9-1Objectives9-2Objectives9-3Case Study9-4Definitions9-5What is a Product?9-6What is a Product?9-7What is a Product?9-8What is a Product?9-9What is a Product?9-10What is a Product?9-11What is a Product?9-12Product and Service Decisions9-13Product and Service Decisions9-14Product and Service Decisions9-15Branding Strategy9-16Brand Strategy9-17Brand Strategy9-18Brand Strategy9-19Brand Strategy9-20Brand Strategy9-21Services Marketing9-22Services Marketing9-23Services Marketing9-24Additional Product Considerations9-25Additional Product Considerations
