1、Welcome!What is Tesla?American company that designs, manufactures, and sellselectric carsHeadquarters of Tesla Motors In Palo Alto,California Tesla MotorsJune 20134ppt课件-Elon Musk | CEO and Chief ArchitectTesla Strategy1. Develop a high-end, high performance sports car to prove that electric vehicle
2、s are both stylish and efficient. Use the sports car to develop core intellectual property and patents. 2. Introduce a premium sedan that competes with brands like BMW, Mercedes and Audi3. Produce hundreds of thousands of low cost premium electric vehicles for mass adoptionCar models Tesla Roadster-
3、Tesla Motors first production vehicleTime magazines “Best Inventions 2006Transportation Invention”-Price 84,000 http:/en.wikipedia.org/wiki/Tesla_Motors#mediaviewer/File:Roadster_2.5_windmills_trimmed.jpg7ppt课件Model Shttp:/econet.ru/articles/13159-transamerikanskoe-puteshestvie-na-elektromobile-tesl
4、a-model-s8ppt课件Model S Interiorhttp:/ models Model X-Falcon wings10ppt课件Model X Interiorhttp:/ 3 Only a plan Starting price of US$30,000 Distinctive designhttp:/commons.wikimedia.org/wiki/File:Question_mark_(black_on_white).png12ppt课件Supercharger network Started in 2012 Fast-charging station For lon
5、ger journeys Supplied by solar power FREEhttp:/en.wikipedia.org/wiki/Tesla_Motors#mediaviewer/File:Charging_Tesla_Model_S_01.jpg13ppt课件Supercharger networkhttp:/gas2.org/2014/02/17/tesla-patents-multi-charging-supercharger-station/14ppt课件Tesla Product Strategy0 - 60mph: 3.9 seconds Driving Range: 24
6、4 miles Base Price: $109,000Millions of Electric Miles2100+ Roadsters31 Countries60,000,000 milesModel S - Most Awarded Car of 2013Tesla Sales Focus1. Focus on monthly payments vs. total vehicle price2. Engaging stores, low bar for test drives, simplified sales process3. Stand behind the product wit
7、h great warranties, service, and residual valuesChargingModel S Charging Vocabulary110V Outlet240V OutletTeslaMobile ConnectorTeslaHigh Power Wall ConnectorTwin charger(s)Model S Supercharging Industrial grade, not available for home use Up to 120 kW input Up to 120 kW off-board charger Bypasses on-board vehicle chargers Fills battery directlySupercharging GrowthSupercharging GrowthSupercharging GrowthTHANK YOU!
