1、2020年北师大版高中英语必修四课件练习Unit11Lesson3TheAdvertisingGame一、短语互译A.温故:写出下列短语的汉语意思。1.in competition with 2.attract/hold the attention of 3.be used to(doing)bine.with.5.link.to.6.as well as 7.participate in 8.give up 与竞争 吸引的注意习惯于(做)某事把和结合起来把和联系起来也,和 参加,参与放弃B.知新:从文中找出与下列词组对应的英文。1.品牌名称 2.由组成 3.为了(获取)利润 4.突出 5.为
2、做贡献 brand name consist offor a profitstand outmake contributions to二、下面的句子融入了某个单词的使用环境,请用正确的单词补全这些句子1.If you a something such as a product,you tell people about it in newspapers or on television,in order to encourage them to buy the product.2.A c film,piece of writing,or piece of music is of very hi
3、gh quality and has become a standard against which similar things are judged.3.A b of a product is the version(版本)of it that is made by one particular manufacturer(制造商).4.Someone or something that is s for a particular purpose or occasion is right or acceptable for it.5.Your b is the amount of money
4、 that you plan to spend over a period of time.dvertise lassic rand uitable udget 6.If there is a b in the economy,there is an increase in economic activity.7.A c is an idea or abstract(抽象的)principle.8.Your a to a task,problem,or situation is the way you deal with it or think about it.9.C things are
5、modern and related to the present time.10.V means relating to sight,or to things that you can see.oom oncept pproach ontemporary isual 三、阅读课文,选择正确答案1.According to the writer,advertisements like“Shanghai Sewing Machine”or“Tsing Tao Beer Corporation”are.A.attractiveB.suitableC.competitiveD.classic2.No
6、wadays,advertisements with are more attractive to people.A.high standards of designB.ideas linked to the products C.the highest standards of design and ideas linked to the productsD.concepts of freedom,happiness,wealth and successDC3.The top advertisers use humour as well as new and unusual ideas.A.
7、to create something newB.to persuade people to buy their productsC.to make people notice their productsD.All of the above.4.Public advertisements are made to encourage people to.A.make contributions to societyB.protect the environmentC.improve their neighbourhoodD.help other peopleDA5.Whats the main
8、 idea of the passage?A.How to make an attractive advertisement.B.How to sell products with advertisements.C.What a good advertisement is like.D.Not all advertisements aim to make a profit.B四、动名词可用作主语、宾语和定语等,请指出下列句中的swimming分别作什么成分1.Swimming is good for your health.答案:主语2.I love swimming in the sea d
9、uring the summer.答案:宾语(动词后)3.I keep fit by swimming every day.答案:宾语(介词后)4.Her swimming has improved since she started training every day.答案:主语5.There is a shoe in the swimming pool.答案:定语123456781.The classic advertisement is one that gives information about finding certain products.传统的广告只为找到某种产品提供信息
10、。剖析 that引导定语从句,修饰不定代词one(注意此处that不能用which代替);从句中动名词短语finding.作介词about的宾语。考点certain adj.某种,某些There are certain things I just cant discuss with my mother.有些事情我是不能和母亲商量的。For some reason,when certain shows switched into a commercial,a loud noise would sound for a few seconds.不知道什么原因,当从一些电视节目转到广告时,(电视)经常
11、会有几秒钟很大的噪音。12345678考点延伸(复习)certain表示“确信的,肯定的”。【高考典句】(2018天津卷)But one thing is certain,all people encounter mountains in their life.但有件事是确定的,那就是所有人在他们的生活中都会遇到高山一般的困难。You dont seem too certain about/of it.你看起来对此并不确定。Interest rates seem certain to rise next month.看起来下个月利率肯定会上升。I can be pretty certain(t
