1、Presentation of Oral English Lesson Xiaomi is a privately owned Chinese electronics company headquartered in Beijing,China.The worlds 3rd largest smart phone distributor,Xiaomi designs,develops,and sells smart phones,mobile apps,and consumer electronics.Since the release of its first smart phone in
2、August 2011,Xiaomi has gained market share in mainland China and expanded into developing a wider range of consumer electronics,including a smart home device ecosystem.The companys founder and CEO is Lei Jun,Chinas 23rd richest person according to Forbes.The company sold over 60 million smart phones
3、 in 2014.Xiaomi was founded in 2010 by serial entrepreneur Lei Jun,who believed that high-quality technology doesnt need to cost a fortune.At Xiaomi,weve brought together smart people from Microsoft,Google,Kingsoft,Motorola,Yahoo and other IT companies from around the world to bring that vision to l
4、ife.Xiaomi:Always believe that something wonderful is about to happen.The“MI”in our logo is short for Mobile Internet.But it also has other meanings,one of which is“Mission Impossible”because upon establishing Xiaomi,there were many obstacles to overcome and many critics thought what we wanted to ac
5、complish was quite impossible at that time.Lei Jun have said,we all think that 40-year-old is old enough to retire from the Internet,but I have make a research for that,Liu Chuanzhi is 40-year-old when he started his business.In my point of view,restarting in 40-year-old just means nothing.I believe
6、 that we are great because of our dream,I will not be regretful in my life as long as I have such a dream.Our CultureAt Xiaomi,every step of the way is led by our hardcore fans.Amongst our staff,many were initially a fan of Xiaomi products before they decided to join us.Not only do we have a passion
7、ate team but we all have the same attitude:relentless pursuit of perfection.So,we constantly refine and enhance what makes the best user experience possible.We are also a team that is fearless when it comes to trying out new concepts that break tradition and push boundaries.It is with this mentality
8、 and dedication,combined with the support of Xiaomi fans that has made Xiaomi products so unique.The excellent development team of Xiaomi Lei Lei Jun,Jun,founder,president and CEO of Millet;president of Kingsoft Lin BinLin Bin，the former engineering of Google,vice President of t h e C h i n a academ
9、y Li WanqiangLi Wanqiang,the former design director of Kingsoft Zhou Zhou GuangpingGuangping,the former senior director of MOTOROLA Beijing r&d center Liu DeLiu De,the former director of the university of Beijing science and technology Huang JiangjiHuang Jiangji,the former director of engineering de
10、velopment of Microsoft China academy Hong FengHong Feng,the former senior product manager of Google China The product of Xiaomi Inc.can be categorized into hardware and software.The hardware consists of smart phone(Mi series and Redmi series),pad(Mi pad),smart television(Mi TV),power bank and smart
11、home product(sport band,Wi-Fi,smart air purifier and smart hub etc.)Mi 4Crafted to perfectionSnapdragon 801 2.5GHz,Adreno 330 GPU 3GB LPDDR3 RAM,16GB eMMC 5.0 Flash 5 IPS Full HD 441 PPI,Corning Concore Glass 13MP f1.8 rear,8MP f1.8 front 80 wide camera 3080mAh lithium-ion battery,Quick Charge 2.0 M
12、IUI 6Innovation made compactMi 4is premium ultra-compact unibody design is innovative in every way.It is wrapped in an integrated anti-fingerprint soft touch matte cover and fits an impressive 3120mAh battery within a slender frame.Technology breakthroughs in the motherboard,display and battery are
13、condensed into a mere 130g.It is the epitomy of design and innovation,combined.Soft to the touchGrease and fingerprint resistantMi 4i has a soft touch matte back cover thats so comfortable in hand,you wont want to put it down.It is coated for extra resistance to fingerprints and grease,and has under
14、gone eraser testing for extended wear.Available in white,with colorful versions coming soonWins hands downIntegrated unibody design,stainless steel buttonsMi PadNVIDIA Tegra K1 quad-core 2.2GHz192-core Kepler GPU7.9 IPS High resolution 326 PPI,Gorilla Glass 32GB LPDDR3 RAM,16GB Flash(128GB expandabl
15、e)8MP BSI camera f/2.0,5MP front cameraDual band 802.11ac Wi-Fi,2x2 MIMO antenna6700mAh Lithium-ion Polymer batteryMi TV.Top of its class.At the the top of its class,this 47”,3D smart TV integrates both the Mi Box and quad-core Android game box into a slim display.Unforgettable visual experience.192
16、0*1080 HDLG IPS plus Samsung SPVA screenEvery angle is brilliant clear.Everything comes alive with 3DWe have captured the DRAGON.Its all about speeding up.Its all about having fun.Play on TVUSB media supportTV remote revolution.Mi BandUnderstand your every move.Military-grade sensor,30 day batteryTh
17、e software product is the MIUI.MIUI(pronounced Me You I,a play on the common abbreviation of the words user interface as UI),developed by Xiaomi Tech,is a stock and aftermarket firmware for smart phones and tablet computers based on the free software Android operating system.MIUI includes various fe
