1、第五章习题-3第三小组成员：杨碧云 叶颖 赵田田 朱楚烨派克街市场（Pike Place Market），位于美国西雅图市中心，原是当地一个传统的公开市场，至今已有上百年的历史。派克街市场规划完善、商品齐全，并形成自己独特的销售方式，现已成为著名的旅游景点，每年有近九百万的游客到此观光。派克街市场内的鱼市以精彩的销售方式吸引顾客：前台售货员将顾客的需要吆喝着告诉后面的工作人员，后面的工作人员一起重复吆喝一遍，并手脚麻利地把鱼像投篮球一样扔向前台售货员，又快又精彩。他们不但为顾客提供了一流的服务，还创造了愉快的购物体验，派克街鱼市场因此而闻名全球。ChooseyourattitudeBe the
2、rePlayMake their day派克鱼档的日裔老板横山将派克鱼档独特的售卖文化总结为四条派克鱼档员工们身体力行的准则。这四条准则没有什么高深的管理哲学，也丝毫没有任何商学院教条的痕迹，这不过是派克鱼档伙计们朴素的工作和生活态度而已。这四条准则是：如果不能选择工作本身，那还可以选择你的方式工作。1、play 派克鱼市的员工们不再把平凡、枯燥和单调的鱼市售卖工作当作是苦差事，相反，他们把工作当作是游戏，当作是可以带来乐子的有趣的事。玩得尽玩得尽兴有益兴有益于健康于健康 工作本身就是工作本身就是一种奖赏，而不是一种奖赏，而不是获获得奖赏的手段得奖赏的手段幸福的幸福的人会善人会善待别人待别人玩
3、会激发玩会激发创造力创造力玩的时候玩的时候时间过得时间过得很快很快玩的好处2、make their day 派克鱼市的伙计们不仅把工作当作，并且也做成快乐的事，同时，他们还在轻松间让顾客不虚此行。即使对那些仅仅是路过或者观光的过客，他们也随时给他们带来快乐。这样做将形成良性循这样做将形成良性循环，令人愉快，也会环，令人愉快，也会释放出更多的活力释放出更多的活力好好服务我们的客户好好服务我们的客户，会让我们体会到助，会让我们体会到助人为乐的成就感人为乐的成就感可以让我可以让我们集中精们集中精力，抛开力，抛开自己的问自己的问题，为别题，为别人提供无人提供无微不至的微不至的服务服务对业务有好处对业务
4、有好处让别人快让别人快乐的好处乐的好处3、be there 鱼市伙计能够给自己、同伴以及顾客创造快乐体验，其根源就在于他们是真正用心在工作上。热情、细心、乐观和开朗，这些积极的特质都源于他们在工作中的全心投入。投入过去已成历史未来尚不可知 今天是件礼物 于是我们称之为现在。4、choose your attitude 对派克鱼市的大所数伙计来说，他们并没有多少机会能够去选择比在鱼市售卖更体面的工作，但是他们选择了积极的态度来应付工作。卖鱼是没有什么智力或是技能、专业门槛的简单职业，但像派克鱼市的伙计们那样能够把简单工作做出彩来，那就不简单。选择你的态度的做法可以让你不再以受害者自居，真正做自己
5、的主人通过接受自己选择的态度，表明你的责任心和主动性，使工作环境充满活力我们希望你的选择的态度是喜欢正在做的工作，把工作场所变成充满活力、热情和创造性的绿洲选择自己选择自己态度的好态度的好处处你的选择是什么你的选择是什么?THE END.THE END.THANK YOU!THANK YOU!John YokoyamaWhen/where were you born?June 25th 1940 in Seattle,WAWhere did you grow up?Renton,WAWhen did you start at Pike Place Fish?1960What inspires
6、you?The possibility of world peace as an idea whose time has come.What is your proudest accomplishment?The opportunity to create a space in which World Famous Pike Place Fish became a reality.What does World Famous mean to you?An opportunity to make a difference for everyone I come in contact with.F
7、uture aspirations?World PeaceHobbies or interests?Fishing,GolfFavorite seafood recipe?My wifes salmon steaks!Why should customers come to Pike Place Fish?To experience and see what a company can accomplish by committing to a vision called lets become world famous from absolutely nothing.Do you have
8、a favorite moment at Pike Place Fish?When young people grow and are enrolled in our philosophy and make a difference in their lives and the lives of others.Richard YokoyamaWhen/where were you born?April 23rd 1944 in Hunt,IDWhere did you grow up?Seattle,WAWhen did you start at Pike Place Fish?1975Wha
9、t inspires you?To create record sales every year.What is your proudest accomplishment?Becoming the manager at PPF,and my two great kids.What does World Famous mean to you?To make a difference every moment every single day.Future aspirations?Retire comfortably in 5 years.Hobbies or interests?Watching
10、 my daughter play softball,puzzles,fishing,watching movies.Favorite seafood recipe?Pan fried salmon rubbed with salt,pepper,and garlic.Fry for 5 minutes on each side.Why should customers come to Pike Place Fish?We offer the best quality seafood.You can have fun while you shop,and well make your day!
