1、Creating Effective ProposalsUtilizing Proposal GraphicsC O N S U L T I N G第1页，共11页。C O N S U L T I N GProposal GraphicsWhat are Proposal Graphics?Theyre worth 1,000 words when used properly and effectivelyGreat for page constraintsThey show spatial relationshipsThey break up monotonous textThey conv
2、ey information quicklySome evaluators focus primarily on graphics第2页，共11页。C O N S U L T I N GProposal GraphicsWhat Graphics RepresentArchitectures(1-3)Technical diagrams,network topologies,etc.Processes and Methodologies(4-9)Management procedures,testing processes,KPMG methodologies,etc.Relationship
3、s(10-11)Organizational charts,reporting structuresStatistics and Related Information(12-19)Revenue figuresStaff breakdown by skill area/degree第3页，共11页。C O N S U L T I N GProposal GraphicsGraphical ElementsBackgroundAction Captions TitleFigure NumbersTextMaps/LegendsBoxesChartsArrowsBulletsShadingBal
4、loonsClip-Art“Key Features”PhotosIllustrations第4页，共11页。C O N S U L T I N GProposal GraphicsGraphics Development ProcessMessage/PurposeArchitecture/Processes/RelationshipsFlow/Starting PointPlacement/Size(Mockup)Draft Graphical ElementsAction CaptionReview-Is the original message clear?Refine(often g
5、o through several iterations)Review again第5页，共11页。C O N S U L T I N GProposal GraphicsAction CaptionsEffective for conveying a message and reinforcing a themeShould be informative and positiveShould tell the reader what to conclude from the graphic,and not serve solely as a titleBad Example:“Project
6、 Schedule.”Good Example:“KPMGs project schedule accelerates delivery by 3 months due to the use of COTS software.”第6页，共11页。C O N S U L T I N GProposal GraphicsSymptoms of Bad GraphicsToo much text(1,4)Too much white space (14,17,19)No clear message(1,3,4)No clear entry point(1,3,4,9)Excessive use of
7、“red”-sounds an alarmPoor balance/symmetry(19)Poor shading/contrast(2,9,17)No consistency(4,10)第7页，共11页。C O N S U L T I N GProposal GraphicsTips and PointersClear Message(12)5-7 Second Test(15)Flow and Entry Point(5)Left-to-right,top-to-bottom,or center outOrganization(2)Balance/Symmetry(6,10)Approp
8、riate Size(2,8,16)Use Shading to Provide Contrast(1,8)第8页，共11页。C O N S U L T I N GProposal GraphicsMore Tips and PointersConsistencyFonts,shading,shapes,pictures/images,verb tense,capitalization,arrows,titles,clip-art/diagrams,photosGraphics should be conservative and professional,not flashyGraphics
9、 can and should reinforce the textCheck references for accuracyPage should look the same upside down(12)Check spelling/grammar(4)第9页，共11页。C O N S U L T I N GProposal GraphicsAny Questions?Carl RosenblattBDST Manager,Public ServicesTysons Tower703 747-6508第10页，共11页。C O N S U L T I N GProposal Graphics演讲完毕，谢谢观看！第11页，共11页。
