1、Unit 11 The Media Lesson 3The Advertising Game(Period One)Can you list some places where you often see advertisements?Do you like to watch advertisement?TVnewspapersmagazineShopping centerOn the streetBus stopairportIn the tube on TV in the newspaper on the Internet on the radio in the street at bus
2、/train/subway station on the bus in the magazine on the balloon on the clothes in the elevator/lift on the umbrella on the cup on the wall So almost everywhere,you can see advertisements everywhereDo you think advertisement has a great influence on our life?Its a good one or bad?Lets learn this arti
3、cle firstthen find the answer together What does the passage talk about?A.The advantages and disadvantages of ads B.Different sorts of adsC.The development of advertisingD.The effect of ads on our lifeE.Peoples attitude toward adsThe Advertising GameThe main idea of the first two paragraphs These ad
4、vertisements appears in the_.These advertisements use the words of _.This kind of advertising might not _.Advertisement must _ and _ the _of the public.These advertisements appears in the _.pastThese advertisements use the words of _.This kind of advertising might not _.The main idea of the first tw
5、o paragraphsbe suitable the experts or famous personThese advertisements appears in the_.Lets learn the third and fourth paragraphspastAdvertisement must _ and _ the _of the public.attractholdattentionSo,advertisement needs develop.ReasonDesignFor many people,they often see high_.For many of todays
6、advertisers,_.is not a _.Advertisement should combine _ with_.Using _as well as _.To create _.repeating old ideassuccessful approachsomething that has never been seen beforehumor new and unusual ideasstandards of visual designthe highest standard of design concept linked to the productsThis advertis
7、ement is also about selling a car.They use the concept(idea)of honor,the sense of belonging to(归属感）归属感）Do you want to have a car like this one?This advertisement is successful Do you think this advertisement is successful?Do you think all the advertisements want to make us spend money？What is the ot
8、her kind of advertisement?Its commercial advertisement（商业广告）（商业广告）or public advertisement?（公益广告）（公益广告）（公益广告公益广告）PurposeContemporary advertisements mainly aims to _ For example:Encourage_Educate_Help to_Make_make contributions to societycitizens to participate in improving their neighborhood,protecti
9、ng theenvironment,helping the othersthe public to fighting AIDS,saving water,helping the poor,giving up smokingincrease public knowledgeour society a better place for everyoneThe last paragraph Whats the purpose of this advertisement?If next time,you have some disagreements with your parents,what wi
10、ll you do?we should understand each other.We can not let people who love us sad.Do you think advertisement is very important in our life?What are the advantages?What about the disadvantages?Make us know different kinds of the latest n_We can have more c_Help us save a lot of m_t_,or even e_Commercia
11、l advertisementBut we maybe cant help spending our m_public advertisementImprove our k_Teach us many r_ thingsEducate us to be a b_ manw_ hardWe can earn more m_Make us happy is the most successful ews or informationhoicesoneyimenergyoneynowledgeightetterorkoneyMake us happyWhat about the disadvanta
12、ges?Make us feel badYou see the f_ advertisementYou have been cheated Your money has g_,whats worseyou get no_alseonethingAdvertisement is important in our life,but we should have the right choices,only by this,advertisement can be useful in our life.Make the best of everything and stop wasting.As a student,we should make good use of everything we have,valuing everything we have.Study hard to be a better man
