1、QuotationYou have to have your heart in the business and the business in your heart.Thomas J.Watson(1874-1950)Business ideas are all around you.They are lurking in your garage,in your basement,in your kitchen,and in your childrens room.Youll find them in magazine ads,at your neighbors house,and at w
2、ork.They are right there in the vegetables you brought in from the yard.in the stack of papers next to your laser printer.in the back of your truck.and at the back of your mind.The road to happiness lies in two simple principles:find what it is that interests you and that you can do well,and when yo
3、u find it,put your whole soul into it-every bit of energy and ambition and natural ability you have.-FOCUS-F-ollowO-neC-ourseU-ntilS-uccessful A What conditions are important for people starting new businesses.Choose the three most important from the list below.low taxes skilled staff low interest r
4、ates cheap rents stable economy good transport links training courses high unemployment a strong currency government grantsB Which are the public or private sector companies?post office TV/newspapers energy cars rail water telecoms airlinesStarting a business is one of the most exciting things you c
5、an do.But it also presents challenges.The economic outlook may be uncertain,but by planning ahead and taking heed of expert guidance,theres no reason why your small business cant get off to the best possible start and go on to be a big success.Choosing a company name,finding premises,hiring staff,wi
6、nning customers are all important start-up tasks,that are vital you get right at the outset.Before you get going,its crucial you have a business roadmap.This will help you make the right business decisions and anticipate problems before they occur.Starting new businessesIn economics,the private sect
7、or is that part of the economy which is both run for private profit and is not controlled by the state.By contrast,enterprises that are part of the state are part of the public sector.The private sector employs the majority of the workforce in some countries.However,in some other countries,the publi
8、c sector employs most of the workers.Some industries should always be publicly-owned because of their national importance,safety issues,uncertain return on investment for investors,etc.Private&public sector companiesA Match the economic terms to their definitions.1 interest rate2 exchange rate3 infl
9、ation rate4 labor force5 tax incentives6 government bureaucracy7 GDP8 unemployment rate9 foreign investment10 balance of tradea)total value of goods and services produced in a countryb)general increase in pricec)cost of borrowing moneyd)price at which one currency can buy anothere)percentage of peop
10、le without jobsf)people workingg)low taxes to encourage business activityh)money from overseasi)official rules/regulations/paperworkj)difference in value between a countrys imports and exportsThe economy is stable following the problems of the past two years.By following a tight monetary policy the
11、government has reduced the _ to 2%.After going up dramatically,the i_ r_ is now down to 8%.The last six months has seen a slight improvement in the e_ r_ against the dollar.The G_ has grown by 0.15%.Exports are increasing and the b_ of t_ is starting to look much healthier.The u_ r_ continues to be
12、a problem as it is still 16%.In order to stimulate the economy and attract f_ i_,the government is offering new t_ i_ as well as making a renewed effort to reduce g_ b_.Finally,a large skilled l_ f_ means there could be attractive investment opportunities over the next five years.B Complete the econ
13、omic profile.inflation ratenterestatexchangeateDPalanceradenemploymentateoreignnvestmentaxncentivesovernmentureaucracyabororceAListen to the first part of the interview on Professor Roger Mumby-Croft,and decide what the main problems facing new businesses are in his experience.A lack of business and
14、 management skills(e.g.not enough knowledge of finance and book-keeping,of marketing,of human resource issues).BListen and choose the interviewers question.1 What advice do you give to people starting their own companies?2 Why are there so few agencies which really help new businesses?3 How can new
15、businesses get help to grow and become successful?4 Why do so many new companies have problems with business planning?CListen to the third part of the interview.Decide whether these statements are true or false.1 The managing director was confident that the electrical engineers would be able to buil
16、d and grow a business.2 The engineers needed help in order to develop their product.3 The product they developed was problematic from an environmental point of view.4 It look two years to develop their business skills.5 Their turnover this year will be over a million pounds.6 They were able to grow
17、properly because they had recognised their weakness.T F F T T FThere are four key ingredients when starting a new business:an innovation,a good team,the right market opportunity,and the right financing strategy.In what ways are they important?In your opinion,which of those four ingredients is the mo
18、st important?AHow to add the human touchA good team needs:1 the ability to _2 _3 _4 _Go through the article quickly to find the Four elements that a good team needs.BC Read the article carefully and decide whether the statements are true or false.1 If you want your new business to succeed,you yourse
19、lf first need to gain all the necessary skills and experience.2 New entrepreneurs sometimes rightly decide to let another person lead the company they started up.3 Good cashflow management is a necessary condition for a business to be successful.sellthe ability to countexperiencecontact,relationship
20、s,a networkFTTB4 An effective team will have experience in three key areas.5 You need to put in a lot of time and effort before you can enjoy the rewards of owning a fast-growing start-up.6 Building the right team is the magic formula to setting up a successful business.Work in groups.Think about a
21、business you could start as a group.Consider these questions.What kind of business would it be?What do you already have as a group?Think about skills,experience,contactsWhat other strengths do you have?What about your weaknesses?What difficulties do you think you may face?How will you overcome them?
22、TTFWord Study1.reputation:the general estimation that the public has for a personHe acquired a reputation as an actor before he started writing.2.core:A core team or a core group is a group of people who do the main part of a job or piece of work.Other people may also help,but only for limited perio
23、ds of time.A core of about six staff would continue with the project.3.vision:Your vision of a future situation or society is what you imagine or hope it would be like,if things were very different from the way they are now.I have a vision of a society that is free of exploitation and injustice.That
24、s my vision of how the world could be.Word Study 4.give up:If you give up something,you stop doing it or having it.Coastguards had given up all hope of finding the two divers alive.5.innovation:Innovation is the introduction of new ideas,methods,or things.We must promote originality and encourage in
25、novation.6.sacrifice:If you sacrifice something that is valuable or important,you give it up,usually to obtain something else for yourself or for other people.She sacrificed family life to her career.Kitty Aldridge has sacrificed all for her first film.He sacrificed himself and so saved his country.
