1、REPORT TITLEREACHINGOUTTOTHEB-TO-BAUDIENCESotheystartedexperimentingwiththecontent-sharingplatformofSlideShare.Its a place where peoplewere doing cool stuff and werewilling to push the envelope-Todd Wheatland,VP of thought leadershipand marketing“OncewestartedusingSlideShare,Ikeptmeetingpeopleindiff
2、erentvenueswhosaidtheycameacrossourcontentandfounditreallyuseful.“-Todd WheatlandWerealizeditwasverypowerfultobeabletoextendourmessageandempower potential clients.forwardthinkersANDThe B-to-B company began using SlideShare Network totap into SlideShares audience which totals more thanthree billion s
3、lideviews a monthMillion Visitors-DemandGenWelikedthatSlideSharegaveusexposuretothatbusinessaudienceonascalewecouldntreachonourown.The people who visit SlideShare are businesspeople coming to obtain information andexpose themselves to new ideas.-Todd Wheatland,VP of thought leadershipand marketing-i
4、tsimportantforustodemonstratetheknowledge andstrengths ofourverytalentedindividuals.BeingabletohighlightandpromoteindividualsthroughtheSlideShareNetworkisinperfectalignmentwithourstrategy.Wearefocusedonthoughtleadershipthe FLEXIBILTY of the platformallows them to experiment withwhenandhowtheygenerat
5、eleadswiththeircontentdiscoveringwhichkindsofcontentworkbestwithwhichaudiencesfiguringoutwhenitmakessensetocaptureinformationorlinkbacktotheirsite123Ifyouuseamarketingautomationsystem,youcanmimicthesamefieldsinyourSlideShareforms,andthenintegratethedatayoucapture.Wehavefound,overall,SlideShares pric
6、e-to-leadratiocanbeexceptional.You choose where to place lead-generationforms,and can customize the form,itself,to say whatever you want.-Todd Wheatland,VP of thought leadershipand marketing-DemandGenSlideShares abilitytoembedcontentinothersites,andallowpeopletoeasilyshareitwiththeirgroupsandpeers,i
7、savaluabletoolforcompanieslookingtoincreasethereachoftheircontent,withoutlosingvisibilityintowhereitsgoing.WhatwehavelearnedfromtheSlideShareplatformisinfluencingwhatwepublish.Wehavealreadystartedmodifyingthewaywepresentresearch-includingalotmoreinfographicstoenablepeopletocapturetheessenceofthestor
8、yquicker.SlideShare helps us identify,confirmand question which stages of thebuying cycle are most appropriate fordifferent pieces of content.-Todd Wheatland,VP of thought leadershipand marketingKelly Services alsonoticed“ahigheraudiencepick-uprateonSlideShareforvideos,insomecasessignificantlyso,tha
9、nwhatwehaveseenonotherchannels,including-Todd WheatlandWantaSlideShare Networkforyourorganization?CONTACT THEENTERPRISESALES TEAMSlideshare hasbecomeamajorsourceofbusinessleadsandtraffictoourownonlineproperties.Its a fundamental component ofour content marketing model.TheyplantotrySlideCastingforeve
10、ntsandleverageSlideSharemorefortheirvideoassets.Inthenearfuture,giventhesuccessandaudiencealignmentofSlideShare,theyplantomodify more of their contentand create new contentspecifically for the platform.Wefeeltheyareonanevolutionarypaththatembracestheroleofcorporateplayers,whilefirmlymaintainingtheintegrityoftheproductforendusers.We are really comfortablewith SlideShare.-Todd Wheatland,VP of thought leadershipand marketingTHANKS!
