营销管理-JLF生鲜食品分类手册.ppt

1、生鲜商品分类手册 Fresh assortment book Fresh assortment book The assortment are aligned with each region or cities,specific consumption,economic and local habit,while reflecting each store unique case.Each customers should be able to choose products freely from stores assortment,depending on his or her purc

2、hase power and personal shopping practices.单品组织是与每个区域或城市的特殊消费，经济及当地习俗相关联的，从而影响各店的独特性。每位顾客应该可以依据他或她的购买力和购物习惯在店内自由地选择产品。生鲜商品分类手册 Fresh Assortment Book0 1 10 1 80 1 40 2 0S e a s o n a lC Y JF YQ D 1Q D 2C h in e s e N a m eE n g lis h N a m e6 4 98 6 98 8 48 6 12 2 0 V e g e t a d le s2 2 0蔬 菜2 0 62 0

3、 32 1 21 9 62 2 0 0 L e a f y/F lo w e r2 2 0 0绿 叶 菜 /花 菜3 83 64 13 52 2 0 0 0 L e a f y2 2 0 0 0绿 叶 菜3 02 83 32 72 2 0 0 0 0 0 3生 菜 (0 0 0 0 6 6)L e t t u c e11112 2 0 0 0 0 0 5甘 兰 菜G a n L a n C a i11M a r-M a y2 2 0 0 0 0 0 8红 米 苋R e d A m a r a n t h11M a y-A u g2 2 0 0 0 0 0 9马 兰 头M a L a n T o

4、 u2 2 0 0 0 0 1 9广 东 芥 兰G u a n g D o n g J ie L a n112 2 0 0 0 0 3 7豆 苗D o u M ia o11112 2 0 0 0 0 3 9鸡 毛 菜J i M a o C a i1112 2 0 0 0 0 4 1菠 菜S p in a c h1112 2 0 0 0 0 4 4空 心 菜K o n g X in C a i11112 2 0 0 0 0 4 5菊 花 菜J u H u a C a i11112 2 0 0 0 0 4 7茼 蒿 菜T o n g H a o C a i11112 2 0 0 0 0 4 8奶

5、叶 生 菜L e t t u c e11112 2 0 0 0 0 5 0木 耳 菜M u E r C a i11112 2 0 0 0 0 5 1油 麦 菜Y o u M a i C a i11112 2 0 0 0 0 5 5奶 白 菜N a i C a b a g e s11112 2 0 0 0 0 6 2 枸 杞 头G o u Q i T o u 11112 2 0 0 0 0 6 4小 白 菜L it t le Wh it e C a b b a g e11112 2 0 0 0 0 6 5油 菜R a p e11112 2 0 0 0 0 6 7西 生 菜(0 0 1)X i S

6、 h e n g C a i12 2 0 0 0 0 6 8京 水 菜J in g S h u i V e g e t a b le112 2 0 0 0 0 6 9紫 背 菜Z i B e i V e g e t a b le112 2 0 0 0 0 7 0雪 里 红X u e L i H o n g11112 2 0 0 0 0 7 3山 野 菜S h a n g y e V e g e t a b le11112 2 0 0 0 0 7 5盖 菜G a i C a b b a g e11112 2 0 0 0 0 7 8苔 菜T a i C a i11112 2 0 0 0 0 7 9

7、蒿 子 杆H a o Z i G a n2 2 0 0 0 0 8 0猫 耳 菜C a t E a r V e g e t a b le11112 2 0 0 0 1 0 0菜 心C a i X in11112 2 0 0 0 1 1 4 娃 娃 菜M o p p e t C a i 11112 2 0 0 0 1 3 0 豌 豆 尖W a n D o u J i a n 2 2 0 0 0 1 4 1 花 叶 生 菜 H u a Y e L e t t u c e 2 2 0 0 0 2 0 2香 椿X ia n g C h u n1111M a r-J u n2 2 0 0 0 2 0 3