26、Time clauses are used to indicate the time that an event in the main clause takes place.I didnt like to talk to strangers when I was a child.When it rains,you have to stay indoors.I will call you as soon as I get off the flight there.The main time conjunctions are:when,as soon as,after,before,until
27、etc.He called you while you were at the meeting.People become wise as they grow old.Look before you leap.You can go home after you have finished your work.I will not leave this room until you come back.I will let you know as soon as he arrives.When we use time clauses to talk about the future,the ve
28、rb in the time clause is in the present or present perfect tense.We will tell you everything after we have made the decision.You will stay here until after we come back.I will meet you at the airport when you come back from the US.Before the meeting ends,I will have everything ready for you.I will l
29、et you know the moment he arrives.By the time the spring comes,everything will have changed.AMatch the sentence halves to make appropriate sentences.1 Well have breakfast in the hotel2 Please talk to your line manager3 Until we have full employment,4 We wont hire new staff5 While youre waiting for t
30、he fax,6 We can set up in that country7 While Im with this company,8 Consumer spending risesa)could you check these figures?b)when the conditions are right.c)as soon as interest rates fall.d)until we get new business.e)before you sign the contract.f)our economy will not improve.g)before we go to the
31、 office.h)I want opportunities for trainingB Complete these sentences with when,while,before,after,until or as soon as.More than one answer may be possible in each case.1.Dont make a decision _ weve seen the report.2.Im meeting with Atsuko this afternoon.Send her up _ she arrives.3.Lets sort out thi
32、s problem _ she gets here.4.Im coming to Paris tomorrow afternoon.Ill phone you _ I arrive.5.Can you type this report for me _ Im away?before/untilwhen/as soon asbeforewhen/after/as soon aswhen/whileI usually get to work before/as soon as/until my boss arrives and as soon as/while/before I arrive I
33、check my e-mail and post.I usually try to answer all important enquiries until/as soon as/before I go to lunch.As soon as/Until/While Im having lunch,I often discuss problems with colleagues.When/Before/Until I work long hours,I can take time off another day.I have a lot of flexibility over as soon
34、as/when/until I arrive at the office and before/when/while I leave,depending on the daily workload.CKate North is an American who works in London.Read about her work routine and underline the most appropriate words.1.a)47 b)362 c)1,841 d)15,000 e)36,503 f)684,321 g)4,537,2952.a)3.5 b)2.89 c)9.8753.a
35、)3/4 b)1/8 c)6/7 d)1/2 e)2/34.a)15%b)50%c)97%d)100%5.a)80 b)$5,800 c)150,000 d)20,000A Say these numbers.Listen and check after each group.BTry and answer these questions.1 What is the population of youre a)country?b)city?2 How may people work for your company/study at your institution?3 What is the
36、 average salary in your country?4 What is the inflation rate?5 Roughly how many people are unemployed?6 What is the interest rate for savings?CListen to the following extracts from a radio business news program.Underline the numbers you hear.1 a)inflation rate:2.0%/1.2%2 b)unemployment:1,258,000/1,8
37、00,0002 a)profits increase:$1.8 billion/$1.8 million3 b)sales increase:80%/18%3 a)job losses:1/3/4 b)workforce reduction:15,000/5,0004 a)interest rate reduction:0.5%/1.5%5 b)economic growth:2.8%/1.8%DYou work for a marketing department which is launching a new range of mobile phones in an overseas m
38、arket.You are gathering statistical information.Work in pairs.Student A:Turn to page 141.Student B:Turn to page 144.1 Ask each other questions to complete your charts.2 Discuss which are the best markets to launch the new range of phones in.Company Headquarters Products Target customersDistribution
39、channelProduction venueMarcia Lee JeansNew YorkUpper priced JeansFashion conscious people(15 40)Major department storesFactories on the East CoastBackgroundExpansion planLength of planTarget marketsNumber of workersSource of raw materialsFactory venueGoing global build its own factory in an overseas
40、 country10 yearsEurope&Southeast AsiaAbout 2,000 workers to be recruited locallyDenim imported from several countriesto be decided among countries A,B,C&DNew expansion planCountry ACountry BCountry CCountry DEconomy Lot of debt,try to modernizemodernUnstable exchange ratePrivatization encouragedGrow
41、th low low high average Inflation averagevery lowhighAverageInterest rateshighhighaveragehighunemploymentvery highlowhighhighTransport Good rail,new airport,poor roads&seaportGood rail,roads&airport,no seaportGood seaport&airport,bad roadsBad rail&roads but 5-10-year investment planSkilled laborNo N
42、o,strong union No,strong union Yes,but short working hoursWages very lowhighlow but risinglowBusiness situationGovernment grants(30%)Strict pollution law,no tax incentives,high taxesLimit on profits taken out,not much paperwork,unwelcome foreign companyA lot of paperwork,pollutions,free tax for 3 ye
43、ars,5%profits for training staffPolitical situationMilitary government,bribery,political problemsStable governmentFirst free elections last year-TaskSpeakingYou are members of the planning committee.Work in small groups.Study the four countries.Discuss the advantages and disadvantages of each location.Then decide which is the most suitable location for the new jeans factory.WritingWrite a letter to the head of the chamber of commerce of the country you have chosen.In the letter you should introduce Marcia Lee Jeans and suggest a possible meeting in order to discuss the proposal further.