18、atures such as theming support.We want to create a ROM with the best user experience.Its not just how you use a product,but how it makes you feel.So weve stripped away unnecessary distractions so that you can really focus on the right things,in the right place,when you need them.This is MIUI redesig
19、ned in its simplest form.Power featuresMIUI 6 introduces a range of powerful features:mark unknown numbers,access free Wi-Fi with WiWide,and use the IVR system.It makes your everyday tasks easier,faster,and more enjoyable.Its all connected with Mi CloudMi Cloud connects all your Mi devices with each
20、 other-your phone,tablet,TV and set-top box.View your photos anytime,anywhere,or continue browsing a webpage on your Mi Pad from where you left off on your phone.SecurityMIUI has a reliable built-in Security Center that takes full advantage of advanced security technologies from Tencent,Kingsoft and
21、 LBE.This complete security mechanism ensures perfect privacy protection for users,and optimizes battery and data usage.Sphere of influencePublic opinions and reportPublic opinions and reportOffline activitiesOffline activitiesOutlets in oversea Outlets in oversea countriescountriesOther influenceOt
22、her influence2013 Hong Kong&TaiwanHong Kong&Taiwan2014.3 SingaporeSingapore2014.5 MalaysiaMalaysia2014.6 PhilippinePhilippine2014.7 IndiaIndia2014.8 IndonesiaIndonesia2015.2 America(Accessory Only)America(Accessory Only)NEXT SETP:Europe,Russia,Brazil,Mexico,Turkey,Thailand,VietnamSTILL STILL ADDING
23、UPADDING UPOversea Market Entered:Oversea Market planned:WSJ:WSJ:Xiaomi Mi Note Review:The Best The Best Smartphone Smartphone You Cant Buy in AmericaThe Verge:The Verge:Xiaomi Mi Note review:the best phone you cant haveGizmodo:Gizmodo:Xiaomi Mi Note:The First Chinese Smartphone Youll Actually WantI
24、nvestorwired:Investorwired:12 hours drenched Xiaomi with$335m revenueNew product releasing conference,e.g.Mi 4i in IndiaMi-fans clubCooperated with local commercial FriendsXiaomi had invested many start-up companies and built up a new eco-system,which integrated hardware,software and service into on
25、e platform.In America,customers would be more familiar with Xiaomis Intelligent Home Appliances.FinanceBusiness ModelBusiness ModelEquity FinancingEquity FinancingSales and RevenuesSales and RevenuesIn 2014,Xiaomi sold out 61.12million61.12million phones with the increasing rate as 227%227%Total rev
26、enue is 74.3billion74.3billion yuanwhile the growth rate is 135%135%Xiaomi expects to have total revenue of$16 billion$16 billion in 2015All the Xiaomi phones are sold on the Internet.Xiaomi dont have a single physical store.Xiaomi sells a model for up to 18 months to profit from the fall in the cos
27、ts of components that occurs over time.2010 A Round Estimate:$250 million$250 million2011 B Round Estimate:$1$1 billionbillion2012 C Round Estimate:$4$4 billionbillion2013 D Round Estimate:$10$10 billionbillion2015 E Round Estimate:$50$50 billionbillionYou You andand MI MI,born,born for burn!for bur
28、n!Event Event marketingmarketingNetwork Network marketingmarketingHunger Hunger marketingmarketing1 12 23 3Engineering Engineering Machine First Machine First Different Kinds Different Kinds of Topicsof TopicsTake advantage of new information communication tool,such as QQ,WeiBo,RenRen,BBS etc.Cut Cu
29、t productioproduction nShort Short supplysupplyMaintain Maintain profitprofitBrand Brand imageimageMore More demanddemandXiaomi Note Xiaomi Note Top Top versionversionThe King of Android The King of Android machinemachineMiphoneTVAircleanerSmart bandIntelligent scalesRouterPCMisoftwareInternetservic
30、ehardwareDont gain profit by hardware,but by the Internet service charge in the futureAre the patterns of the Free and Premium,not to make money or make money first few hardware caught such a large number of users,again through the provision of charge software,realized value-added services,accessori
31、es and so onIndonesiaSingaporeIndiaTaiwanHongkongMalaysiaPhilippinesMexicoBrazilRussiaUser is the power of Xiaomi Apart from our own e-commerce platform,Xiaomi offers rich content via its MIUI operating system.What is worth mentioning here is that users play the main role in the design of activities
32、 and sense of participation in the interaction,which has been the unique when we talk about Xiaomis branding.On-line sales selling products to users directly,which not only reduces the cost,also can directly contact with the users.Our productshigh ratio of the performance to the priceHave a good exp
33、erience on our productshigh quality supply chain ristTotally dependent on third party suppliersBring more market risk,difficultly to control the quality of the product.Set up our own factoriesPatent riskmay exposed to the risk of litigationlack of international talentDifficult to develop the overseas marketlack of moneySelling of servious
