1、国家开放大学电大专科商务英语 2期末试题及答案 7 （试卷号： 3936)一、 交际用语（每小题20分， 共10分）1一5题：选择正确的语句完成下列对话， 并将答案序号写在答题纸上。1.-Ok, what are your initial thoughts on our computers in China?Is there a market? A. They have the most need for computers. B. I am very optimistic about the market opportunities in China.C. Our current agent
2、 agreements are broken up into regions.2.一Id like to know what insurance you will cover for your clients.A. Insurance is necessary for our clients.B. I suppose a Free of Particular Average Policy.C. Sure, but there is an extra premium for buyers account.3.-What should a healthy diet contain？一A. A he
3、al thy diet should contain all the essential nutrients.B.We shouldnt eat too much fast food because its rich in fat.C. A lot of food safety issues have been exposed in the food industry.4.一Is there anytime requirement for registration？一A.Sure. We will register within 30 days after we receive our bus
4、iness license.B.Of course. We might register within 30 days after we receive our business license.C.Certainly.We should register within 30 days after we receive our business license. 5.一I suggest that you conduct a commodity re-inspection in a month. -A. I think you should apply for it as soon as po
5、ssible.B. The shipment you ordered will arrive next week. C. That sounds good, but Id like to know how much time it will take. 二、 选择填空（每小题2分，共30分）6一20题：阅读下面的句子，从A、B、C三个选项中选出一个能填入空白处的最佳选项， 并将答案序号写在答题纸上。6. 1 know personal selling is also a very effective tool_building_buyers confidence.A.fortoB. forup
6、C. to-with7. The profitable sales volume is the volume of sales that actually willbusiness themost profit. A.earnB.getC. take8.Whats the insurance_for the shipment?A.rateB.valueC.ratio9. You should make sure that your password is long enough to prevent it. being easily hacked. A. inB. fromC.out10. T
7、hose enterprises that only seek profits without awareness of_protection areshort-sighted. A.sustainableB. EnvironmentalC. social11. His failure_not working hard enough. A.resulted inB. benefited fromC. acted on12.We are under theto finish the TV coDllllercial before the deadline.A. fireB.gunC.sea13.
8、 Remember we want to create a forward-looking image as well as increase the of our brand.A. awardB. AvailabilityC. awareness14.Now we are able to browse_shops in the world in our own home.A. the most fancy B.fanciestC.the fanciest15. Consumption and investment, meanwhile, accounted for 4. 5 and 1. 2
9、 percentage points offirst-quarter growth_ A.respectfullyB.respectively C. respectably16.the problem is the most important and often the most difficult step in the process.A.DefineB. To be defined C. Defining17. The sandbags stopped her property from A. to be floodingB.being floodedC. being flooding
10、18.A company can advertise in various ways, depending onit wishes to spend.A.how farB. how longC. how much19.our income is, tax we should pay.A. The higher, the more B.Higher, moreC. The highest, the most 20.0ur new supply chain_by the management. A. has really been pushedB. has really pushedC.did r
11、eally push三、阅读理解（每小题4分， 共40分）21一25题：根据短文内容判断给出的语句是否正确，正确的写“T, 错误的写“F，并将答案写在答题纸上。Business Ethics Nowadays, more and more attention is being paid to business ethics . But what does it mean?What is the importance of ethics in business? Business ethics is not about personality, though a good personality
12、 is valuable. Ethics is the primary element and prerequisite for a successful business. No matter what you do, you should think of business as a matter of integrity. Nowadays, the slip in ethics and the absence of social responsibility, especially integrity, have led toa crisis in business, seriousl
13、y influencing social development. Events resulting froma loss of trust are being seen now and then and they affect society in many unfor tunate ways. Most people know the importance of business ethics, but still some people don t honor them. We often hear media reports on problens in business, such
14、as adding harmful materials to products. These behaviors cause much damage to consumers, who spend money but do not get quality goods, espec ially when these commodities do great harm to their health. It is difficult for people to forget the case in which some chi ldren consumed unsafe milk powder p
15、roduced by a few immoral businesses, and their health suffered serious dau沮ge as a result. People can t bear this kind of behavior and the businesses responsible must be closed down and the related personnel be puni shed. 21. Lack of business ethics has seriously influenced social development. T 22.
