1、工科类英英 语语职业模块职业模块 Advertising Warm UpListening and SpeakingReadingAdvertisingHighlightsJust for Fun Warm UpHere are some types of advertising.Please write their names under the corresponding pictures.Warm-up1billboard advertising Here are some types of advertising.Please write their names under the c
2、orresponding pictures.Warm-up2in-store advertising Here are some types of advertising.Please write their names under the corresponding pictures.Warm-up3mobile billboard advertising Here are some types of advertising.Please write their names under the corresponding pictures.Warm-up4press advertising
3、Here are some types of advertising.Please write their names under the corresponding pictures.Warm-up5radio advertising Here are some types of advertising.Please write their names under the corresponding pictures.Warm-up6billboard advertising Here are some types of advertising.Please write their name
4、s under the corresponding pictures.Warm-up7television advertising Listening and SpeakingDialogue StudyActivitiesDialogue(G=Mr.Ganguli N=Miss Narian)G:Good morning,Miss Narian.I am advertising executive Ganguli from Jay Advertising Agency.N:Good morning,Mr.Ganguli.G:I believe you wanted to see me?N:Y
5、es,I want to discuss the methods of advertising on our electric bulbs.G:After working on the programs for nearly two months,I have lots of advertising program plans here.N:Oh,let me see.G:This is Street Advertising and Billboards Advertising Plan.We also suggest you make counter displays for dealers
6、 to exhibit in their shops.N:All these advertising programs sound very interesting.Of course,we would like to use all the media plans available.But how much would all these advertising programs cost?G:We have worked out advertising prices too for you.Here is the list.New Words Phrases Notesexecutive
7、n.（公司或机构的）经理，（公司或机构的）经理，主管领导主管领导agencyn.代理机构；服务机构代理机构；服务机构believe v.认为有可能；相信认为有可能；相信bulb n.电灯泡电灯泡billboardn.大幅广告牌大幅广告牌dealern.经销商经销商exhibitv.陈列陈列 Street Advertising 街头广告街头广告Billboards Advertising 展台广告，广告牌展台广告，广告牌counter display 柜台商品陈列柜台商品陈列work out 计算，计算出计算，计算出We also suggest you make counter displa
8、ys for dealers to exhibit in their shops.我们也建议将我们的产品在销售商的柜台上展示出来。suggest此处意为“建议”，suggest的其他用法如下：1.suggest作“（间接地）表明、建议、使想起”解时，后面可跟名词、代词或动词-ing形式作宾语。如：That girls sun-tanned face suggests excellent health.2.suggest作“建议”解，而且后面跟that从句作宾语时，宾语从句中的谓语动词用虚拟语气，即谓语动词用“should+动词原形”(should可省略)。如：Almost all his fr
9、iends suggested that he(should)visit Mr.Johnson at once.3.suggest作“表明、说明、暗示”解，而且后面跟that从句作宾语时，宾语从句中的谓语动词用陈述语气。如：Janes pale face suggested that she was ill,and her parents suggested that she have a medical examination.To be continued4.在下列含suggest的句式中，如果suggest作“建议讲，其后的从句的谓语动词也要用虚拟语气。句式 Its suggested
10、that(有人建议)。如：Its suggested that we(should)put on a short play at the party.What(All that)sb.suggests is that.(某人的建议是)。如：What I suggest is that we(should)visit a class right away.5.名词suggestion的用法suggestion作“建议”解，后面跟同位语从句时，以及suggestion用作主语，后面跟表语从句时，从句中的谓语动词均用虚拟语气。如：My suggestion is that the work(shou
11、ld)be started at once.ActivitiesWork AlonePair WorkListen to the dialogue and decide whether the following statements are true(T)or false(F).()1.Ganguli and Narian are colleagues.()2.The two people are discussing something about opening an advertising agency.()3.Narian would use all Gangulis plan.Wo
12、rk AloneKey1.T2.F3.TFirst listen to and repeat the dialogue,then role play it in pairs.Pair Work ReadingText OneText TwoPost-Reading 3Pre-Reading1While-Reading2 Text OnePre-readingWork in groups to discuss the following questions.1.How many types of advertisements do you know?2.Which type of adverti
