1、Dalian University of Foreign LanguagesDalian University of Foreign Languages商务英语视听说-8Dalian University of Foreign LanguagesUnit Ten:Company PerformanceListeningBackground InformationLearning ObjectivesAssignmentVideoDalian University of Foreign LanguagesLearning Objectives After completing this unit
2、,students should be able to:vUnderstand and use basic vocabulary used to describe graphs and chartsvIdentify speed and degree of changes in business graphs and chartsvEffectively use communicative skills to Describe graphs and chartsIntroduce company performanceDalian University of Foreign Languages
3、Background Information By the end of each financial year,all publicly traded companies will release a report to tell their shareholders,prospective investors,customers and others about the company performance in the past year.We call this the annual report.The report includes both quantifiable and u
4、nquantifiable information.Reading annual reports is an excellent way to familiarize yourself with a company and its markets.Dalian University of Foreign LanguagesBackground Information Definition of Annual Report An annual report is a report presented each year by the director to the members and sha
5、reholders of a company,giving information about the companys trading activities and including certain documents which must be produced by law,namely the balance sheet,the profit and loss account,and the auditors and directors report.Dalian University of Foreign LanguagesBackground Information Format
6、 of Annual Report Most annual reports follow a very similar format in spite of the different types of information they contain.Common sections are:v Letter from Company Chairman/The Chairmans Statementv Financial Highlightsv Balance Sheetsv Profit and Loss Statementsv New Business Reportsv Annual Re
7、view/Business Reviewv ProjectionsvOutstanding Stock Shares and Valuev Complete list of Board MembersDalian University of Foreign LanguagesWarm-upvWork in pairs.Graphs and charts are often used to describe company performance.Basically there are four kinds:line graphs,pie charts,bar charts and area c
8、harts.Match them with the following graphs and charts.Dalian University of Foreign LanguagesWarm-up vDiscuss the following graphs and charts where you ever read.If you were to prepare PPTs for presentations on two topics:A.Employee opinion survey on management;B.Income growth in Guangzhou,Shanghai a
9、nd Beijing(2005-2008)What kind of graph or chart you would choose.Dalian University of Foreign LanguagesWarm-up Language ExpansionVerbs and nouns for describing changes and trends Dalian University of Foreign LanguagesWarm-up Language ExpansionAdjectives and adverbs to indicate speed and degree of c
10、hangesDalian University of Foreign LanguagesListening PracticeListen to the automobile Sales Manager describing the sales performance of the Jeep V6.and decide which of the following graphs the manager is referringTo.Dalian University of Foreign LanguagesVideo 1Column A1.Market share2.New routes3.Cu
11、stomer complaints4.Number of passengers5.Cargo service6.Training programColumn Ba)Dropped by 50%b)Is growing fastc)Increased significantlyd)Openede)Developedf)Continues to riseWatch the video.Try to match the items in Column A with the descriptions in Column B.Dalian University of Foreign LanguagesV
12、ideo 2 Work in pairs.Here are 2 graphs.Graph 1 shows a companys sales over a 12 month period whereas Graph 2 is blank.Describe Graph 1 to your partner so that he/she can complete Grap h 2 according to the information you supply.Then change roles and repeat the exercise.Dalian University of Foreign L
13、anguagesAssignmentvWork in groups and find an annual report of a publicly traded company and study it with members of your group.Select one representative to give a report to the class.PR managerMarketing managerHR managerFinancial managerchairmanDalian University of Foreign LanguagesFollow-up and EvaluationDalian University of Foreign LanguagesDalian University of Foreign Languages祝您成功！