16、 Business is to be treated with social responsibility and integrity. T23. People who don t honor business ethics are likely to make a profit.F24. People can easily forget those bad behaviors by bad bus inesses.F25. Recently, people are paying less attention to professional ethics the bus iness world
17、. F26一30题： 阅读短文，从A、B、C三个选项中选出一个正确答案，并将答案序号写在答题纸上。Electronic Banking Electronic banking, ore-banking, has radically changed the way customers can do banking. Before e -banking, if you wanted to check an account balance, you physically had to go to the bank branch. Now there are many banking methods a
18、vailable. ATM s have become very useful because they al low you to check balances, make deposits, wi thdraw funds and transfer money. Telephone banking enables you to conduct electronic funds transfer, check ba lances and pay bills. Mobi le banking functions nearly the same as telephone banking, exc
19、ept that information is carried by Short Message Service. Onl ine banking provides you with many more services. They include changing account details like address and password, arranging bill payments, viewing transactions and transferring money between accounts. It is important to protect your pers
20、onal informat ion when banking online. You should clea工、your cookies after each banking session, and make sure that your password is long enough to prevent it from being easily hacked. 26. How did people check how much money they had in their bank account before e - banking?A. They telephoned the ba
21、nk.B. They wrote to the bank.C. Whey went to a bank to check it.27. There are banking methods mentioned in the passage.A. 3.B. 4.C. 5.28. According to the passage, you can through telephone banking.A. change account detailsB. make depositsC. conduct electronic funds transfer29. Mobile banking provid
22、es onl ine banking.A. more services thanB.as many services asC. the same services as30. How can we protect our personal information when we conduct onl ine banking?A. We can clean the computer whenever we use it.B.We only check our own account balances.C.We can set longer password to make it difficu
23、lt for hackers.四、翻译（每小题4分，共20分）31一35题：英译汉，从A、B、C三个选项中选出一个最佳答案，并将答案序号写在答题纸上。31. So let s meet each other half-way and compromise on a 1伉reduction in price on the consi grunent. A那么我们各让一半，运货价减少10%吧B那么我们半路上见，妥协运货价降低l吹吧to C那么我们各让一 半，你我妥协将运货价降至10吧。32. Many people know the importance of business ethics, b
24、ut still some people don t keepA许多人知道商业道德很重要，但仍有一些人避而不谈它B许多人知道商业道德的意义，但仍有一些人不理会它。C许多人知道商业道德的重要性，但仍有一些人不遵守它。33. As a player in the computer industry, our company has witnessed firsthand the industry s phenomenal growth. A作为计算机行业的运动员，我们公司亲眼目睹了这个行业令人瞩目的成长。B作为参与者，我们公司亲自见证了计算机行业令人瞩目的发展。C作为计算机行业的一个打手，我们的公
25、司已经见证了行业的惊人增长。34. It is important to protect your personal information when banking onl ine.A在银行上网时要防止你的个人信息泄露，这点很重要。B进行网上银行操作时，保护好你的个人信息非常重要。C 上网之前把银行卡的信息保存好是很重要的35. It shows that money has been lent or borrowed, invested or passed from one account toanother. A它表明钱已被借贷、已投资或从一个帐户转到其它账户。B表明钱已借人或借出、已花
26、费或从一个帐户转给另一个人。C它表明钱已借出或借人、已投资或从一个帐户转到另一个账户，国家开放大学电大专科商务英语2期末试题及答案5（试卷号：3936)一、 交际用语（每小题20分， 共10分）l一5题：选择正确的语句完成下列对话， 并将答案序号写在答题纸上。1. - Morning, Daniel. Today Id like to discuss the promotional events of our products wi thyou. A. I cant agree with you more on that.B.Our customers are satisfied with o
27、ur products.C.Ok. 1 think we should draw up a thorough plan.2.一Is it possible to find alternative payment. terms for this order?-A. Im afraid not. We insist on a letter of credit.B. No, 1 think the price is reasonable.C. I cant be of any help in this respect.3.一It seems that the sales volume has not
28、 reached our objective.一A. It doesnt really matter.B. Its true. Im sorry about that.C. Thank you for your cooperation.4.一Now shall we move on to the next question? A. Thank you for your questions on commodity inspection. B.Sure.Lets talk about the time of shipment and payment.C. Importers must have
29、the right to re-inspect goods upon arrival.5.一Im afraid the goods we received yesterday a工,e short of weight. A. Im afraid we really couldnt accept that.B. Really?You should check it again. c. Im sorry to say the shipment didnt turnout to be satisfactory.二、 选择填空（每小题2分，共30分）6一20题：阅读下面的句子， 从A、B、 C三个选项
30、中选出一个能填入空白处的最佳选项， 并将答案序号写在答题纸上。6. Your kind co-operation will be highly appreciated. A. in this regardB. in this wayC. in this method7. Whats the insurance_for the shipment?A. ratioB. ValueC.rate 8. It assures that you are dealing with a business partner.A. trustworthyB.confidentialC.ethics9.No matt
31、er what it may lead to, they always_the profit maximization.A. persuadeB. PursueC. prepare10.A company can advertise in various ways,how much it wishes to spend.A.resulting fromB.depending onc. looking after 11. A successful program also tells the consumer how the product is better than similar offe
32、rings competitors. A. withB. forC. by12. We need to select the best salesmen to establish an_relationship with buyers.A. interactive B. internationalC. intellectual13. Increasingly, online marketing is no longer just an option. It is a_A.businessB.necessityC. co血nunication14.Now we are able to brows
