1、Unit 1 课文语篇填空Be a critical news reader!10 JulyFirefighters put out tower block fireFirefighters quickly put out the Henderson Tower fire last night. The fire, 1._ is thought to have started from the 8th floor, spread quickly through the tower block on Sunday night, leaving people on the upper floors
2、 trapped. Fears grew that the number of deaths could reach 5, according to figures released by emergency services. Fire engines and ambulances, 2._ (call) at 9:30 p.m., reached the scene within 15 minutes. By this time, the fire had extended to the 15th floor. Firefighters got the situation under co
3、ntrol around 11p.m. There is concern that the construction company that built the tower block had not followed fire safety rules.11 JulyDeadly fire in tower block causes serious damageA terrible fire broke out on Sunday night, leaving the Henderson Tower seriously damaged. Emergency services estimat
4、e that the number of deaths could reach 9. By this morning, 4 people 3._ (confirm) dead. The fire has also left dozens of people injured, 5 of whom are in a critical condition. Lisa Mayer, 29, is among the lucky ones who only suffered minor injuries. She recalled, “I was about to have a bath when Ih
5、eard people screaming and dogs barking. I looked outside and the smoke was choking me. It was like an awful dream.”Mr Peterson, head of the fire service, confirms that a dropped cigarette end on a carpet of the 8th floor started the fire and that the automatic fire alarms did not go off quickly enou
6、gh 4._ (prevent) the disaster. A team is currently investigating the accident further.Reading news reports criticallyWe rely on news to learn about what is happening in the world around us. However, we usually find that reports on the same events contain different or even contradictory information.
7、How do these differences come about? It is advisable to remember that journalists may have different priorities, 5._ would influence how they report an event. Lets take the two news reports on the Henderson Tower fire as an example. We can see that the first news report pays more attention to the re
8、scue efforts, while the second talks more about deaths and injuries. When we read more than one report, we come to understand an event in a more comprehensive way.Even if news reports are written from 6._ (basic) the same perspective, they may contradict each other in terms of factual details, as ev
9、ents in the real world are usually complicated and constantly changing. For instance, the numbers of deaths differ in the two news reports on the Henderson Tower fire. When we come across such factual differences, we should not rush 7._ the conclusion that one of the news reports gives false informa
10、tion. Instead, check when the reports were written. News reports written at different stages of an event could contain different information as new facts 8._ (bring) to light. Another aspect worthy of mention is that journalists may approach information they get from research or interviews different
11、ly. Suppose emergency services estimates of the number of deaths vary between 5 and 9. Journalists may choose to present the minimum, the maximum or something in between in their news reports. Therefore, checking different sources enables us to draw a more 9._ (inform) conclusion.To sum up, it is wi
12、se to read news reports written from various perspectives and at different stages, which brings us a more accurate understanding of a situation. We also need to be critical about the information we receive and remember not to blindly trust what we have read. Though journalists are committed to 10._
13、(present) the truth, it is better to use our own judgement than rely entirely on news reports. With great discrimination, every one of us has the potential to be a critical news reader.【答案】1. which; 2. called; 3. have been confirmed; 4. to prevent; 5. which; 6. basically; 7. to; 8. are brought; 9. i
14、nformed; 10. presentingAdvertising: the power of persuasionIn just one day, a person can see hundreds of marketing messages. Advertising has become part of modern life. But what is advertising exactly? In short, it refers 1._ the activity of promoting a product or service. In other words, it tries t
15、o persuade people to buy a product or service.The history of advertising has always been closely linked with 2._ of the mass media. From the ancient simple advertisements painted on outdoor signs to the colourful, interactive ones in smartphone apps, advertising and the mass media have developed han
16、d in hand. As media channels have grown in number and type, so have advertisements.Because the mass media reaches so many people, it is a perfect vehicle for advertisers. If an advertisement is placed on a popular website or on TV at peak times, a huge number of people will know about the product or
17、 service it is advertising. In addition to making people aware 3._ a product or service, a successful advertisement will also create a desire to buy, thus boosting business. That is why when a company wants to promote a product or service, it often launches a mass media advertising campaign.Based on
18、 the psychology behind creating a desire to buy, advertisers have developed ways of persuading people into purchasing their products or services. A common technique to make an impact is to create a memorable slogan. Slogans use simple but 4._ (impress) language to make us remember the product or ser
19、vice being advertised. Some of these slogans may also appeal 5._ our emotions. For example, a slogan may connect a fine china teapot it aims to promote our pride in having good taste. You will hear a variety of slogans any time you watch TV. Think about your favourite one. What makes it special? And
20、 what message does it try to get across? Aslogan which communicates an idea effectively can boost sales and even become part of popular culture. That is the power of memorable slogans.Another technique advertisers often employ is to link their company or product to a “brand ambassador”a famous actor
21、, a sports star, or even a 6._ (fiction) character. Think of a popular fast-food restaurant. Does it have a brand ambassador? Is the brand ambassador popular among potential customers? The more we like the brand ambassador, the more we will be attracted to buy the product. Of course, some advertisem
22、ents are not so obvious: product placementis typically used in films with huge box-office success and TV shows with high ratings. Some films are now sponsored by 7._ (lead) brands, so that only their products appear in the films, like the watches worn by the title character in the James Bond films.
23、Other types of mass media use product placement too, including video games. It is not uncommon for sports video game series to feature different in-game equipment with real brand names. We absorb these marketing messages without thinking about them too much, yet they will probably have an effect 8._
24、 us the next time we go shopping.In the past, advertising was all about reaching as many people as possible with the same message. Now, advertising is becoming more digital and more personalized. Already we may see online advertisements for products or services we have 9._ (previous) searched for on
25、 the Internet, and we are very likely to receive special discounts and promotions targeted specifically at us. In the future, advertising will be even more about understanding individual customers and sending them advertisements that are tailored to specific needs. Not only will this make them feel more 10._ (value) and enable them to see what they are most interested in, but it will also help companies target their customers more efficiently to have a positive effect on sales.【答案】1. to; 2. that; 3. of; 4. impressive; 5. to; 6. fictional; 7. leading; 8. on; 9. previously; 10. valued