8、豌 豆 苗P e a S p r o u t11112 2 0 0 0 2 1 1芹 菜C e le r y11112 2 0 0 0 2 1 2西 芹We s t e r n C e le r y11112 2 0 0 0 2 1 4莴 笋Wo S u n1111M a y-O c tS t o r e N o:S t o r e N a m e:2 2 F/VF a m ily分类数量小计Sub-family summarySample关注你们店的数量Focus on your store生鲜商品分类手册 Fresh Assortment Book2 2 0 0 1 R o l l B a

9、 l l2 2 0 0 1结球菜66662 2 0 0 1 0 0 1孢子甘蓝B a o Z i C a b b a g e11112 2 0 0 1 0 0 3卷心菜C a b b a g e11112 2 0 0 1 0 0 4球生菜We s t e r n L e t t u c e11112 2 0 0 1 0 0 5大白菜C h i n e s e C a b b a g e11112 2 0 0 1 0 0 6紫甘蓝P u r p l e C a b b a g e11112 2 0 0 1 0 0 9新白菜N e w C a b b a g e1111S e p-N o v2 2

10、 0 0 2 F l o w e r2 2 0 0 2花菜类22222 2 0 0 2 0 0 1西兰花B r o c o l i11112 2 0 0 2 0 0 2白花菜Wh i t e B r o c o l i11112 2 0 1瓜、水生类1 81 82 11 72 2 0 1 0 Me l o n K i n d2 2 0 1 0瓜类1 51 61 71 52 2 0 1 0 0 0 7南瓜P u mp k i n11112 2 0 1 0 0 0 8冬瓜C h i n e s e w a t e r me l o n11112 2 0 1 0 0 0 9苦瓜B a l s a m

11、 P e a r11112 2 0 1 0 0 1 1角瓜J i a o Me l o n12 2 0 1 0 0 1 2佛手瓜C h a y o t e11112 2 0 1 0 0 1 5日本南瓜J a p a n P u mp k i n11112 2 0 1 0 0 1 7旱黄瓜D r o u g h t C u c u mb e r11112 2 0 1 0 0 1 8毛冬瓜Ma o Wa x G o u r d11112 2 0 1 0 0 1 9凉瓜C o o l G o u r d11112 2 0 1 0 0 4 1 长南瓜L o n g P u m p k i n 12 2

12、 0 1 0 0 4 9飞碟瓜P a t i s s o n12 2 0 1 0 0 6 9黄瓜C u c u mb e r11112 2 0 1 0 0 7 0荷兰黄瓜H o l l a n d C u c u mb e r11112 2 0 1 0 0 7 2蛇瓜S n a k e G o u r d2 2 0 1 0 0 7 7丝瓜T o w e l G o u r d11112 2 0 1 0 0 8 2金黄西葫芦Y e l l o w V e g e t a b l e Ma r r o w12 2 0 1 0 0 8 3西葫芦V e g e t a b l e Ma r r o w

13、1112 2 0 1 0 0 8 4以色列黄瓜I s r a e l C u c u mb e r11112 2 0 1 0 0 8 5绿西葫芦G r e e n V e g e t a b l e Ma r r o w11112 2 0 1 0 0 8 6地瓜P a c h y r h i z u s11112 2 0 1 1 H y d r o p h i l y V e g2 2 0 1 1水生菜类32422 2 0 1 1 0 2 8水芹菜Wa t e r C e l e r y2 2 0 1 1 0 3 4茭白J i a o B a i112 2 0 1 1 0 3 5藕L o t

14、u s112 2 0 1 1 0 3 7水萝卜Wa t e r R a d i s h11112 2 0 1 1 0 4 0马蹄Ma T i1112 2 0 2果.根茎类3 33 43 43 02 2 0 2 0 F r u i t2 2 0 2 0茎类1 81 92 01 72 2 0 2 0 0 0 1 蚕豆 H o r s e b e a n 2 2 0 2 0 0 0 2 扁豆 H a r i c o t B e a n 12 2 0 2 0 0 0 3 樱桃番茄 C h e r r y T o m a t o 112 2 0 2 0 0 0 6 青圆椒 G r e e n R o u