13、sements do you think is the best?While-reading Advertising is bringing products or services to the attention of potential and current customers by means of sending brochures,showing posters,and making radio,TV and so on.Brochures can contain a great deal of information if designed well.Posters can b
14、e very powerful in places where the customers notice them.Interesting colorful ones will appear new to passers-by.TV commercials are usually very expensive.But they have a very good effect because TV is becoming more and more popular.A major advantage of radio announcements is that they are usually
15、cheaper than television ads.AdvertisingTo be continuedTo be continuedcommercialadj.n.商业性的；商业的商业性的；商业的（电台或电视播放的）广（电台或电视播放的）广告告commodityn.商品，货物商品，货物publicn.民众民众exhibitionn.展览；展出展览；展出attentionn.注意力；留心注意力；留心potentialadj.潜在的；可能的潜在的；可能的currentadj.现在的；当前的现在的；当前的noticev.注意到；理会注意到；理会announcementn.宣布，宣告；通告宣布，
16、宣告；通告attituden.态度；看法态度；看法falseadj.不真实的；错误的；不正不真实的；错误的；不正确的确的mislead v.误导；使误信；引入歧途误导；使误信；引入歧途wonderful adj.绝妙的；精彩的绝妙的；精彩的attractiveadj.有吸引力的；诱人的有吸引力的；诱人的 fashion show 时装表演时装表演by means of 用用，凭借，凭借and so on 等等a great deal of 许许多多have a（）effect 产产生（生（）效果）效果 more or less 几几乎，大约，差不多乎，大约，差不多it is known tha
17、t 众众所周知所周知 1.In fact,what they want is just to make us pay more money.事实上，他们就是希望我们能去他们那消费。事实上，他们就是希望我们能去他们那消费。what they want是由what引导的主语从句，充当整个句子的主语。主语从句是在复合句中充当主语的从句，通常放在主句谓语动词之前或由形式主语it代替，而本身放在句子末尾。用it 作形式主语的结构 用it 作形式主语的结构(1)It is 名词从句(2)it is 形容词从句(3)it is 不及物动词从句(4)it过去分词从句 主语从句不可位于句首的五种情况：(1)if
18、 引导的主语从句不可居于复合句句首。(2)It is said,(reported)结构中的主语从句不可提前。(3)It happens,It occurs 结构中的主语从句不可提前。(4)It doesnt matter how/whether 结构中的主语从句不可提前。(5)含主语从句的复合句是疑问句时，主语从句不可提前。To be continuedwhat与that 在引导主语从句时的区别 what引导主语从句时在句时在从句中充当句子成分，如主语、宾语、表语，而that则不然。例如：What you said yesterday is right.it 作形式主语和it引导强调句的比较
19、it作形式主语代替主语从句，主要是为了平衡句子结构，主语从句的连接词没有变化。而it引导的强调句则是对句子某一部分进行强调，无论强调的是什么成分，都可用连词that。被强调部分指人是也可用who/whom。例如：It is a pity that you didnt go to see the film.2.A major advantage of radio announcements is that they are usually cheaper than television ads.广播广告最大的一个好处就是它相对于电广播广告最大的一个好处就是它相对于电视（广告）来说，费用较为低廉。
20、视（广告）来说，费用较为低廉。本句中包含一个由that引导的表语从句。表语从句在复合句中作表语的名词性从句，放在系动词之后，一般结构是“主语连系动词表语从句”。可以接表语从句的连系动词有be,look,remain,seem等。引导表语从句的that常可省略。另外，常用的还有the reason is that 和It is because等结构。例如：The question is whether we can make good preparation in such a short time.Post-readingKeys1.On the 8 th of June.2.Relevant
21、 shipping documents.3.PROCAINE HCL BP93/USP23.1.branches 2.details 3.inform mercial 5.document 6.quantity 1.in duplicate.2.before long.3.is due to 4.is able to 5.in perfect conditionTo be continuedPost-readingKeys.1.随函附寄下面相关装运文件，请查收。2.我们相信上述装运会完好无损地到达你方，并希望不久后到你方更多订单。3.根据要求，我们已经出具了价值65 500美元见票即付的支票来
22、支付装运费用，并可以在信用证号M05125下通过中国银行杭州分行进行议付。4.多谢贵公司给我们带来生意，并向你们保证我们会继续重视你们今后所有的信函、询价和订单。Reading1Keys2 Text TwoWhat Are the Tools Used for Advertising?What are the tools used for advertising?Traditional and new media are the vehicles that carry advertising messages.Television Television is considered to be
23、a traditional medium but has the ability to adapt to new media.Some television advertising strengths are its impact in combining sight and sound,its ability to reach local,national and global audiences,and its more recent adaptation to interactive marketing.Through service technology like On-Demand,
24、viewers can engage in advertising messages with a remote control.Newspapers The newspaper is part of the print media,and is arguably the oldest form of traditional media.Newspapers provide a loyal readership base for advertisersTo be continued ReadingWhat Are the Tools Used for Advertising?and low a
