the text type?This is an explanatory text. It introduces the development of advertisements in the order of time, and it contains lots of time explanations and examples.Read and explore Read again and underline the main idea of each paragraph. Read and explore co
4、re conceptRead again and underline the main idea of each paragraph. Read and explore Read again and underline the main idea of each paragraph. Read and explore Read again and underline the main idea of each paragraph. Read and explore Read again and underline the main idea of each paragraph. Read an
5、d explore Read and explore Read the passage and complete the table.Purposes?Disadvantages?Read and explore Read the passage and complete the table.Classic adsGive information about_To tell people _Not suitable when _Not attractiveModern adsConsist of_Apply _To show people _To make ads_Not enough to
6、_finding picturesor words from expertsmoderndesign techniqueswhat the company sells, where they are located and the name of the producthow good the product isvisually attractiveproducts and services are in direct competitionwith each other certain productsbe noticedsell goods directlyvisually attrac
7、tiveRead and explore Read the passage and complete the table.Improved modern adsCombine _ with _Use concepts including _To stand out _To make people believe that _Repeating old ideasNot _It does not matter_thefreedom,effectivethey “must” have the productof designhighest standard creative wayshappine
8、ss, wealth and successin a world of competitive advertising how attractive the ideas linked with the product isfocus on peoples feeling and thinkingpsychologicallysatisfyingRead and explore Read the passage and complete the table.Further improved modern adsUse humour as well as _ _To create sth. tha
9、t has never been seen beforeTo make people forget that sb. is trying to sell them sth. new andTo surprise peopleunusual ideasuse new and unusual ideasfancy / novel(新奇的)Read and explore Read the passage and complete the table.Public adsHelp to increase public knowledge and _To encourage citizens to _
10、 _To educate the public _participate in improving their neighorhood, protecting the environment and helping other people . make oursociety a better place for everyone on fighting AIDS, saving water, helping the poor, giving up smoking, etc.educative/informativeRead and explore Read the passage and c
11、omplete the table.FeaturesPurposesDisadvantagesGroup workThe Advertising GameClassic adsModern adsImproved modern adsPublic adsgive information location/what to sellCommercial adsFurther improved modern adsnot suitable in competitive market directpictures or words from expertsnot enough to be notice
12、dvisually attractivecombine the highest standard of design with creative waysfreedom, happiness, wealthold and not effectiveuse humor and new and unusual ideasAs a result, people forget someone is selling them sth (successful)psychologically satisfyingnovel/fancyeducate the publicencourage citizens
13、make a contribution to societyeducative/informativeGroup workThe Advertising GameClassic adsModern adsImproved modern adsPublic adsgive information location/what to sellCommercial adsFurther improved modern adsnot suitable in competitive market directpictures or words from expertsnot enough to be no
14、ticedvisually attractivecombine the highest standard of design with creative waysfreedom, happiness, wealthold and not effectiveuse humor and new and unusual ideasAs a result, people forget someone is selling them sth (successful)psychologically satisfyingnovel/fancyeducate the publicencourage citiz
15、ens make a contribution to societyeducative/informative1. What is the driving force for the development of ads?2. What does the title “The Advertising Game” mean ?3. What is the text type of this passage?4. What are the writing techniques in this passage?Deep thinking：What is the driving force for t
16、he development of ads?Para 1 Line 4Such advertisements have gone through a process of change over the years along with social, economic, technological developments.或者利用下图进行教学活动或者利用下图进行教学活动Group workThe Advertising GameClassic adsModern adsImproved modern adsPublic adsCommercial adsFurther improved m
17、odern adsDriving force?social, economic, technological developmentUse the diagram to talk about what you have learnt about advertising to your group members.What does the title “The Advertising Game” mean to you?Both commercial ads and public ads have their real purposes. No matter how commercial ad
18、vertisements develop, their real purposes are always selling their products and getting profits.And they will always develop because of the driving force.As for public ads, they want to educate and encourage people to make a contribution to society and welfare and make our society a better place for
19、 everyone.1.You should try to _exercise _a healthy diet.2.The advertising team _ people from different areas.3.The idea of the advertisement was _ a film.4.I dont like any activity _ commercial purposes.5.Id like to _ neighbourhood activities, but I dont have time.6.He did not _ in the crowd so they
20、 took no notice of him.7.Dr. Kinston set forth the basis of his _to teaching students.8.They _ moving to a bigger house by the end of the year.Exercise Complete the sentences using the correct form of the phrases.originate from link with consist of participate in combinewith anticipate stand out app
21、roachcombinewithconsist oforiginated fromanticipateparticipate in stand outapproachlinked with1.Advertising agencies would create a basic type of advertisement known as a commercial advertisement. (Line 3)2.Classic advertisements used to give information about finding certain products.(Line 7)3.From
22、 the name, you would know what the company sells, where they are located, and the name of the product. (Line 13)4.Advertising agencies used to create this kind of advertising and it could be very effective. (Line 15)5.Ideas that would work in the past genuinely are not as effective now. (Line 40)6.T
23、hese advertisements have helped to increase public knowledge about topics that used to be ignored by most people, and this has made our society a better place. (Line 63)Samples from the textbookDid people do these things regularly or just once? Do they still do them now?Focus on Language: used to an
24、d wouldComplete the table with used to, use to, would or wouldntused to would use to wouldnt use to WouldSimilarity: We use used to and would to talk about things that happened regularly in the past but no longer happen now.Difference: would usually describes actions; used to usually describes actio
25、ns or states.Eg. We would/used to go mushroom-picking in autumn. My little sister used to be very shy.1. We _ live in a small town but last year we moved to a big city.2. My primary school teachers _ give us any homework but they _teach us a lot in class.3. Harrison Ford _ accept the strangest jobs
26、before he became an actor.4. I _ like seafood, but now I just love it.5. Mr. Smith _ watch tasteless TV talk shows all day before he lost his sight.6. When I was a child, we _ live near the coast.Complete the sentences with used to/didnt use to or would/wouldnt. In some cases, both used to and would are possible.used to wouldnt/didnt use towould/used to used todidnt use toused to/wouldused to