15、 n d P e p p e r 1111季节性商品Seasonal ItemSample新增加的单品New Applied item生鲜商品分类手册 Fresh Assortment Book0 1 10 1 80 1 40 2 0S e a s o n a lC Y JF YQ D 1Q D 2C h in e s e N a meE n g lis h N a me6 4 98 6 98 8 48 6 12 2 0 V e g e t a d l e s2 2 0蔬菜2 0 62 0 32 1 21 9 62 2 0 0 L e a f y/F lo w e r2 2 0 0绿叶菜/花菜

16、3 83 64 13 52 2 0 0 0 L e a f y2 2 0 0 0绿叶菜3 02 83 32 72 2 0 0 1 R o ll B a ll2 2 0 0 1结球菜66662 2 0 0 2 F lo w e r2 2 0 0 2花菜类22222 2 0 1瓜、水生类1 81 82 11 72 2 0 1 0 M e lo n K in d2 2 0 1 0瓜类1 51 61 71 52 2 0 1 1 H y d r o p h ily V e g2 2 0 1 1水生菜类32422 2 0 2 F r u it/R o o t/S t e m2 2 0 2果.根茎类3 33

17、 43 43 02 2 0 2 0 F r u it2 2 0 2 0茎类1 81 92 01 72 2 0 2 1 R o o t S t e m2 2 0 2 1根、茎类1 51 51 41 32 2 0 3 C o n d im e n t s/M u s h r o o m2 2 0 3调味、食用菌类2 42 42 62 62 2 0 3 0 C o n d im e n t s2 2 0 3 0调味品1 31 31 41 52 2 0 3 1 M u s h r o o m2 2 0 3 1食用菌1 11 11 21 12 2 0 4 O r g a n ic V e g2 2 0

18、4有机菜类9 39 19 08 82 2 0 4 0 O r g a n ic V e g2 2 0 4 0有机蔬菜9 39 19 08 82 2 1 F r u i t s2 2 1水果1 4 01 3 81 4 41 3 72 2 1 0 F ir m F r e s h F r u it2 2 1 0苹果、梨1 61 72 11 62 2 1 0 0 L o c a l A p p le2 2 1 0 0国产苹果66662 2 1 0 1 I m p o r t e d A p p le2 2 1 0 1进口苹果44542 2 1 0 2 P e a r2 2 1 0 2梨671 062

19、 2 1 1 C it r u s F r u it s2 2 1 1桔、柠檬、柚、橙3 12 72 92 82 2 1 1 0 O r a n g e2 2 1 1 0桔1 31 21 21 22 2 1 1 1 L e m o n2 2 1 1 1柠檬21322 2 1 1 2 P o m e llo2 2 1 1 2柚75552 2 1 1 3 M a n d a r in2 2 1 1 3橙99992 2 1 2 M e lo n2 2 1 2瓜类1 71 71 71 62 2 1 2 0 Wa t e r m e lo n2 2 1 2 0西瓜66652 2 1 2 1 H o n

20、e y M e lo n2 2 1 2 1蜜瓜1 11 11 11 12 2 1 3 B e r r y F r u it s2 2 1 3浆果类4 24 44 44 42 2 1 3 0 I m p o r t e d F r u it s2 2 1 3 0进口浆果99992 2 1 3 1 L o c a l F r u it s2 2 1 3 1国产浆果3 33 53 53 52 2 1 4 T r o p ic a l F r u it s2 2 1 4热带水果类2 62 52 52 52 2 1 4 0 T r o p ic a l W s e e d2 2 1 4 0热带有籽水果1

21、 91 81 81 82 2 1 4 1 T r o p ic a l W/O s e e d2 2 1 4 1热带无籽水果77772 2 1 5 F r u it s B a s k e t/b o x2 2 1 5水果礼盒、花篮88882 2 1 5 0 I m p o r t e d2 2 1 5 0进口水果礼品盒、箱22222 2 1 5 1 L o c a l2 2 1 5 1国产水果礼品盒、箱66662 2 2 D r y /P r o c e s s e d2 2 2干货2 5 84 6 94 6 94 6 92 2 2 0 D r y2 2 2 0干性果品1 5 73 2 43