11、Do you have a favorite moment at Pike Place Fish?Cant pick one of more than 30 years of working hereSamuel SamsonWhen/where were you born?June 26th 1966 in Seoul,KoreaWhere did you grow up?Washington,New York,and Washington again.When did you start at Pike Place Fish?May 1986What inspires you?Making
12、 a difference for each individual I meet.What is your proudest accomplishment?Loving wife,beautiful house,and a great son.What does World Famous mean to you?Making a difference for each individual I meet.Future aspirations?Grow old with my family,and retire someday.Hobbies or interests?Working on on
13、e of my many cars,and fixing up my house.Favorite seafood recipe?Broiled salmon tips rubbed with salt.Why should customers come to Pike Place Fish?Best quality seafood,best service,and the best looking fishmongers in the world!Do you have a favorite moment at Pike Place Fish?Teaching a blind man how
14、 to catch a fish.Justin HallWhen/where were you born?June 27th 1973 in Olympia,WAWhere did you grow up?Seattle,WAWhen did you start at Pike Place Fish?Started working Saturdays at age 13(1986).Full time since 1991What inspires you?Tomorrow is a new day,and now is a new moment.What is your proudest a
15、ccomplishment?Working one job for my whole life,and owning a home.What does World Famous mean to you?Being the best,and making a difference for others.Future aspirations?Buying a couple more houses.Creating more things,and making a difference for more people.Hobbies or interests?Camping,fishing,yard
16、 work.Favorite seafood recipe?Thick piece of Copper River king salmon grilled on my Barbeque with salt,pepper,and rosemary.Why should customers come to Pike Place Fish?To experience what it is to BE with people,and to get some awesome fish.Do you have a favorite moment at Pike Place Fish?When Sam ca
17、me back to work for us in 2005.Jaison ScottWhen/where were you born?July 30th 1972 on the floor at Pike Place MarketWhere did you grow up?Seattle,WAWhen did you start at Pike Place Fish?1993What inspires you?Music,old people,and my bands,traveling.What is your proudest accomplishment?Seeing the Dahl
18、i Lama in India.What does World Famous mean to you?Being responsible in the world for all of our actions.Future aspirations?Successful musician, or interests?Music,traveling,my honey Kim and my dog Nyima.Favorite seafood recipe?Spot prawns sauted with olive oil,salt,and pepper over rice or pasta.Why
19、 should customers come to Pike Place Fish?It is a special place with special people.Do you have a favorite moment at Pike Place Fish?Watching a blind man catch a fish.Anders MillerWhen/where were you born?March 4th 1976 in Fairbanks,AKWhere did you grow up?Lynnwood/Edmonds,WAWhen did you start at Pi
20、ke Place Fish?July 2000What inspires you?Love,music,nature,and other little things.What is your proudest accomplishment?Being a good person,and making a difference for people.What does World Famous mean to you?Choosing to be extraordinary and make a difference in the worldFuture aspirations?Kids,dog
21、s,more land,many travels and a Seahawks super bowl winHobbies or interests?Family,music,gardening,camping,sports,cars,travel,cookingFavorite seafood recipe?Black cod with black bean sauce,ginger,and green onion.Why should customers come to Pike Place Fish?To soak up some good vibes and eat the best
22、seafood in the world.Dude,were World Famous!Do you have a favorite moment at Pike Place Fish?I met my wife here!Jeremy RidgwayWhen/where were you born?April 12th 1977 in Seattle,WAWhere did you grow up?Seattle,WAWhen did you start at Pike Place Fish?August 2000What inspires you?I have been given an
23、opportunity to make a difference for everyone I come in contact with.What is your proudest accomplishment?Graduating from college,and making it through 3 months of chemotherapy.What does World Famous mean to you?People coming from all over the world with have a positive experience whether they buy f
24、ish or not.Future aspirations?To be successful in whatever I do,and to be healthy.Hobbies or interests?Snowboarding,jet skiing,hanging out with my friends.Favorite seafood recipe?Salmon baked with onions,butter,and brown sugar.Why should customers come to Pike Place Fish?To experience something that
25、 they will never forget.To get the best seafood,and best service you can get anywhere in the world.Do you have a favorite moment at Pike Place Fish?Every time I can make a person who wasnt having a good day leave our shop feeling better with a smile on their face.Erik EspinozaWhen/where were you bor
26、n?January 6th 1972 in San Pablo,CAWhere did you grow up?Port Orchard,WAWhen did you start at Pike Place Fish?March 2000What inspires you?Talking to people from random parts of the world at any given time.What is your proudest accomplishment?Marrying my beautiful wife,and traveling the world with her
27、.What does World Famous mean to you?Helping people by simply listening to them.Future aspirations?Travel more!Hobbies or interests?Yoga,biking,traveling.Favorite seafood recipe?Halibut with butter,garlic,onion.Bake for 20 minutes at 350.Why should customers come to Pike Place Fish?Get fish,say hi,ta