12、hat)shes not going to like it.我可以非常确定她不会喜欢的。We still cant be certain who is going to win.我们仍然不确定谁会赢。12345678归纳 certain用作表语,常与介词about或of连用,be certain about/of表示“对确定”;也可接不定式,还可接that或连接代/副词引导的从句。12345678123456782.However,this kind of advertising might not be suitable when there are products and service
13、s in direct competition with each other in the market place.然而,当产品和服务在市场上互相进行直接竞争时,这种广告可能就不适合了。剖析 however表示转折,起承上启下作用。句中when引导时间状语从句,主句中might表示推测。12345678考点suitable adj.合适的There would not be a more suitable dress for her like this one.她穿这件衣服再合适不过了。Between you and me,I think that her dress is not sui
14、table for this kind of party.咱们私下说,我认为她的衣服不适合这种聚会。Our English teacher use suitable and varied teaching methods according to our English level.我们的英语老师根据我们的英语水平采用了多种适当的教学方法。归纳 suitable可用作表语、定语等;常与介词for连用,后可接人或物,表示“适合于”。12345678123456783.Some advertisements consist of pictures or the words of experts t
15、o show people how good the products are.有些广告中含有一些图片或专家说的话,告诉人们该产品如何好。剖析 不定式短语to show.作后置定语;其中“how good the products are”是宾语从句,作show的直接宾语。考点consist vi.组成,构成【高考典句】(2018天津卷)Most are also equipped with automatic fire alarm systems consisting of heat detectors,smoke detectors and sprinklers.大多数也配备了自动火警装置
16、,该装置由热量探测器、烟雾探测器和喷水灭火装置组成。The team consists of ten girls.这支队伍由十个女孩组成。归纳 consist表示“组成,构成”时,常与of连用,构成短语consist of,其中主语为整体,宾语为部分。12345678考点延伸(1)辨析:consist of和be made up ofThe United Kingdom is made up of England,Scotland,Wales and Northern Ireland.=The United Kingdom consists of England,Scotland,Wales
17、and Northern Ireland.联合王国由英格兰、苏格兰、威尔士和北爱尔兰组成。归纳 两者都表示“由组成”,consist of用主动语态,be made up of用被动语态。(2)与consist相关的其他短语:consist in 在于,存在于Education does not simply consist in learning a lot of facts.教育并不仅仅在于学到许多事实。12345678123456784.Modern advertisements must stand out in a world full of competition by combi
18、ning the highest standards of design with ideas linked to the products to make them more attractive.现代的广告必须把最高水平的设计和产品理念相结合,以增强吸引力,这样才能在激烈的竞争中胜出。剖析 这是一个比较复杂的简单句。形容词短语full of competition作后置定语,修饰world;介词短语by combining.products作方式状语,其中动名词短语combining.作介词by的宾语,过去分词短语linked to the products作后置定语修饰ideas;不定式
19、短语to make.作目的状语。12345678考点一stand out 突出,显眼She is the sort of person who stands out in a crowd.她是那种在人群中很显眼的人。He stood out among over 1,000 applicants.他从一千多名申请者中脱颖而出。考点二(复习)表示“连接,联合”的动词:combine和linkcombine.with.把与结合link.to.把与联系起来Diets are the most effective when combined with exercise.饮食与锻炼结合起来效果最好。I
20、have heard of his name linked to a well-known public figure.我听说他的名字与一个很知名的公众人物联系在一起。12345678123456785.For example,some advertisements may suggest that buying a car can make you free.比如,有些广告会暗示买车可以给你自由。剖析 that引导宾语从句,从句的主语buying a car为动名词短语,形容词free作make的宾语补足语。考点suggest vt.暗示,使想起;表明【高考典句】(2018江苏卷改编)How
21、ever,the research suggested that as they headed toward their teens,they became increasingly anxious online.然而,这项研究表明,随着他们进入青少年时期,他们在网上变得愈加焦虑。What he said suggested that he would like to go with us.他所说的话暗示他想和我们一起去。12345678【高考典句】(2017全国卷)Last week some city officials suggested the city might be intere