22、 2 43 2 42 2 2 0 0 D r y F r u it s2 2 2 0 0水果干品5 86 36 36 32 2 2 0 1 D r y v e g.2 2 2 0 1蔬菜干品7 12 3 42 3 42 3 42 2 2 0 2 O r g a n ic2 2 2 0 2有机米2 82 72 72 72 2 2 1 P r o c e s s e d2 2 2 1加工果品1 0 11 4 51 4 51 4 52 2 2 1 0 P r o c e s s e d F r u it s2 2 2 1 0加工水果5 27 97 97 92 2 2 1 1 P r o c e s

23、s e d V e g.2 2 2 1 1加工蔬菜4 96 66 66 62 2 3 A s s o r t e d F l o w e r2 2 3鲜花26662 2 3 0 F r e s h F lo w e r2 2 3 0鲜花26662 2 3 0 0 F r e s h F lo w e r2 2 3 0 0鲜花26662 2 4 J u i c e B a r2 2 4果汁吧3 34 04 04 02 2 4 0 J u ic e B a r2 2 4 0果汁吧3 34 04 04 02 2 4 0 0 J u ic e2 2 4 0 0果汁2 03 03 03 02 2 4 0

24、 1 C u t F r u it2 2 4 0 1切片水果91 01 01 02 2 5 E g g s2 2 5蛋类1 01 31 31 3S t o r e N o:S t o r e N a m e:2 2 F/VF a m i l y分类数量小计Sub-family summarySample关注你们店的数量Focus on your store单品使用率 Assortment detention 在中国家乐福的生鲜处，主管必须一个月两次在卖场检查单品使用率。主管分配营业员和员工来完成这项工作。使用情况要被输入电脑并向处长报告，一旦使用率很低要采取相应行动。In Carrefour

25、China fresh division,sales manager haveto organize twice a month the control in sales area of“ASSORTMENT DETENTION”.The sales manager handle this task with the help of sales clerk and staffs.As soon as this control is finish,the status must be key in the computer,reported to division manager and tak

26、e proper action in case the situation of detention rate is poor.商品分类检查 Assortment Checking0 1 4Se a s o n a l现现有有现现有有佳佳世世客客沃沃尔尔玛玛大大福福源源QD1Da t e:1 5Da t e:3 0J u s c oWa l-ma r tF u-ma r tCh i n e s e Na meSt o r e To t a l I t e ms:8 8 48 6 18 6 96 3 77 0 46 4 4占整个部门的占有率 De p t.d e t e n t i o n r

27、a t e%9 7%9 8%7 2%8 0%7 3%蔬菜Gr o u p F a mi l y T o t a l2 1 21 9 62 0 31 9 41 9 92 0 12 2 0 0绿叶菜/花菜F a mi l y T o t a l4 13 53 63 33 33 32 2 0 0 0绿叶菜 S u b F a mi l y T o t a l3 32 72 82 62 62 52 2 0 0 0 0 0 3生菜(0 0 0 0 6 6)L e t t u c e1111112 2 0 0 0 0 0 5甘兰菜Ga n L a n Ca i1Ma r-Ma y1112 2 0 0 0

28、0 0 8红米苋Re d Ama r a n t h1Ma y-Au g1112 2 0 0 0 0 0 9马兰头Ma L a n To u2 2 0 0 0 0 1 9广东芥兰Gu a n g Do n g J i e L a n11112 2 0 0 0 0 3 7豆苗Do u Mi a o111112 2 0 0 0 0 3 9鸡毛菜J i Ma o Ca i11112 2 0 0 0 0 4 1菠菜Sp i n a c h111112 2 0 0 0 0 4 4空心菜Ko n g Xi n Ca i111112 2 0 0 0 0 4 5菊花菜J u Hu a Ca i111112 2

