1、CONTENTMARKETING101How To Make Your Content MarketingStrategy Better.1999-2014 IX Web Hosting.All rights reserved1 What Is Content Marketing?2 Why Is It important?3 Most Shared Content Types4 How To Make Your Content Strategy Better!5 ConclusionWhat Is Content Marketing?It involves creation(and dist
2、ribution)of informative and engaging content that aims at increasing customer loyalty as well as business prospects.A few of the tactics of content marketing include:Blogging E-Books Webinar Press ReleaseAnd It Is Important.because in a world where we have access to unlimited information in a matter
3、 of seconds,information based marketing has become vital.With The Most Shared Content Being.Heres Something Good To Know!60%of consumers enjoy reading relevant content from brands.82%of consumers feel more positive about a company after reading custom content.70%of consumers feel closer to a company
4、 as a result of content marketing.Sign Up With A Web Host!The first and the foremost thing to do is to sign up for services.When your content gets shared,people click through and get redirected to your website,and your website needs to be running efficiently.Remember:First impression is the last imp
5、ression.webhostingWhy Choose IX Web Hosting?AffordabilityCutting edge technology at reasonable prices.touch to your business.ScalabilityAbility to flex hosting plans in sync with the increasing needs of the website.ReliabilityThe 24/7 technical support is prompt and never lets your website down.Secu
6、rityCertified by the likes of McAfee,IX servers provide the most secure environment for hosting your web logs.Gather Topics!Before you start creating your content plan and strategy,its always better to research and shortlist a handful of topics that are not just relevant to your business,but also tr
7、ending in your circles.Talking about“whats in”helps you keep your audience hooked.Why Choose IX Web Hosting?Dont always go for an all season look,get a makeover based on climate,festivities,etc;it gives a human touch to your business.A human business is more relatable than one that sounds also robot
8、ic and only sales oriented.If overhauling the website every time isnt a feasible option;opt for changing the looks of your social profiles.For example,bring some variation in your cover pictures on Facebook if you feel like keeping the profile picture constant to your business logo.Indulge In Chit C
9、hat Sessions!Conversations are the best way to keep someone engaged.Try and frame content that not just makes the reader feel you want to talk,but also nudges them to make an interaction.Become Click Happy!No one has the time to go through text heavy posts;but who doesnt like bright images?Stock up
10、on a lot of images that are unique to your business and fit them in your content strategy.They are the most shared post type across online platforms.Share Values!Do you have a customer or employee friendly policy in place?If yes,share it with your followers and let them know you care!Sharing values
11、helps in bonding with your customers.Work Together!If not literally,at least to some extent!Try and get real time reviews on your products/services.Ask questions about what your customers expect next and try to fit some of those suggestions into your work.This helps establish a rapport and shows you
12、 off as being customer driven.After all,this is exactly what people look for-to be heard!Tell Your Story!People want to know the thought process behind your business and how it came about to be.Share your story and your unique experiences along the way.It makes your business more relatable.But Heres
13、 The Challenge.Producing Engaging Content.36%Producing Enough Content.21%Budget to Produce Content.20%Lack of C-Level Buy-In.11%Producing a Variety of Content.9%No Answer.3%1999-2014 IX Web Hosting.All rights reservedMore than 50%of your traffic comes from social media platforms.So how do you go abo
14、ut executing a content strategy AND keep track of whats trending?Here are a few tools to make the going easySprout SocialIts a social media tool that not just focuses on presenting you with whats trending in your circles,but also helps you with CRM.It offers you insights on the popularity of your bu
15、siness as well as the amount of interaction your business has indulged in.is by far the most popular tool in the market.Sprout SocialSwayyIts a tool that analyzes your social community,matches the most relevant content from around the web and offers it on your dashboard,helps you build a relationshi
16、p between your content and your followers.SwayyRebelMouseClaimed as the front page of social media,h e l p s y o u c u r a t e content for all your online profiles on a single dashboard based on what your business is known for and what conversations your audience has been engaging in.RebelMouseSocia
17、l Mention is a tool capable of scanning the web and producing statistics based on real time buzz around a business.It provides insights on who is talking about your keyword and how often people are engaging in conversations related to you.Social MentionConclusionContent marketing is the new black and if you can carry it off well,it is bound to up your sales graph drastically!So equip yourself with the right tools and start framing your content strategy.Final Tip:Dont sound too pushy,but make sure you sound engaging enough.