25、dvertisement production costs.Newspapers also offer value through short lead times to insert advertisements and ensure high audience reach.Magazines Another member of the print media is the magazine.The value in advertising in magazines lies in its audience selectiveness and high quality print.Magaz
26、ines hold credibility with their audiences,allowing its advertisements to resonate with readers.Magazine advertising has several weaknesses to consider such as high production cost,limited frequency,and long lead times.Internet The Internet has changed the way advertising occurs.It has affectedTo be
27、 continued ReadingWhat Are the Tools Used for Advertising?practically every corner of the advertising spectrum and has forced traditional media to reinvent itself where it can.The advantages to Internet advertising are many,but the most critical is its extremely low cost compared to other media.The
28、Internet offers interactivity,making it possible to involve a target audience in the advertising message.New Words Notes Reading Phrases and ExpressionsTo be continuedvehiclen.手段，工具；交通工具，手段，工具；交通工具，车辆车辆considerv.认为；顾及，考虑到；仔认为；顾及，考虑到；仔细考虑，细想细考虑，细想adaptv.适应（新情况）适应（新情况）impactn.v.深远影响；强大作用深远影响；强大作用（对某事物
29、）有影响，有（对某事物）有影响，有作用作用combine v.（使）结合，混合，组合，（使）结合，混合，组合，联合联合sightn.情景；景象；视力情景；景象；视力audiencen.（戏剧、音乐会或演讲等（戏剧、音乐会或演讲等的）观众，听众的）观众，听众adaptationn.适应；改编本适应；改编本interactiveadj.相互影响的；互动的相互影响的；互动的On-Demandn.点播点播remoteadj.远程的；偏远的，偏僻的远程的；偏远的，偏僻的printn.v.印刷行业；印刷品印刷行业；印刷品印刷印刷arguablyadv.（常用于形容词比较级或（常用于形容词比较级或最高级前）
30、可论证地，按最高级前）可论证地，按理理loyaladj.忠实的；忠诚的忠实的；忠诚的readershipn.（统称某报刊杂志等的）（统称某报刊杂志等的）读者读者To be continuedTo be continuedbasen.基础；根基；出发点基础；根基；出发点insertv.插入插入ensurev.保证；担保；确保保证；担保；确保selectivenessn.选择性选择性limitedadj.有限的有限的frequencyn.重复率重复率occurv.发生；出现发生；出现affectv.影响影响practicallyadv.几乎；差不多；实际地几乎；差不多；实际地spectrumn.范
31、围；各层次；系列；幅范围；各层次；系列；幅度度weakness n.弱点，不足，缺点弱点，不足，缺点To be continuedlimitedadj.有限的有限的frequencyn.重复率重复率occurv.发生；出现发生；出现affect v.影响影响practicallyadv.几乎；差不多；实际地几乎；差不多；实际地spectrumn.范围；各层次；系列；幅范围；各层次；系列；幅度度forcev.强迫，迫使（某人做某事）强迫，迫使（某人做某事）reinventv.以新形式出现；以新形象以新形式出现；以新形象示人示人criticaladj.极重要的；关键的，至关极重要的；关键的，至关紧
32、要的紧要的extremelyadv.极其；极端；非常极其；极端；非常interactivity n.相互影响；互动相互影响；互动targetn.目标，对象目标，对象be used for 用用来来remote control 遥遥控器控器lead time 间间隔时间隔时间compare to 对对比，比较比，比较The Internet has changed the way advertising occurs.互联网改变了广告的方式。互联网改变了广告的方式。本句的时态为现在完成时。1 构成方式 构成：主语（第一、二人称单复数）have 主语（第三人称复数）have 主语（第三人称单数）h
33、as 过去分词 2 基本用法 1)表示过去发生或已完成的某个动作对现在产生的影响或结果，强调的是这个影响或结果，常同already,just,yet等状语连用 例：I have just turned off the light.2)表示开始于过去、持续到现在的动作或状态，并可能继续下去（也可能不继续下去），常同包括现在在内的时间状语连用，如：today,now,this week,this morning,these days,To be continuedthis afternoon,recently,so far等；也同“for+时间段”或“since时间点”的状语连用 例：We hav
34、e had much snow this winter.3)表示从过去某一时间到说话时这段时间中反复发生的动作或多次动作的总和，常同频度副词always,often,seldom,never等连用 例：He has done a lot of work in the past two years.Keys1.T 2.F 3.T 4.F 5.T1.d 2.b 3.e 4.c 5.a 1.装箱单作为包装发票的一种备份，同时也是作为海关工作人员在进口时检查货物的一种检查清单。2.装运单在帮助搬运工确定一个包裹在轮船上或卡车上占多大空间方面也很重要。装箱单在帮助搬运工在轮船或卡车装运时确定装运空间的处
35、理上也起着重要作用。To be continuedKeys3.一些航运公司也要求客户提供装运单。4.和你托运人就他们的特殊要求进行核实。5.装箱单通常贴在包裹外面的一个透明的信封里，因此，搬运工、海关官员和物流公司很容易看见装箱单。While visiting a country school,the chairman of the Board Of Education became provoked（激怒）at the noise the unruly students were making in the next room.Angrily,he opened the door and grabbed（抓住）one of the taller boys who seemed to be doing most of the talking.He dragged（拖拽）the boy to the next room and stood him in the corner.A few minutes later,a small boy stuck his head in the room and pleaded（恳求）,“Please,sir,may we have our teacher back?”
