1、Extended readingUNIT 1 The mass mediaExtended readingGuess what the video is about?Where do advertisements usually apear?Before readingHave you ever purchased a product or service after seeing the advertisement promoting it? Why or why not?点击点击添加标题添加标题点击此处添加章节的描述内容，言简意赅，字数不超过50字，20号字。点击点击添加标题添加标题点击此
2、处添加章节的描述内容，字数不超过20字。点击点击添加标题添加标题While readingDefinitionRelationshipFunctionsWhile readingThe technique of creating a slogan.The technique of relating a “ brand ambassador ”While readingProduct placement.The future of advertising.After ReadingPara.6 (9) _Production placementPara.5 (8) _Brand ambassad
3、orsPara.4 (7) _Slogans Para.3 (6) _ Reasons for advertising on mass mediaPara.2 History Part 1 Para.1 Introduction Part 2 Para. (1) _ (2) _Relationship betweenadvertising and mass mediaPart 3 Para. (3) _ (4) _Techniques usedby advertisersPart 4 Para. (5) _ Future development23 46 7Advertising:the po
4、wer of persuasionRead the text and complete the following.Language pointspolitical/ religious persuasion 政治/ 宗教的信仰after a little gentle persuasion 好言相劝后take a great deal of persuasion to do sth. 费劲口舌做某事persuade sb.to do sth. 说服、劝服某人做某事into doing sth. 说服某人做某事 of sth. 使某人相信某事persuasionreach ones peak
5、到达顶峰、巅峰peak times 高峰时段Shes at the peak of her career.她正处在事业的巅峰。peakv. boost ones confidence/morable 增强某人的信心/士气n. give sb. a boost 托某人一把 give sb. a boost to do sth. 给某人信心做某事The new resort area has boosted tourism.boost新的度假区促进了旅游业的发展。be memorable for sb. 对某人来说难忘/有纪念意义The city is memorable for its fant
6、astic beaches.memorable adj.这座城市因其迷人的海滩而令人难忘。memorably adv. 难忘地，明确地，显著地a memorable occasion 难忘的时刻day 难忘的一天speech 难忘的演说get your point/meaning across 把你的意思讲清楚get sth. across to sb. 把某事给某人讲清楚get across被传达，被理解，把.讲清楚ratingn. 收视率，等级，级别a credit rating 债权评估audience rating 收视率；观众评价death rate 死亡率at the rate of 按.速度/比率HomeworkFinish the workbook.