28、ke pictures,buy crab,tell us jokes,ask us questions,watch fish fly,scream,catch fish,buy our book,kiss a fish,watch people,and meet new people.Do you have a favorite moment at Pike Place Fish?When we are all working like a well oiled machine.Yori OyloeWhen/where were you born?January 8th,1975 in Dec
29、orah,IAWhere did you grow up?Decorah,IAWhen did you start at Pike Place Fish?September 1999What inspires you?Everyone.What is your proudest accomplishment?Being alive.What does World Famous mean to you?Trust,and being a place where people want to come.Future aspirations?To maintain goodness every si
30、ngle day of my life.Hobbies or interests?Art,music,and biology.Favorite seafood recipe?Baked wild king salmon in garlic,olive oil,salt,and pepper.Why should customers come to Pike Place Fish?We know what were doing,and its fun.Do you have a favorite moment at Pike Place Fish?Meeting my girlfriend wh
31、om I am still living with.Ryan RectorWhen/where were you born?October 8th,1983 in Soldotna,AKWhere did you grow up?Kenai,AKWhen did you start at Pike Place Fish?April 2005What inspires you?Faces of people I see around me.The Northwest,and the sights and sounds of Seattle.What is your proudest accomp
32、lishment?Finishing design school.What does World Famous mean to you?Following through,being dependable,having integrity,and being great with people.Future aspirations?Own and operate a successful design firm.Hobbies or interests?Art,design,music,reading,hanging out with my friends.Favorite seafood r
33、ecipe?Wild Alaskan king salmon with our Northwest Seafood seasoning.Why should customers come to Pike Place Fish?To get the freshest fish available to man.Do you have a favorite moment at Pike Place Fish?No.Taho KakutaniWhen/where were you born?August 17th 1976 in Richmond,INWhere did you grow up?Ri
34、chmond,INWhen did you start at Pike Place Fish?April 2005What inspires you?Seeing the ways in which people are able to invent and reinvent the act of personal expression.What is your proudest accomplishment?Being a commited husband and father.What does World Famous mean to you?Having a responsibilit
35、y for who we are,as well as an obligation to who we all can choose to be.Future aspirations?Raise a family,and continue to see the world in different ways.Hobbies or interests?Cooking food,sending time with my wife and daughter in the outdoors.Favorite seafood recipe?Seared Ahi with a ginger,soy,and
36、 orange glaze.Why should customers come to Pike Place Fish?To experience something new,and to take a moment and step outside your shell of regular life.Do you have a favorite moment at Pike Place Fish?The day Dicky told me I had the opportunity to come work for Pike Place FishScott LadleyWhen/where
37、were you born?July 31,1983 in Lancaster,PennsylvaniaWhere did you grow up?The rolling farmlands of Lancaster,PAWhen did you start at Pike Place Fish?June 2007What inspires you?Positive energy from others.What is your proudest accomplishment?Leaving the office life for something more fulfilling.What
38、does World Famous mean to you?Working hard for myself and my teammates so we can make a positive difference for people in the world.Future aspirations?Writing more and someday getting back to Colorado in a Volkswagon bus with my dog Ozwald.Hobbies or interests?Reading and always hunting out new musi
39、c.Favorite seafood recipe?Sauteed,cajun-spiced Alaskan spot prawns with broccolini.Why should customers come to Pike Place Fish?To interact with honest,authentic fish mongers,who will get them what they need and have a little fun doing so.Do you have a favorite moment at Pike Place Fish?Helping to b
40、obble and then drop a fish on the owner head admist the Christmas Eve rush.Ryan YokoyamaWhen/where were you born?May 1985 in Seattle,WAWhere did you grow up?Bothell,WAWhen did you start at Pike Place Fish?December 2000 and I work every Christmas and summer.What inspires you?The chance to do better f
41、or myself and others.What is your proudest accomplishment?Living in Japan for a short time.What does World Famous mean to you?Creating possibilities for yourself,and everyone you encounter.Future aspirations?Finish college,become fluent in Japanese,Korean,and Chinese.Hobbies or interests?Movies,musi
42、c,hanging out with my friends.Favorite seafood recipe?Moms secret fudge recipe.Why should customers come to Pike Place Fish?To experience how much fun you can have buying fish.Do you have a favorite moment at Pike Place Fish?Every time Erik tries to sing.Jeff KirkpatrickWhen/where were you born?June
43、 19th 1975 in Klamath Falls,ORWhere did you grow up?Klamath Falls,Or and Phoenix,AZ and New Mexico,and.When did you start at Pike Place Fish?August 2003What inspires you?Making a connection with people,and treating all people equally.What is your proudest accomplishment?Being a part of the worlds gr
44、eatest team.What does World Famous mean to you?Coming from a space of impeccability,and knowing that what I do makes a difference for people.Future aspirations?Continuing to make difference for people,and educating myself.Hobbies or interests?Snowboarding,jet skiing,mountain biking,getting tattoos.Favorite seafood recipe?Sea bass with crusted miso paste.Why should customers come to Pike Place Fish?Do you have a favorite moment at Pike Place Fish?Every time I can make a difference for peopleChris Bell