22、sted in turning the old theater into a museum and public meeting place.上周有政府官员表明政府有意将这座老剧院改为博物馆或是公共会面场所。12345678考点延伸(复习)suggest表示“建议”。Then my 17-year-old suggested giving him a gift card.然后,我十七岁的孩子建议给他一张礼品卡。【高考典句】(2018浙江卷)If you are not going to suffer this problem,then I suggest that the next time
23、you go to your mums home for dinner,get a few cooking tips from her.如果你还没有遇到这个问题,那么我建议你下次去你母亲家吃饭的时候,向她学习一些烹饪技巧。归纳 suggest表示“建议”时,可接名词、动名词或从句作宾语。接从句作宾语时,从句谓语用“(should+)动词原形”的形式。12345678123456786.For many of todays advertisers,repeating old ideas is not a successful approach.对当今很多广告设计者来说,重复旧的理念已不是有效的办
24、法。剖析 本句为简单句,主语为动名词短语repeating old ideas。考点approach n.方法,方式【高考典句】(2017江苏卷)And as a new approach starts to become apparent,two ideas stand out.随着新方法开始成形,出现了两种想法。I think it is possible to have a positive approach to disappointment.我认为采取一种积极的态度去面对失望是有可能的。Pupils should be helped to adopt a positive appro
25、ach to solving problems.应该帮助小学生采取积极的方法解决问题。归纳 approach后接介词to,表示“的方式/方法”。12345678123456787.Some contemporary advertisements mainly aim to make contributions to society.一些当代广告的主要目的是为社会做贡献。考点contribution n.贡献make contributions to 为做贡献This programme could not have been successful without your contributi
26、on.要是没有你的贡献,这个计划不可能成功。He was awarded the Nobel Prize for his contribution to the world peace.他因对世界和平做出的贡献被授予了诺贝尔奖。As our society grows old,we need the contributions of our older citizens.随着社会的老龄化,我们需要年长的公民的贡献。12345678考点延伸(1)contribution n.捐助Which type of contribution do you think is valued more?你觉得哪
27、种捐助形式更有价值?(2)contribute vt.&vi.贡献,捐献Many retired people can still contribute to the society with their rich experience.许多退休的老人还能用他们丰富的经验为社会做贡献。The old couple contributed generously to the children in poor areas.这对老夫妇慷慨地向贫困地区的孩子进行捐助。1234567812345678123456788.语法:动名词动名词是一种兼有动词和名词特征的非谓语形式。它的形式与动词的现在分词相同
28、,即在动词后加-ing。动名词具有名词的性质,因此在句中可以作主语、表语、宾语、定语等;动名词有时态和语态的变化。12345678考点一作主语Reading is an art.读书是一种艺术。动名词作主语,有时先用it作形式主语,把动名词置于句末。这种用法在习惯句型中常用。It is no use/no good crying over spilt milk.覆水难收。It is fun playing with children.和孩子们一起玩真好。考点延伸 辨析:动名词作主语与动词不定式作主语的比较动词不定式和动名词都可以用作主语,在意义上相近,但动名词多用来表示泛指或抽象动作,不定式多
29、用来表示特指或具体动作。Smoking is not good for health.吸烟有害健康。It is not good for you to smoke so much.抽那么多烟对你不好。12345678考点二作宾语某些动词或动词短语后出现非谓语动词时只能用动名词作宾语,不能用不定式。常见的此类动词和动词短语有:advise,allow,permit,avoid,enjoy,finish,give up,cannot help,imagine,include,keep,keep on,mind,miss,put off,delay,practise,resist,suggest,d
30、epend on,think about,set about,succeed in,worry about,burst out,insist on,cant stand,be used to(习惯于),get used to,devote.to.,look forward to,pay attention to,get down to等。They went on walking and never stopped talking.他们继续走,说个不停。We are thinking of making a new plan for the next term.我们正考虑为下学期制定新的计划。1
31、2345678考点三作表语动名词作表语时句子主语常是表示无生命的事物的名词或what引导的名词性从句。作表语时,动名词与主语通常是对等的关系,表示主语的内容,主语、表语可互换位置。Your task is cleaning the windows.(=Cleaning the windows is your task.)你的任务就是擦窗户。What I hate most is being laughed at.(=Being laughed at is what I hate most.)我最痛恨的就是被别人嘲笑。12345678考点四作定语动名词作定语往往表示被修饰词的某种用途a walking stick=a stick for walking=a stick which is used for walkinga washing machine=a machine for washing=a machine which is used for washing1234567812345678
