1、空白演示单击输入您的封面副标题目录页contentsPre-readingIFast readingIIIIIIntensive readingPost-readingLanguage pointsVIHomeworkPre-readingPre-readingHave you ever bought anything as a result of seeing,hearing or reading advertisements?What makes an advertisement attractive?the product name the name of a company words
2、 of expertshumorous language the concept of freedom pictures or imagesthe unusual idea the design Fast readingFast readingThe passage below is about advertising.Skim through the passage.What is it mainly about?a.Different types of advertisements b.The developmemt of advertisements c.Different attitu
3、des towards advertisements Fast readingThis is an explanatory text.It introduces the development of advertisement in the order of time,and it contains lots of time explanations and examples.What is the text type of this passage?What helped you identify the text type?Intensive readingIntensive readin
4、g:Read paragraph by paragraph.1.What is the main idea of the first paragraph?The advertising industry started with the fundamental purpose of promoting and selling goods to people who might need them.Read paragraph 1&2 and answer the following questions.Intensive reading:Read paragraph by paragraph.
5、2.What does a classic advertisement look like?A classic advertisement gives information about a product and very often it includes the name of a company,part of which might include the name of the place from which the product originated.Read paragraph 1&2 and answer the following questions.Para 3 De
6、tails Problems How to solve?Examples It is _ to be just the _ of a _ or a _.Ads need to _ and _ the _ of the public.Some ads _ pictures or the _ of experts;others try to _ ads that people simply_ at.likelynamecompanygeneral locationattractholdattentionconsist ofwordscreateenjoy lookingIntensive read
7、ing Para 4 Details Problems How to solve?Examples People are used to _.Modern ads must _ the _ standards with ideas to make them more _.Some ads may use the _ of _ to sell the car.Other common ideas include _,_ and _.seeing highstandards of visual designcombinehighestattractivefreedomconcepthappines
8、swealthsuccessIntensive readingPara 5 Details Problems For many of todays advertisers,_ old ideas is not a successful approach.How to solve?The advertisers look for other ways to make people _.Examples The top advertisers use _ as well as _ and _ ideas to surprise people.repeatingnotice their produc
9、tshumournewunusualIntensive reading Para 6 Details Problems Some ads are about _ and _ for a profit.How to solve?Some ads aim to make _ to _ and welfare.selling productsservicesa contributionsocietyIntensive reading Para 6 Details Examples 1._ citizens to _ in improving their neighbourhood 2._ the p
10、ublic on _ AIDS,_ water,_ the poor,_ smoking,etc.Encourage participateEducatfighting savinghelpinggiving upIntensive readingPost-readingPost-reading:Think and share1.What has been the driving force for the development of advertisements?2.What does the title“The Advertising Game”mean to you?VLanguage
11、 pointsGrammar:Difficult SentencesIt was likely to be the name of a company,part of which might include the name of the place from which the product originated.这些信息可能是公司名，其中一部分可能包含产品的原这些信息可能是公司名，其中一部分可能包含产品的原产地。产地。which引导非限制性定语从句，关系词指代company，定语从句中又包含一个which引导的定语从句，which指代place。Page58Grammar:Difficu
12、lt SentencesFor this reason,its now normal to see advertisements that consist of pictures or words from experts to show people how good the product is.因此，现在的广告常常引用专家的图片、文字，向人们因此，现在的广告常常引用专家的图片、文字，向人们展示产品有多棒。展示产品有多棒。it作形式主语，代替动词不定式短语to see；that引导定语从句，修饰advertisements。Page59Grammar:Difficult Sentences
13、They realise that it does not matter how attractive the idea linked with the product is most people know and anticipate that the main purpose of the advertisement is to make customers buy the product.他们意识到与产品关联的概念有多么吸引人并不重要他们意识到与产品关联的概念有多么吸引人并不重要大多数人都明白，广告的主要目的就是让客户购买产大多数人都明白，广告的主要目的就是让客户购买产品。品。Page59VIHomeworkHomeworkGroup Work Bring one of your favourite advertisements to the classroom.Explain why you like it and how you would like to make it even better.