29、 0 0 0 0 4 7茼蒿菜To n g Ha o Ca i1111112 2 0 0 0 0 4 8奶叶生菜L e t t u c e1111112 2 0 0 0 0 5 0木耳菜Mu Er Ca i111112 2 0 0 0 0 5 1油麦菜Yo u Ma i Ca i111112 2 0 0 0 0 5 5奶白菜Na i Ca b a g e s1111112 2 0 0 0 0 6 2 枸杞头Go u Qi To u 1111112 2 0 0 0 0 6 4小白菜L i t t l e Wh i t e Ca b b a g e1111112 2 0 0 0 0 6 5油菜Ra

30、 p e1111112 2 0 0 0 0 6 7西生菜(0 0 1)Xi Sh e n g Ca i12 2 0 0 0 0 6 8京水菜J i n g Sh u i Ve g e t a b l e112 2 0 0 0 0 6 9紫背菜Z i Be i Ve g e t a b l e112 2 0 0 0 0 7 0雪里红Xu e L i Ho n g1111112 2 0 0 0 0 7 3山野菜Sh a n g y e Ve g e t a b l e1111112 2 0 0 0 0 7 5盖菜Ga i Ca b b a g e111112 2 0 0 0 0 7 8苔菜Ta i

31、 Ca i111112 2 0 0 0 0 7 9蒿子杆Ha o Z i Ga n2 2 0 0 0 0 8 0猫耳菜Ca t Ea r Ve g e t a b l e111112 2 0 0 0 1 0 0菜心Ca i Xi n1111112 2 0 0 0 1 1 4 娃娃菜M o p p e t C a i 111112 2 0 0 0 1 3 0 豌豆尖W a n D o u J i a n 2 2 0 0 0 1 4 1 花叶生菜 H u a Y e L e t t u c e 2 2 0 0 0 2 0 2香椿Xi a n g Ch u n1Ma r-Ju n111112 2 0

32、 0 0 2 0 3豌豆苗Pe a Sp r o u t111112 2 0 0 0 2 1 1芹菜Ce l e r y1111112 2 0 0 0 2 1 2西芹We s t e r n Ce l e r y111112 2 0 0 0 2 1 4莴笋Wo Su n1Ma y-Oc t11112 2 0 0 0 2 1 5萝卜苗Ra d i s h Sp r o u t12 2 0 0 0 2 1 7茴香菜F e n n e l1111112 2 0 0 0 2 1 9 鱼腥草Y u X i n g C a o 2 2 0 0 0 2 5 5乌豆苗W u D o u M i a o 2 2

33、 0 0 0 2 5 6葵花苗K u i H u a M i a o 2 2 0 0 1结球菜6665562 2 0 0 1 0 0 1孢子甘蓝Ba o Z i Ca b b a g e1111112 2 0 0 1 0 0 3卷心菜Ca b b a g e111112 2 0 0 1 0 0 4球生菜We s t e r n L e t t u c e111112 2 0 0 1 0 0 5大白菜Ch i n e s e Ca b b a g e111112 2 0 0 1 0 0 6紫甘蓝Pu r p l e Ca b b a g e11111店店内内应应有有（标标准准）St o r e

34、Se l f店店内内自自查查S t o r e S e l f-Ch e c k竞竞争争者者市市调调Co mp e t i t o r Ch e c kF a mi l ySt o r e No:St o r e Na me:生鲜季节性月历 Fresh division Seasonal calendar The seasonality can be different in each region or cities,it reflects specific consumption,to be first in your city to provide seasonal items will attract customers.Each customers should be able to find new products freely from stores assortment according fishing situation.各个区或城市的季节性行大相径庭，在你的城市中首先推出季节性单品将会吸引顾客的购买。每位顾客应该能购根据季节的情况,而很容易地在我们的单品组织中发现新产品。生鲜季节性月历 Fresh division Seasonal calendar Sample