33、e shops in the world in our own home.A. the most fancyB. fanciestC. the fanciest15. I have just_some American dollars into Reruninbi Yuan. A.been changedB.changedC. been changing16. It aims at increasing sales bya product or serviceto a wider audience A.making-knownB. makingto knowC. to make-knowing
34、17. The sandbags stopped her property from A. to be floodingB. being floodedC. being flooding18. Th 1 ose enterprises only seek profits without awareness of envirorunental protection are short-sighted. A.whoB. thatC. those19.Another principle for a business is_that profitable sales volume is than ma
35、ximumsalesvolume. A. the more importantB. most importantC.more important20. We wont entertain your claim_the inspection certification from the Commodi tyinspection Bureau. A. unless you will haveB.unless you haveC.unless you dont have三、阅读理解（每小题4分，共40分）21-25题：根据短文内容判断给出的语句是否正确，正确的写“T,错误的写“F，并将答案写在答题纸
36、上Product advertising is an important part of marketing. It aims at increasing sales by making a pro duet or service known to a wider audience, and by emphasizing its positive qualities.A company can advertise in various ways, depending on how much it wishes to spend. There are different media for ad
37、vertising including television, radio, newspapers, magazines, the Internet and direct mail. The design and organization of advertising campaigns is usually the job of an advertising agency. A good advertising program tells potential customers why they need the product, how it is used and the benefit
38、s derived from its use. A successful program also tells the consumer how the product is better than similar offerings by competi tors. Corporate advertising is not directly concerned with increasing the sales of a particular pro duet or service, but more with the brand inage and reputation a company
39、 wants to present to the general public or within an industry. Corporate advertising comes in three di fferent types: image advertising, opinion advertising and investment advertising. Image advertising attempts to promote the importance of a company. Opinion advertising presents the impression of d
40、oing a public service by addressing the importance of a company. Investment advertising is designed to attract potential investors. 21. Generally, an advertising agency is responsible for desi gning and organizing a products advert isement. T 22. It is not necessary to consider the budget of an adve
41、rtisement in choosing a media foradvertising. F 23. There are only three types of media used in advertising. F24. Product advertising is different from corporate advertising. T25. This passage is mainly about the history of advertising. F26-30题：阅读短文，从A、B. C三个选项中选出一 一个正确答案，并将答案序号写在答题纸上。We are disappo
42、inted to learn from your letter of March 15that50out of the 3000 cartons of Herbs supplied to your Order No. DF-3 were found deteriorated on arrival at the port of destination. We have been exporting Herbs for many years. All our goods were carefully inspected before shi pment by China Comnodity Ins
43、pection Bureau and were found to be of standard quality, and enjoy a good reputation on international markets. But for any possible deterioration for which we are found liable, we shall always be ready to compensate. For this part icular transaction, however, we have to point that the goods were in
44、good condi t ion when shipped, which was clearly stated in the clean Bill of Lading. We, therefore, are certain they were damaged or stained through careless handling while in transit, or they were put in the open and danaged by rain. Should you wish to place an order for a new batch of 50 cartons t
45、o makeup for your deteriorated goods, please let us know and we will be willing to do so. Yours faithfully, Tom White 26. Why does Tom White feel di sappointed?A. 50out of the 3000 cartons of Herbs supplied were found deter iorated.B. He received a complaint letter from the client.C. The goods were
46、delivered late.27. How were all the Herbs before shipment?A. They were found deteriorated.B. They were found to be of standard quality.C. They were found in poor quality.28. Is Tom White willing to compensate the loss of the client?A. No, he doesnt think it is his fault.B. No,he thinks the transport
47、at ion company should compensate.C. Yes, he is willing to compensate for their loss.29. Which might not be the reason of the damage?A. Tom s company didn t inspect it clearly.B. They were damaged or stained through careless handling while in transit.C. They were put in the open and dan记ged by rain.3
48、0.How will Tom s company makeup for the Herbs damaged?A. They will send all the goods again.B. They will ask the insurance company to compensate.C. They will ask the client to order another 50 cartons.四、翻译（每小题4 分，共 20 分）31一35题：英译汉，从A、B、C三个选项中选出一个最佳答案，并将答案序号写在答题纸上。31. So lets meet each other half-way
49、 and compromise on a 10% reduction in price on the consignment. A那么我们各让一半，运货价减少10吧。B那么我们 半路上见，妥协运货价降低10%吧。C那么我们各让一半，你我妥协将运货价降至10吧。32. For the seller, the best terms would be full payment in cash at the time of sale.A为了卖方利益，最好的条款是 在销售时以现金全额付款。B对于卖方来说，最好的付款方式是销售时全额现金支付。C由于卖方缘故，最好的协议是 在销售时以现金全额付款。33. C
50、ould you please confirm that they have sufficient funds to cover this amount of order?A能请您确认一下，他们有 足够的资金支付这个数量的订单吗？B您能否确认一下，他们有 特别的资金支撑这个数量的订单吗？C您可否批准一下，他们有 额外的资金为这个数量的订单保险吗？34. You no longer need to spend much time lining up at a bank to do your transact ions.A你再也不需要花很多时间 在银行排队进行交易。B你绝不需要花大量时间 在银行排
