Company and Marketing Strategy:Partnering to Build Customer Relationships2-1Objectives2-2Objectives2-3Case Study2-4Strategic Planning2-5Strategic Planning2-6Strategic Planning2-7Strategic Planning2-8Strategic Planning2-9Strategic Planning2-10Strategic Planning2-11Strategic Planning2-12Strategic Planning2-13Strategic Planning2-14Strategic Planning2-15Planning Marketing2-16The Marketing Process2-17The Marketing Process2-18The Marketing Process2-19The Marketing Process